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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Account : Jurnal Akuntansi, Keuangan dan Perbankan Jurnal Abdi Insani Nusantara Science and Technology Proceedings Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JURNAL MUARA PENDIDIKAN
Novitasari Novitasari
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PENGARUH SOCIAL INFLUENCE, FINTECH KNOWLEDGE, PERSEPSI KEMUDAHAN, PERSEPSI KEAMANAN, DAN BRAND IMAGE PERUSAHAAN TERHADAP PENGGUNAAN MARKETPLACE OLEH UMKM DI JABODETABEK Novitasari, Novitasari; Sari, Mia Andika
Ekonomi & Bisnis Vol 19, No 2 (2020): JURNAL EKONOMI BISNIS VOL 19 NO 2 DESEMBER 2020
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v19i2.3603

Abstract

Pada revolusi digital saat ini menyebabkan terjadinya pergeseran dari model kegiatan konvensional menjadi model kegiatan online. Hal ini melahirkan bisnis marketplace sebagai bentuk pasar digital. Perkembangan ini ditandai dengan jumlah transaksi di marketplace di Indonesia menunjukan data yang terus meningkat. Pertumbuhan perusahaan-perusahaan startup di bidang bisnis di Indonesia dan didukung kecanggihan dunia telekomunikasi internet, membuat platform e-commerce yang berkonsep marketplace semakin berkembang. Hal ini mengakibatkan perluasan lahan bisnis baru dengan konsep lebih modern bagi UMKM untuk menjalankan usahanya. Melihat fenomena ini, penulis akan menganalisis faktor-faktor yang mempengaruhi UMKM dalam memilih penggunaan marketplace. Penelitian ini bertujuan untuk menganalisa faktor-faktor yaitu Social influence, Fintech Knowledge, Persepsi Kemudahan, Persepsi Keamanan, dan Brand Image Perusahaan Terhadap Penggunaan Marketplace oleh UMKM di Jabodetabek.. Diharapkan hasil penelitian ini akan memberikan kontribusi bagi penggiat usaha ekonomi digital maupun pengguna langsung pada khususnya. Secara umum pula mampu memberikan saran perbaikan untuk para pembuat kebijakan. Teknik analisis yang digunakan dengan menggunakan teknik analisis regresi multiplier (berganda). Hasilnya adalah hanya faktor kemudahan transaksi yang berpengaruh secara parsial terhadap minat penggunaan marketplace oleh UMKM di Jabodetabek. Sementara faktor lainnya tidak berpengaruh secara parsial terhadap minat marketplace oleh UMKM di Jabodetabek. Tetapi faktor social influence, fintech knowledge, kemudahan, keamanan, dan brand image perusahaan berpengaruh secara bersama-sama (simultan) terhadap minat penggunaan marketplace oleh UMKM sebesar 35,2%, sisanya dipengaruhi faktor-faktor lain.
PENILAIAN KINERJA KEUANGAN PERUSAHAAN DENGAN ANALISIS DU PONT SYSTEM STUDI KASUS PADA EMPAT PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2014 - 2018 Yuliatma Hidayat; Indianik Aminah; Novitasari Novitasari
Account : Jurnal Akuntansi, Keuangan dan Perbankan Vol. 6 No. 2 (2019): EDISI DESEMBER 2019
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/acc.v6i2.2484

