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All Journal E-Journal of Tourism Linguistika JURNAL DESTINASI PARIWISATA SPHOTA: Jurnal Linguistik dan Sastra SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Kultura: Jurnal Ilmu Sosial dan Humaniora
Dian Pramita Sugiarti
Program Studi Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : E-Journal of Tourism

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Enhancing Cultural Heritage Tourism Experience with Augmented Reality Technology in Bali Gde Indra Bhaskara; Dian Pramita Sugiarti
E-Journal of Tourism Volume 6 Number 1 (March 2019)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.629 KB) | DOI: 10.24922/eot.v6i1.47483

Abstract

Cultural heritage tourism industry is generally required to continuously be creative in finding new strategies for attracting and engaging tourists actively in enjoying this type of tourism. However, cultural heritage managers generally face challenges in marketing and competitiveness. One of the ways to gain competitive advantage is the implementation of the Augmented Reality technology. This study was conducted in order to recreate an interpretation of tourist attractions with the use of Augmented Reality in Bali with the aim of enhancing cultural heritage tourists experience. The methodology used are documentation, interview, usability study and observation. Researches on usability involves users in testing a prototype. The prototype here is an augmented reality app that present the condition of three tourist attractions in Bali (Kuta, Sanur and Uluwatu), back then to 1970-1980s, to the times before Mass Tourism became a threat like nowadays. The usability study and observation method are widely used to understand how people work with electronic devices such as mobile phones and tablets in recent days. The expected results in this study are to produce an app that is useful to enhance the experience of tourists in Bali and at the end it is expected to create a better appreciation to the culture, history of Bali and its tourism. Keywords: Augmented Reality, Cultural, Heritage, Tourism, Tourist, Experience, Bali
Co-Authors AA Sudharmawan, AA Adikampana , I Made Anom , I Putu Damon, Melania Jesika Wulandari Dea Pratama Desak Putu Rai Sattvika Putri Dewi, Ni Luh Putu Evi Sari Fransiskus Renaldo Hoya Grace Deo Seldudes Eta Nheu I Gede Anom Sastrawan I Gusti Agung Oka Mahagangga I Made Bayu Ariwangsa I Made Verayanti Utami Indra Bhaskara, Gde Komang Kesya Amanda Paramitha Krista S. Romer Louis Steven Sitanggang Martha Edlyn Marintan Hutagalung Michael Rudolfus Sawu Natasha Erinda Putri Moniaga Ni Made Verayanti Utami Nyoman Manik Mas Genitri Putri Romer, Krista Sisilia System, Administrator Wahyu Prana Yoga