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All Journal Vision: Journal for Language and Foreign Language Learning Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Community Development Journal: Jurnal Pengabdian Masyarakat Golden Ratio of Community Services and Dedication Jurnal Ilmiah Multidisiplin Indonesia
Setiarini Setiarini, Setiarini
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Physics Public Health Social Sciences

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ANALISIS KEPUTUSAN PEMBELIAN MAKANAN KHAS DAERAH DITINJAU DARI PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN Thalib, Supriadi; Setiarini, Setiarini; Ardianto, Yuli
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study analyzes the effect of word of mouth, product quality on consumer purchasing decisions, and simultaneously analyzes purchasing decisions, word of mouth, and product quality on customer loyalty. Design/methodology/approach- Data were collected from 150 respondents from 3 (three) areas Jakarta, Depok, and Bogor. Data analysis techniques using Path Analysis. Findings- word of mouth and product quality have a positive effect on purchasing decisions, as well as simultaneous purchasing decisions, word of mouth affects customer loyalty but not product quality. Product quality does not affect loyalty consumption of local specialties in the city of Bogor-Depok Implications-Local culinary SMEs are advised to maintain consumer satisfaction by interacting with them to create a positive impression. Consumers who have a positive impression will provide the word of mouth so as to increase purchasing decisions and customer loyaltyKeywords: Word of Mouth, Quality Product, Purchasing Decision, Loyalty
THE USE OF LITERACY-INSTRUCTIONAL CATEGORY TO IMPROVE STUDENTS’ READING COMPREHENSION Setiarini, Setiarini
Vision: Journal for Language and Foreign Language Learning Vol 5, No 1 (2016)
Publisher : Faculty of Education and Teacher Training, Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/vjv5i1864

Abstract

This investigation examined the use of Literacy-Instructional Category on students’ reading comprehension. Particularly, there are two objectives of the study. The first is to explore the students’ writing improvement when they engaged in the first cycle of reading activities by employing literacy instructional categories. The second is to explore the students’ reading comprehension by using instructional categories. Thirty students from English Department of IAIN Salatiga participated in the study and they were in the third semester. A classroom action research was employed to answer the research problems. Three cycles were done to complete this action research. Based on the score result gathered from the cycles, the students’ reading comprehension improved. The student’s scores were not more than sixty because they did not understand intensively rereading activities in cycle one. But students’ score increased in cy- cle two and cycle three. In cycle three, rereading activities followed transformed practice (critical framing) lead the better improvement in their reading comprehension.
Optimization of Business Opportunities Using Google Trends for Students Wahyudi, Ade; Riskarini, Dian; Trirahayu, Dewi; Irawan, Indra Ade; Setiarini, Setiarini; Sitepu, Refaldi Bremana; Salsabila, Sarah Aini
Golden Ratio of Community Services and Dedication Vol. 5 No. 1 (2025): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i1.1292

Abstract

This community service program aimed to enhance entrepreneurial literacy among Generation Z students by optimizing business opportunities through the use of Google Trends. Conducted at SMA Bintara 1 Depok, the activity involved 30 students from grade 11 and was carried out through a descriptive and participatory approach. The methodology included a combination of pre-test, lecture-based training, interactive discussions, post-test, and satisfaction surveys. Data were analyzed descriptively to measure improvements in students’ knowledge. Results showed a significant increase in understanding, with pre-test scores at 6.1% and 3% for Google Trends knowledge and usage respectively, rising to 97% and 93.9% after the intervention. The training successfully introduced students to the practical application of digital tools for market research and business strategy development. The program proved effective in fostering critical thinking, creativity, and systematic decision-making, thus contributing to the preparation of digitally competent young entrepreneurs for the evolving market landscape.
The Impact of Educational Quality on Word-of-Mouth about Universitas Pancasila: The Mediating Role of Institutional Image among Senior High School Students in Depok City, West Java Wahyudi, Ade; Setiarini, Setiarini; Irawan, Indra Ade; Refaldi Bremana Sitepu; Sarah Aini Salsabila
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

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Abstract

This study examines the impact of educational quality on word-of-mouth (WOM) about Universitas Pancasila, with institutional image serving as a mediating variable among senior high school students in Depok City, West Java. Using a quantitative explanatory approach and data collected from 150 respondents, the study employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) for analysis. The results reveal that educational quality significantly influences institutional image and WOM, while institutional image also exerts a significant positive effect on WOM. Furthermore, institutional image mediates the relationship between educational quality and WOM, indicating that a strong image enhances the effect of perceived educational quality on students’ willingness to share positive recommendations. These findings highlight the importance of maintaining high educational standards and a credible institutional image as key strategies to foster voluntary advocacy and strengthen university competitiveness within Indonesia’s higher education landscape.
PENDAMPINGAN KEWIRAUSAHAAN BAGI UMKM KULINER DAN FASHION SEBAGAI UPAYA MENDUKUNG STRATEGI BISNIS Heriansyah, Kurnia; Nelyumna, Nelyumna; Azizah, Widyaningsih; Harsono, Hindradjid; Irawan, Indra Ade; Setiarini, Setiarini
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.30090

Abstract

Kegiatan PKM ini diselenggarakan untuk memberikan pendampingan kewirausahaan bagi UMKM Kuliner dan Fashion sebagai upaya mendukung strategi bisnis. Mitra dalam kegiatan ini adalah UMKM binaan Unit Penelitian & Pengabdian Kepada Masyarakat dan Unit Inkubator Bisnis Fakultas Ekonomi & Bisnis Universitas Pancasila. Kegiatan pendampingan ini merupakan bagian dari kegiatan yang dilakukan dalam pengembangan kewirausahaan bagi mahasiswa. Dalam PKM ini, Tim Fakultas Ekonomi & Bisnis Universitas Pancasila yang terdiri dari dosen memberikan pendampingan yang menghasilkan peningkatan business plan dan value chain bagi UMKM. Metode pelaksanaan kegiatan meliputi tahap analisis, tahap pendampingan, dan tahap pelaporan. Kegiatan pendampingan berupa pemberian materi teori dan praktik yang dibagi dalam beberapa sesi, dengan fokus pada tiga UMKM. Dalam setiap sesinya, materi diberikan oleh Tim Dosen secara bertahap. Selama pendampingan, Tim PKM melakukan wawancara untuk mengetahui kekuatan, kelemahan serta potensi yang dimiliki dari masing-masing UMKM. Luaran dari kegiatan ini adalah berupa dokumen business plan dan value chain bagi UMKM. Hasil kegiatan PKM ini mampu memberikan manfaat langsung bagi pelaku UMKM untuk membuat business plan, value chain, dan memperluas pangsa pasar yang pada akhirnya berpengaruh pada strategi bisnis yang tepat.
Co-Authors Azizah, Widyaningsih Dewi Trirahayu Harsono, Hindradjid Heriansyah, Kurnia Irawan, Indra Ade Nelyumna, Nelyumna Refaldi Bremana Sitepu Riskarini, Dian Salsabila, Sarah Aini Sarah Aini Salsabila Sitepu, Refaldi Bremana Thalib, Supriadi Wahyudi, Ade Yuli Ardianto, Yuli