Abstract

PENILAIAN KINERJA KEUANGAN PERUSAHAAN DENGAN ANALISIS DU PONT SYSTEM STUDI KASUS PADA EMPAT PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSAEFEK INDONESIA PERIODE TAHUN 2014 - 2018  A.Yuliatma Hidayat ayuliatmahidayat@gmail.com Indianik Aminahindianikmashuri@gmail.comNovitasarinovitasari26@gmail.comProgram Studi Akuntansi Keuangan Terapan Politeknik Negeri Jakarta   ABSTRACT The purpose of this research is to find out how the financial performance of PTTelekomunikasi Indonesia Tbk, PT XL Axiata Tbk, PT Indosat Tbk and PT Smartfren Telecom Tbk byusing the Du Pont System Method. Data analysis method used in this research is Du Pont SystemMethod. The variables used in this study are Total Asset Turnover (TATO), Net Profit Margin (NPM),and Return On Investment (ROI). The data used are secondary data in the form of company financialstatements. The results showed that PT Telekomunikasi Indonesia Tbk has a very good financialperformance where all variables are above the industry average. PT XL Axiata Tbk has a fairly goodfinancial performance because only the Net Profit Margin variable is above the industry average. PTIndosat has a relatively good financial performance where only the Total Asset Turnover variable isabove the industry average. PT Smartfren Telecom Tbk has poor financial performance because allvariables are below the industry average.  Keywords: Du Pont System, Return On Investment, Net Profit Margin, Total Asset Turnover ABSTRAKTujuan Penelitian ini adalah untuk mengetahui bagaimana kinerja keuangan perusahaan PTTelekomunikasi Indonesia Tbk, PT XL Axiata Tbk, PT Indosat Tbk dan PT Smartfren Telecom Tbkdengan menggunakan Metode Du Pont System. Metode analisis data yang digunakan dalampenelitian ini adalah Metode Du Pont System. Variabel yang digunakan dalam penelitian ini adalahTotal Asset Turnover (TATO), Net Profit Margin (NPM), dan Return On Investment (ROI). Data yangdigunakan merupakan data sekunder berupa laporan keuangan perusahaan. Hasil penelitianmenunjukkan bahwa PT Telekomunikasi Indonesia Tbk memiliki kinerja keuangan yang sangat baikdimana semua variabel berada diatas rata-rata industri. PT XL Axiata Tbk memiliki kinerja keuanganyang cukup baik karena hanya variabel Net Profit Margin yang berada diatas rata-rata industri. PTIndosat tbk memiliki kinerja keuangan yang cukup baik dimana hanya variabel Total Asset Turnoveryang berada diatas rata-rata industri. PT Smartfren Telecom Tbk memiliki kinerja keuangan yangtidak baik karena semua variabel berada dibawah rata-rata industri.  Kata kunci: Du Pont System, Return On Investment, Net Profit Margin, Total Asset Turnover.
Marketing Strategy Analysis Generating of Traffic and Sales Conversion in Shopee (Case Studies at Roemah Aisya Store) Novitasari; Hastuti Redyanita
Nusantara Science and Technology Proceedings Multi-Conference Proceeding Series A
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to Covid-19 Pandemic, People finally make a business and fulfill their needs from home, one of them is to utilize the marketplace. Shopee as the highest marketplace has step-up its number of sellers, viewers, and transactions. More sellers in Shopee make the high seller competition climate. One of the sellers in Shopee, Roemah Aisya store, is going through this competition. There are more “braver” sellers that influence the turnover of Roemah Aisya. It declines in the year-end sales. The reasons for the declining turnover of Roemah Aisya are low traffic and sales conversion as well as it hasn’t applied accurate marketing strategies in the middle of pandemic and tight competition in Shopee. This research aims to give sale strategic solutions for the problems faced by Roemah Aisyah. This research uses a qualitative descriptive method by analyzing Roemah Aisya sales and strategic marketing that can produce traffic and sale conversion. The result of research explains that the unstable of Roemah Aisya sales is caused by low traffic and sale conversation. Roemah Aisya hasn’t optimized features and services in Shopee yet. These implications of research for the management field can give the marketing strategic plan and policy choice. It’s expected that the research result can give the information contribution especially for Roemah Aisya and MSMEs in general, that is marketing strategy generating traffic and sales contribution in Shopee. Besides that this research result can contribute some suggestions for digital business policymakers.
PELATIHAN KEWIRAUSAHAAN PEMASARAN ONLINE DAN PENGEMASAN PRODUK UNTUK MENINGKATKAN PENJUALAN USAHA RUMAHAN DI RW. 02 KELURAHAN KALIMULYA DEPOK Novitasari; Mia Andika Sari; Hastuti Redyanita
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 2 (2021): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.644 KB)

