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All Journal Journal of Economic, Bussines and Accounting (COSTING) Innovative: Journal Of Social Science Research
Syarifuddin Arief
Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia Makassar
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Penerapan Strategi Segmenting dan Targeting dalam meningkatkan Kinerja Pemasaran: Literatur review Agus Suyatno; Syarifuddin Arief; Muhammad Asir; Muh. Abduh. Anwar; M. Dakhri Sanusi
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5434

Abstract

This paper aims to analyze the Implementation of Segmenting and Targeting Strategies in improving Marketing Performance through analysis of literature reviews in the field of marketing management. The method used in this study is a literature study by reviewing some of the results of previous studies. The writing approach in this scientific article is to use qualitative methods and library research with the help of the latest references obtained from Google Schoolers and Mendeley citation searches. The results of the research were analyzed and used as material for discussion to determine the answers to the problems of applying segmentation and targeting strategies in marketing by companies. The results of the literature review show that the existence of a Segmenting and Targeting Strategy implemented by a company can have a positive impact on marketing performance. The implementation of segmenting and targeting strategies is needed by a businessman to increase the marketing value of the products being sold. This is because segmenting and targeting strategies have a positive influence on marketing performance. The better the segmenting and targeting strategies are carried out, the higher the sales that will be generated. Keywords: Marketing Performance, Literature Review, Segmenting, Targeting.
Analisis Penerapan Total Quality Management Dalam Upaya Peningkatan Kinerja Manajerial Pada PT Gaya Makmur Tractors Makassar Syarifuddin Arief
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.4656

Abstract

Jenis penelitian ini adalah penelitian deskriptif kualitatif, yaitu Penelitian yang berusaha menggambarkan atau mendeskripsikan obyek yang di teliti berdasarkan fakta yang ada di lapangan. Penulis melakukan pengambilan data khusus yang diperoleh berdasarkan pengamatan dan wawancara yang dilakukan di PT Gaya Makmur Tractors.Hasil penelitian menunjukkan bahwa; 1) PT Gaya Makmur Tractors Makassar telah menerapkan unsur-unsur dalam Total Quality Management sesuai dalam pelaksanaan manajemen perusahaan yaitu terdiri dari; fokus pada pelanggan, obsesi terhadap kualitas, pendekatan ilmiah, komitmen jangka panjang, kerja sama tim, perbaikan sistem berkesinambungan, kebebasan terkendali, kesatuan tujuan, adanya keterlibatan dan pemberdayaan karyawan yang memberikan dampak positif terhadap pencapaian kinerja managerial. 2) Hambatan penerapan Total Quality Management pada PT Gaya Makmur Tractors Makassar yaitu Kesulitan dalam pemilihan staff yang terlatih dan profesional pada PT Gaya Makmur Tractors Makassar, Jarak lokasi customer yang sulit dijangkau dan fasilitas- fasilitas penunjang karyawan masih kurang seperti kurangnya kendaraan oprasional yang dapat digunakan karyawan untuk menjalankan tugas. Kata Kunci: Total Quality Management, Kinerja Managerial
Co-Authors Agus Suyatno M. Dakhri Sanusi Muh. Abduh Anwar Muhammad Asir