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All Journal Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Science Midwifery
Sri Agustina Meliala
Institut Kesehatan Helvetia Medan, Indonesia
Dentistry Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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The effect of workload on employee performance at the bpjs claim unit at sundari general hospital in 2022 Rahmawati tarigan; Yulida Effendi Nasution; Sri Agustina Meliala
Science Midwifery Vol 10 No 6 (2023): February: Midwifery and Health Sciences
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v10i6.1127

Abstract

Employee performance services at the BPJS Claim Unit at the hospital cannot be separated from the patient, because with the classification the patient feels more valued according to his rights and it can be seen how the conditions and workload of employees at the BPJS Claim Unit are. This type of research is qualitative research using a case study approach (Case Study) to find out and identify how workload influences work on employee performance at the BPJS Claim Unit at Sundari General Hospital in 2022 which was carried out from January to October 2022. There were 4 informants in this study, namely 3 main informants and 1 triangulation informant. The research results show that the implementation of the job descriptions of the BPJS Claim Unit still overlaps so that it affects employee performance. The workload at the BPJS Claim Unit is not proportional to the number of existing officers which causes the implementation of the BPJS Claim Unit tasks to be less than optimal. The conclusion The BPJS Claim Unit workload affects the performance of the BPJS Claim Unit job descriptions which still have constraints, namely the facilities and infrastructure as well as the human resources. The advice given is that it is better to improve the quality of human resources, add more educated employees according to the qualifications of the BPJS Claim Unit and improve infrastructure and human resources in the BPJS Claim Unit.
Analisis Digital-Based Brand Image Dalam Meningkatkan Market Competitiveness Rumah Sakit Khusus Mata Medan Aida Sulisna; Sri Agustina Meliala; Muhammad Fauzi
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 12, No 1 (2026): JMK Yayasan RS.Dr.Soetomo, April 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i1.2543

Abstract

Digital transformation in the healthcare sector has significantly reshaped hospital marketing strategies and brand positioning. Digital-based brand image has become a strategic factor in enhancing market competitiveness, particularly in specialized hospitals. This study aims to analyze the influence of digital-based brand image on the market competitiveness of Rumah Sakit Khusus Mata Medan. This research employed a quantitative approach with an explanatory cross-sectional design. A total of 150 respondents were selected using purposive sampling, consisting of outpatients who had accessed hospital information through digital platforms. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using simple linear regression. The results indicate that digital-based brand image has a positive and significant effect on market competitiveness (β = 0.68; p < 0.001), with a coefficient of determination (R²) of 0.46. These findings suggest that website quality, credibility of digital information, management of online reviews, and social media consistency contribute to increasing patient loyalty, revisit intention, and perceived competitive advantage. Managerially, this study highlights the importance of integrating digital branding strategies with clinical service quality improvement to strengthen hospital positioning and organizational sustainability in the era of digital transformation
Co-Authors Aida Sulisna Muhammad Fauzi Rahmawati Tarigan Yulida Effendi Nasution