Abstract

Abstract The limitations of product marketing amid the current Covid-19 pandemic are a problem faced by MSME owners, especially home-based business in RW.02, Kalimulya Village, Cilodong District, Depok. Digitalization of marketing is believed to be a way out for home businesses to survive in the crisis caused by this pandemic. However, the home-based business in RW.02, Kalimulya Depok, has not yet taken advantage of the existence of digital marketing as a strategy to reach wider consumers. The main obstacle is due to the low level of technological understanding of the home-based business owners themselves. Through the entrepreneurship training method by creating a store account in the marketplace and selecting product packaging as well as copywriting training, it can be a solution for home-based business actors in RW.02, Kalimulya Village, Depok in solving the problems they face. The entrepreneurship training which was held on September 1, 2021, was attended by 20 home-based entrepreneurs from various types of businesses. The training method uses the lecture method in the form of exposure to copywriting and product packaging materials as well as a demonstration of creating a shop account at Shopee. As a result of the entrepreneurship training, each training partner already has a shop account at Shopee, is able to create their own ad copy and has the knowledge and skills to be able to choose safe and quality packaging materials. Abstrak Keterbatasan pemasaran produk ditengah kondisi pandemi Covid-19 seperti sekarang menjadi masalah yang dihadapi oleh para pelaku UMKM, terutama pelaku usaha rumahan yang ada di lingkungan RW.02 Kelurahan Kalimulya, Kecamatan Cilodong Depok. Digitalisasi marketing diyakini menjadi jalan keluar bagi para usaha rumahan untuk bertahan dalam krisis akibat pandemi ini. Namun usaha rumahan yang ada di RW.02 Keluarah Kalimulya Depok, ternyata belum memanfaatkan keberadaan digital marketing sebagai strategi untuk menjangkau konsumen lebih luas. Kendala utamanya adalah karena rendahnya pemahaman teknologi dari para pelaku usaha rumahan itu sendiri. Melalui metode pelatihan kewirausahaan dengan pembuatan akun toko di marketplace dan pemilihan kemasan produk serta pelatihan penulisan naskah iklan (copywriting) dapat menjadi solusi bagi para pelaku usaha rumahan di RW.02 Kelurahan Kalimulya Depok dalam memecahkan permasalahan yang dihadapinya. Dalam pelatihan kewirausahaan yang diadakan pada tanggal 1 September 2021, dihadiri peserta 20 pelaku usaha rumahan dari berbagai jenis usaha. Hasil dari pelatihan kewirausahaan, setiap mitra pelatihan sudah memiliki akun toko di Shopee, mampu membuat naskah iklan sendiri dan memiliki pengetahuan serta keterampilan untuk dapat memilih bahan kemasan yang aman dan berkualitas.
PENINGKATAN KAPASITAS USAHA MELALUI PELATIHAN PENGAJUAN KREDIT DAN PEMASARAN ONLINE PRODUK UMKM KECAMATAN CIBINONG DENGAN APLIKASI TIKTOKN CIBINONG DENGAN APLIKASI TIKTOK Rodiana Rodiana Listiawati; Novitasari; Hastuti Redyanita
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

