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All Journal JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Jurnal Ekonomi Bisnis Manajemen Prima Pedagogika : Jurnal Pedagogik dan Dinamika Pendidikan Jurnal Manajemen dan Profesional Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Sistem Informasi dan Manajemen Economic: Journal Economic and Business
Patria Supriyoso
Universitas Teknologi Digital
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penerapan Media Sosial Tiktok Sebagai Strategi Pemasaran Online Pada UD ASR 239 Karlina, Karlina; Supriyoso, Patria
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8439

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan media sosial TikTok sebagai strategi pemasaran online pada UD ASR 239 serta dampaknya terhadap peningkatan brand awareness. Menggunakan metode kualitatif deskriptif, penelitian ini menganalisis data yang diperoleh melalui wawancara mendalam dengan pemilik UD ASR 239. Hasil penelitian menunjukkan bahwa UD ASR 239 telah memanfaatkan TikTok sebagai salah satu saluran pemasaran, namun masih terdapat beberapa kendala seperti kurangnya konsistensi dalam pembuatan konten, kendala jaringan internet, dan persaingan yang ketat. Meskipun demikian, TikTok dinilai cukup efektif dalam membantu meningkatkan brand awareness. Penelitian ini menyarankan agar UD ASR 239 meningkatkan frekuensi dan kualitas konten, serta memperluas jangkauan ke platform media sosial lainnya.Kata Kunci: Media Sosial, TikTok, Pemasaran Online, UD ASR 239, Brand Awareness
PERENCANAAN PENGEMBANGAN MODAL MENGUNAKAN AKUN REGULER PERDAGANGAN BERJANGKA DI PT. AGRODANA FUTURES BANDUNG panji, panji; Supriyoso, Patria
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 2 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i2.4783

Abstract

Dynamic changes in the business world mean that business people, both beginners and those who have been in business for a long time, do not dampen their desire to continue to expand, open or increase income from their businesses.One business opportunity that is simple, practical and does not require too much infrastructure to start is online trading or futures trading. Apart from providing profit growth on capital, trading opens up opportunities for anyone to earn income without being tied to the company where they work and can be done independently, thereby creating new jobs for the Indonesian people. The aim of this research is to analyze how capital develops using a regular futures trading account at PT. Agrodana Futures Bandung. The method used by the author is qualitative by conducting interviews with trading players, especially those who have been doing it for more than 3 years, how they manage and develop their trading business so that their initial capital continues to grow significantly in a short period of time. The conclusion of this research is that online trading is one of the best alternatives for anyone who is a business actor in growing capital, developing a business or other business goals and its progress continues to increase from time to time. The author feels that this research will have a positive impact on anyone who wants to continuously increase their economic income through online trading
INOVASI PENGEMBANGAN BAURAN PEMASARAN DI CV BONEE ENGGENERING BANDUNG JAWA BARAT andi, Andi; Supriyoso, Patria
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 2 (2024): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i2.4784

Abstract

Challenges faced by businesses in the era of open competition in Industry 4.0 must be anticipated accurately. Entrepreneurs are required to be creative, adaptive, and astute in addressing this phenomenon. They must be able to withstand shocks and grow stronger. The author chose the title "Innovation in Marketing Mix at CV Bonee Engineering." This research aims to analyze how the implementation of the marketing mix at CV Bonee Engineering forms its competitive advantage, making the company more competitive. It also aims to analyze the impact of innovation on business development at CV Bonee Engineering and assess whether the strategies implemented are suitable for the company. The research method used involves SWOT analysis and descriptive analysis with a qualitative approach. The author needs to understand the situation, conditions, and factual circumstances at CV Bonee Engineering, as well as internal and external factors influencing marketing strategies. Data collection techniques include interviews, observations, reference books, and journals. The collected data is carefully analyzed using SWOT analysis. The conclusion of this research is that the appropriate strategy for CV Bonee Engineering is the SO strategy (Strength-Opportunities), utilizing internal strengths to seize external opportunities. Customers can place orders according to their needs with a guarantee of faster processing time while maintaining quality. The WO strategy (Weaknesses-Opportunities) is also applied to minimize weaknesses by utilizing opportunities. The company promotes its services using technology and participates in various online marketplaces, remaining active on all social media platforms. The company continues to provide services, handle orders, negotiate prices, and collaborate on specific cases. Innovation positively impacts customer satisfaction and business development. Tactical steps for CV Bonee Engineering's innovation include building the right team, acting swiftly, and listening to customers.
Co-Authors Andi Andi Anggun Cantika Awangga, Panji Guniwa Aria Karlina Karlina Mochamad Rizky Nani Juningsih Nurjamil, Endang Panji Panji Rismiar, Eris Supriadi, Dede Warassih, Anggit Praharasty