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All Journal Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Soshum: Jurnal Sosial dan Humaniora TARBIYATUNA : Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Lembaga Pendidikan Islam
Hastuti Redyanita
Politeknik Negeri Jakarta
Arts Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENINGKATAN KAPASITAS USAHA MELALUI PELATIHAN PENGAJUAN KREDIT DAN PEMASARAN ONLINE PRODUK UMKM KECAMATAN CIBINONG DENGAN APLIKASI TIKTOKN CIBINONG DENGAN APLIKASI TIKTOK Rodiana Rodiana Listiawati; Novitasari; Hastuti Redyanita
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

ABSTRAK Pemasalahan utama yang dihadapai oleh pelaku UMKM di Kecamatan Cibinong adalah permasalahan modal serta pemasaran produk. Masih minimnya pengetahuan dan keterampilan UMKM dalam Pengajuan kredit ke Lembaga keuangan Bank maupun Non Bank serta penggunaan pasar online yang belum maksimal sehingga pemasaran produk UMKM masih terbatas. Kegiatan pelatihan dan pendampingan oleh tim dosen dan mahasiswa program studi D3 Keuangan dan Perbankan PNJ bertujuan untuk membantu mitra dalam pengajuan kredit ke lembaga keuangan non bank serta memanfaatkan gadget yang dimilikinya sebagai alat pemasaran poduk dan mengoptimalkan pemasaran online untuk meningkatkan omzet penjualan dengan menggunakan aplikasi TikTok. Pelatihan dilaksanakan tanggal 9 Agustus 2022 di Gedung Bappedalitbang Kabupaten Bogor dengan mitra pelatihan sejumlah 25 mitra. Pelaksanaan pelatihan berisi penjelasan mengenai kredit dan pengajuan kredit ke lembaga keuangan Non bank yaitu Pegadaian serta alasan menggunakan TikTok, penjelasan materi mengenai cara membuat akun di TikTok, upload foto/video produk, menambahkan musik dan narasi promosi pada foto/video produk, peserta pelatihan praktik membuat akun di TikTok dengan didampingi dan dipandu oleh panitia. Diharapkan dari kegiatan pelatihan ini para pelaku UMKM di Kecamatan Bogor dapat memiliki pengetahuan dasar mengenai kredit, dan pengajuan kredit ke Pegadaian serta keterampilan pemasaran produk yang nantinya dapat meningkatkan omzet penjualannya melalui gadget yang dimiliki. ABSTRACT The main problems faced by MSME actors in Cibinong District are capital problems and product marketing. The lack of knowledge and skills of MSMEs in applying for credit to Bank and Non-Bank financial institutions and the use of online markets that have not been maximized so that the marketing of MSME products is still limited. Activities and mentoring by a team of lecturers and students of PNJ's D3 Finance and Banking program aims to assist partners in applying for credit to non-bank financial institutions as well as utilizing gadgets as a product marketing study tool and optimizing online marketing to increase sales turnover using the TikTok application. The training was held on August 9, 2022 at the Bappedalitbang Building, Bogor Regency with training number 25 partners. The implementation contains an explanation of credit and application for training credits to non-bank financial institutions, namely Pegadaian and using TikTok, material explanations on how to create an account on TikTok, uploading product photos/videos, adding music and promotional narration to product photos/videos, practice participants creating accounts on TikTok accompanied and guided by the committee. It is hoped that from this training activity, MSME actors in Bogor District can have basic knowledge about credit, and applying for credit to Pegadaian as well as product marketing skills which can later increase sales turnover through their gadgets.
THE STRATEGY OF AL UMANAA MODERN ISLAMIC BOARDING SCHOOL IN IMPLEMENTING LITERACY CULTURE Supriatnoko; Hastuti Redyanita
Jurnal Tarbiyatuna: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Pendidikan Islam Vol. 4 No. 1 (2023): Juni 2023
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/tarbiyatuna.v4i1.2281

Abstract

This study aims to obtain facts and evidence against the strategy applied by Al Umanaa Modern Islamic Boarding School Sukabumi for its assignment as a Pioneer for the School Literacy Movement. This study uses a qualitative descriptive approach and uses methods of survey, observation, and interview in collecting data with recording and note-taking techniques. The data were analyzed using agih and direct element division techniques to describe the strategy developed and implemented in Al Umanaa. The result showed that the strategies applied by Al Umanaa were: (1) providing local content literacy subjects; (2) aligning language subjects (Indonesian, English, Arabic) and literacy subjects into speaking and writing practices;(3) continuing the silent and aloud reading program on an ongoing basis under the guidance of the teachers; (4) writing the reading results in to a literacy work or presenting the reading results; (5) allocate budget per semester for book expenditure, receive book grants; and (6) improving the function of the library as a place to read, while those that are not yet available are literacy culture guidebooks and literacy shops in open areas, (7)empowering all potential human resources to realize the vision, mission, and goals to be achieved.
The Al Umanaa Foundation's Literacy Strategies at SMP and SMA Al Umanaa Boarding School, Sukabumi Supriatnoko; Hastuti Redyanita; Ida Bagus Putu Suamba
Soshum: Jurnal Sosial dan Humaniora Vol. 14 No. 2 (2024): July 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v14i2.122-132

Abstract

The research addresses the challenges, objectives, methods, results, and conclusions of cultivating literacy programs at SMP and SMA Al Umanaa Boarding Schools. The main issue identified is the limited student engagement in the School Literacy Movement (SLM) due to time constraints and lack of motivation, while the objective is to investigate the strategies employed by the Al Umanaa Foundation to cultivate a literacy culture. Using a qualitative method, data were collected through interviews, observations, and documentation studies, focusing on participants such as school principals, literacy teams, teachers, and library managers. The study reveals that the Al Umanaa Foundation effectively adapts the literacy learning syllabus to the national curriculum, creates a conducive physical environment, and involves the community in literacy activities. Key initiatives include providing reading corners, literacy corners, and libraries, as well as engaging students in competitions and training programs. Despite encountering financial constraints and limited government support, the foundation has successfully utilized community collaborations and innovative funding strategies to sustain its literacy programs. The research concludes that a comprehensive and collaborative approach, integrating physical, social, and academic environments, is essential for cultivating a robust literacy culture. The Al Umanaa Foundation's strategies can serve as a model for other educational institutions aiming to enhance literacy and academic performance.
Co-Authors Atyanto Mahatmyo Ida Bagus Putu Suamba Novitasari Novitasari Rodiana Rodiana Listiawati Supriatnoko Vidyasari, Rahmanita