ABSTRAK Pemasalahan utama yang dihadapai oleh pelaku UMKM di Kecamatan Cibinong adalah permasalahan modal serta pemasaran produk. Masih minimnya pengetahuan dan keterampilan UMKM dalam Pengajuan kredit ke Lembaga keuangan Bank maupun Non Bank serta penggunaan pasar online yang belum maksimal sehingga pemasaran produk UMKM masih terbatas. Kegiatan pelatihan dan pendampingan oleh tim dosen dan mahasiswa program studi D3 Keuangan dan Perbankan PNJ bertujuan untuk membantu mitra dalam pengajuan kredit ke lembaga keuangan non bank serta memanfaatkan gadget yang dimilikinya sebagai alat pemasaran poduk dan mengoptimalkan pemasaran online untuk meningkatkan omzet penjualan dengan menggunakan aplikasi TikTok. Pelatihan dilaksanakan tanggal 9 Agustus 2022 di Gedung Bappedalitbang Kabupaten Bogor dengan mitra pelatihan sejumlah 25 mitra. Pelaksanaan pelatihan berisi penjelasan mengenai kredit dan pengajuan kredit ke lembaga keuangan Non bank yaitu Pegadaian serta alasan menggunakan TikTok, penjelasan materi mengenai cara membuat akun di TikTok, upload foto/video produk, menambahkan musik dan narasi promosi pada foto/video produk, peserta pelatihan praktik membuat akun di TikTok dengan didampingi dan dipandu oleh panitia. Diharapkan dari kegiatan pelatihan ini para pelaku UMKM di Kecamatan Bogor dapat memiliki pengetahuan dasar mengenai kredit, dan pengajuan kredit ke Pegadaian serta keterampilan pemasaran produk yang nantinya dapat meningkatkan omzet penjualannya melalui gadget yang dimiliki. ABSTRACT The main problems faced by MSME actors in Cibinong District are capital problems and product marketing. The lack of knowledge and skills of MSMEs in applying for credit to Bank and Non-Bank financial institutions and the use of online markets that have not been maximized so that the marketing of MSME products is still limited. Activities and mentoring by a team of lecturers and students of PNJ's D3 Finance and Banking program aims to assist partners in applying for credit to non-bank financial institutions as well as utilizing gadgets as a product marketing study tool and optimizing online marketing to increase sales turnover using the TikTok application. The training was held on August 9, 2022 at the Bappedalitbang Building, Bogor Regency with training number 25 partners. The implementation contains an explanation of credit and application for training credits to non-bank financial institutions, namely Pegadaian and using TikTok, material explanations on how to create an account on TikTok, uploading product photos/videos, adding music and promotional narration to product photos/videos, practice participants creating accounts on TikTok accompanied and guided by the committee. It is hoped that from this training activity, MSME actors in Bogor District can have basic knowledge about credit, and applying for credit to Pegadaian as well as product marketing skills which can later increase sales turnover through their gadgets.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN BERSTANDAR EMKM UNTUK PENINGKATAN KINERJA UMKM KABUPATEN BOGOR Novitasari; Lia Ekowati
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The performance of MSMEs in Bogor Regency which is still stagnant, makes MSMEs undeveloped and difficult to compete. The inability of MSMEs in calculating the cost of products correctly and the difficulty of determining the profit earned are actually some of the quantitative indicators of the low performance of MSMEs. One of the reasons for the low performance of MSMEs is the lack of accounting literacy. The training activities are carried out with the aim of increasing MSME accounting literacy in terms of preparing financial reports according to EMKM standards (Micro, Small and Medium Entities) using the Accurate Lite application. The training method uses lecture methods, case studies, work instructions and practices. As a result of the training activities carried out on August 9, 2022 there was an increase in understanding of accounting and an increase in the skills of training participants in making business books and compiling financial reports according to EMKM standards. It is hoped that furthermore, training participants can consistently do bookkeeping using the Accurate Lite application anywhere, anytime, not limited by space and time. From the implementation of the financial report preparation training activities, it can be concluded that the training activities provided were able to improve the participants' accounting literacy so that the trainees could manage their business finances better in an effort to improve their business performance. Abstrak Kinerja UMKM Kabupaten Bogor yang masih stagnan, menjadikan UMKM tidak berkembang dan sulit bersaing. Ketidakmampuan UMKM dalam menghitung harga pokok produk dengan tepat dan sulitnya menentukan laba yang diperoleh sesungguhnya merupakan beberapa indikator kuantitatif dari kinerja UMKM yang rendah. Kinerja UMKM yang rendah salah satu penyebabnya adalah karena minimnya literasi akuntansi. Kegiatan pelatihan dilakukan dengan tujuan meningkatkan literasi akuntansi UMKM dalam hal penyusunan laporan keuangan yang sesuai standar EMKM (Entitas Mikro, Kecil dan Menengah) dengan menggunakan aplikasi Accurate Lite. Metode pelatihan menggunakan metode ceramah, studi kasus, insruksi kerja dan praktik. Hasil dari kegiatan pelatihan yang dilaksanakan pada tanggal 9 Agustus 2022, terjadi peningkaan pemahaman akuntansi dan peningkaan keerampilan peserta pelatihan dalam membuat pembukuan usaha dan menyusun laporan keuangan yang sesuai standar EMKM. Diharapkan selanjutnya, peserta pelatihan dapat konsisten melakukan pembukuan menggunakan aplikasi Accurate Lite dimanapun, kapanpun tidak terbatas ruang dan waktu. Dari pelaksanaan kegiatan pelatihan penyusunan laporan keuangan dapat disimpulkan bahwa kegiatan pelatihan yang diberikan mampu meningkatkan literasi akuntansi peserta sehingga peserta pelatihan dapat mengelola keuangan bisnisnya dengan lebih baik dalam upaya meningkatkan kinerja usahanya.
PELATIHAN DASAR-DASAR AKUNTANSI DAN PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN UMKM MENGGUNAKAN APLIKASI AKUNTANSI BERBASIS CLOUD SI APIK Novitasari Novitasari; Ridwan Zulfi Agha; Nedsal Sixpria; Atyanto Mahatmyo; Hastuti Redyanita
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1272

Abstract

New entrepreneurs in Bogor Regency have difficulty measuring their financial performance accurately. This is because novice entrepreneurs still have minimal knowledge of accounting, ignore the importance of recording financial transactions so they do not have proper financial reports according to accounting standards. The solution to this problem is to hold an accounting literacy training program and mentoring for budding entrepreneurs. The aim of this activity is to increase the knowledge of novice entrepreneurs regarding the basics of accounting and provide assistance to novice entrepreneurs in preparing their financial reports using the SI Apik cloud-based accounting application. Training was carried out at the Bogor Regency Cooperatives and UMKM Service. Starting with giving a pretest to the participants to find out the initial knowledge of accounting that the training participants have, continued with providing basic accounting material and a workshop on preparing financial reports using the SI APIK application, then ending with completing the posttest by the participants. From the pretest results, the percentage of participants who understood the basics of accounting was only 43.70%, after attending the training it increased to 97.41%, or there was an increase in knowledge of the basics of accounting among training participants by 53.71%. Meanwhile, in terms of skills in preparing financial reports using the SI APIK application, before the training was given, only 3.33% of participants knew and understood the SI APIK application, however after being given the training this increased to 90%, or there was an increase in participants' understanding and skills in making bookkeeping and preparing financial reports with SI APIK of 86.67%. Accounting training activities are able to increase participants' basic knowledge of accounting and improve participants' skills in using the SI APIK cloud-based accounting application.
PENINGKATAN HASIL BELAJAR MAHASISWA AKUNTANSI MELALUI MEDIA PEMBELAJARAN INTERAKTIF GENIALLY Novitasari Novitasari; Atyanto Mahatmyo; Rahmanita Vidyasari
Jurnal Muara Pendidikan Vol. 9 No. 1 (2024): Jurnal Muara Pendidikan Vol 9 No 1 Juni 2024
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/mp.v9i1.1999

Abstract

The classic learning method using presentation media apparently does not maximize student learning outcomes. Therefore, combining it with more interactive and creative learning media, such as Genially media is necessary. This research aims to improve student learning outcomes in bank accounting learning through Genially interactive learning media. The research methodology used is quantitative descriptive research. It uses classroom experimental research methods with the Kemmis-McTaggart model approach, and the analysis technique uses the N-Gain and Mann-Whitney tests. The results of the research state that the use of genetically interactive learning media is quite effective in improving student learning outcomes in foreign currency current account accounting material. There are differences in student learning outcomes in classes that use Genially interactive learning media (experimental class) and classes that do not use Genially learning media (class control). The experimental class had higher learning outcomes compared to the control class. From this research, Genially media is suitable for use in the learning process because it can help improve student learning outcomes.
ANALISIS HUBUNGAN PENERAPAN PROBLEM BASED LEARNING DENGAN SELF DIRECTED LEARNING MAHASISWA Novitasari Novitasari; Rodiana Listiawati; Hastuti Redyanita; Muhamad Ihsan
Jurnal Muara Pendidikan Vol. 9 No. 2 (2024): Jurnal Muara Pendidikan, Vol 9 No 2, Desember 2024
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/mp.v9i2.2457

Abstract

Soft skills that are expected to emerge in students in the form of independent learning behavior, initiative and exploration (Self Directed Learning) have not been seen in learning that uses classical methods in the form of lectures and assignments only. To overcome this problem, a problem-based learning model or Problem Based Learning (PBL) was applied to the Finance and Banking Study Program of the Jakarta State Polytechnic. This study aims to determine and analyze the relationship between the application of Problem Based Learning (PBL) and students' Self Directed Learning (SDL) abilities. The research methodology used is descriptive quantitative research, with primary data collection techniques in the form of questionnaires. To test the relationship between the application of PBL and SDL using the Pearson Correlation test. The results of the study showed that there was a positive relationship or correlation between the application of Problem Based Learning and students' Self Directed Learning abilities. The results of this study are useful in the world of education, especially higher education, to be able to apply problem-based learning because it can improve the quality of student learning, and is able to foster creative and innovative student characters.
Co-Authors Atyanto Mahatmyo Atyanto Mahatmyo Atyanto Mahatmyo Ekowati, Lia Hastuti Redyanita Hastuti Redyanita Hastuti Redyanita Hastuti Redyanita Hastuti Redyanita Indianik Aminah Mia Andika Sari Mia Andika Sari, Mia Andika Muhamad Ihsan Nedsal Sixpria Ridwan Zulfi Agha Rodiana Listiawati Rodiana Rodiana Listiawati Vidyasari, Rahmanita Yuliatma Hidayat