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All Journal SEIKO : Journal of Management & Business BASKARA: Journal of Business and Entrepreneurship Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Celebes Journal of Community Services
Fitriyani Fitriyani
Institut Teknologi Dan Bisnis Kalla
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Grit, Visi dan Tanggung Jawab Sosial Perempuan Pemilik Bisnis: Analisis Netnografi Konten Storytelling Pemasaran Mimilicious-Indonesia Fitriyani Fitriyani; Andi Tenri Pada; Andi Fauziah Yahya
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1426

Abstract

Abstrak Selama Pandemi Covid 19, penelitian terkait pemasaran di sosial media menunjukkan tren yang semakin meningkat dan memperkuat posisi penting social media sebagai sumber informasi yang dapat diterima oleh costumer. Studi ini mengkaji content strategi pemasaran kue melalui metode storytelling di media social Facebook oleh Mimi Hilzah, perempuan-pemilik bisnis Toko Kue Mimilicious yang beroperasional di kota Makassar. Peneliti menganalisa melalui metode netnografi bagaimana beliau membangun engagement dengan pelanggannya. Netnografi adalah pendekatan kualitatif untuk pengumpulan data dalam komunitas virtual. Dalam penelitian ini, prosedurnya adalah multistep: observasi, pengumpulan data kualitatif berupa status facebook Mimi Hilzah dalam periode pandemi April 2020-April 2021, selanjutnya peneliti melakukan analisis dan presentasi hasil. Temuan utama menunjukkan bahwa karakter kewirausahaan yang dibutuhkan selama masa pandemi yaitu kegigihan, visi dan tanggung jawab sosial dari pemilik bisnis menjadi bagian yang banyak dieksplorasi oleh Mimi Hilzah. Temuan unik lainnya adalah perangkat alat komunikasi pemasaran yang terbuka yang digunakan untuk mengirimkan pesan, penyatuan profil pribadi dan bisnis, eksploitasi hubungan keluarga, dan testimoni konsumen sesuai dengan karakteristik dari pengguna facebook yang mengedepankan rasa kebersamaan, rasa memiliki, dan kepercayaan. Penelitian ini berkontribusi menambah literatur terkait pemasaran online dengan metode storytelling dan mendukung penelitian netnografi semakin diperluas tidak hanya untuk lingkup bisnis, pemasaran namun juga kewirausahaan di masa mendatang. Kata Kunci: Grit; Visi; Tanggung Jawab Sosial; Netnografi; Storytelling;Pemasaran. Abstract During the Covid 19 Pandemic, research related to marketing on social media has shown an increasing trend and strengthened the important position of social media as a source of information that could be received by customers. This study examines the contents of cookies marketing strategies through storytelling method on social media (Facebook) by Mimi Hilzah, owner of Mimilicious Cookie Shop which runs in Makassar. The researchers analyzed through the virtual ethnography (netnography) method about how she builds engagement with her customers. Netnography is a qualitative approach to collect data in virtual communities. In this study, multistep procedure was conducted: observation, qualitative data collection of Mimi Hilzah's Facebook Posts and Statuses from April 2020 to April 2021 (pandemic period), then the researchers analyzed and presented the results. The main finding shows that the entrepreneurial characters of the owner needed during the pandemic period, namely grit, vision and social responsibility, are the parts that are mostly exploited by Mimi Hilzah. Another unique finding is an open set of marketing communication tools used to send messages, combine personal and business profiles, exploit family relationships, and collect consumer testimonies according to the characteristics of Facebook users who prioritize a sense of togetherness, belonging, and trust. This research can contribute to adding to the literature related to online marketing using storytelling method and support netnographic research in the field of entrepreneurship in the future. Keywords: Grit; Vision; Social Responsibility; Netnography; Storytelling; Marketing.
Women’s Social Enterprise Organizational Performance Analysis: A Road to Sustainability Andi Fauziah Yahya; Fitriyani Fitriyani
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.221-231

Abstract

With a high sense of empathy and sociality, women tend to engage in social entrepreneurship or participate in social activities to pursue not only profit but also social impact. In addition, social entrepreneurship has been believed to be able to address social problems and be the best way to build economic resilience and independence in societies. Through extensive research, social enterprises have proven to be providers of solutions to social problems. Therefore, ensuring the success and sustainability of social enterprises is a major challenge for female entrepreneurs. The aim of this study is to identify the current conditions of social entrepreneurship and the challenges they face to ensure their sustainability from a comprehensive management perspective. The research applies a qualitative research approach with several case study designs. Data obtained through observations and semistructured interviews with four CEOs and ten employees was processed and analyzed using McKinsey’s 7S model approach to determine the company’s current organizational performance. Performance analysis using McKinsey 7S Models at KWN Fatimah Az-Zahrah, Celebes Mushroom Farms, Café Tulus, and Café Mella House of Donuts has provided an illustration of their current condition and found that the three elements are not aligned with each other, mainly the elements strategy, system, and skills, and the two elements have gaps in the system and skills. These unbalanced elements and gaps will hinder these companies from achieving efficient performance and sustainability.
Pengenalan Konsep Ekonomi Sirkular Melalui Webinar “Ekonomi Sirkular: Solusi Masalah Persampahan di Indonesia” Syarif , Rahmat; Malik , Anhar Januar; Syahnur , Khaerunnisa Nur Fatimah; Fitriyani , Fitriyani; Riana , Mirandha Ariesca; Arifin, Iskandar
Celebes Journal of Community Services Vol. 1 No. 1 (2022): December - May
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v1i1.176

Abstract

Permasalahan sampah, termasuk sampah plastik, sudah menjadi masalah global. Berbagai negara pesisir ternyata menghasilkan ratusan juta sampah plastik yang tidak terkelola dengan baik dimana sampah plastik tersebut akhirnya berakhir di lautan. Sayangnya, Indonesia menduduki urutan kedua sebagai negara penyumbang terbesar di bawah Cina. Ketidakmaksimalan pengelolaan sampah di Indonesia setidaknya disebabkan oleh dua hal, yaitu perilaku masyarakat dan ketidakefektifan sistem pengelolaan sampah yang diterapkan oleh pemerintah yang kemudian menyebabkan banyaknya sampah yang justru dibakar, dikubur pada lubang di tanah, dan dibuang ke sungai ataupun laut. Oleh karena itu, menjadi hal yang cukup wajar dan direkomendasikan dimana sektor swasta mengambil peran untuk turut menyelesaikan permasalahan sampah di tanah air ini. secara global, sektor bisnis telah memulai berbagai macam inisiasi bisnis yang menggunakan pendekatan ekonomi sirkular, sebuah konsep yang sudah jamak digunakan oleh sektor bisnis untuk mengatasi permasalahan sampah. Kegiatan pengabdian kepada masyarakat berupa Webinar ini diharapkan memberikan wawasan kepada masyarakat tentang bagaimana keterlibatan sektor swasta bisa mempercepat penyelesaian permasalahan sampah di Indonesia.
The Cashless Payment Paradox in Sustainable Consumption Trends: Between Efficiency and Overconsumption Fitriyani, Fitriyani; Afrizal, Yogi Hady
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5116

Abstract

This study aims to examine the contradictory nature between the benefits and risks arising from the use of cashless payment systems in relation to sustainable consumption patterns in society. Employing a qualitative approach, this research seeks to explore in depth the contradictory aspects between the convenience offered by cashless payments and the principles of sustainable consumption, which emphasize environmental preservation. The research is centered in the city of Makassar. The findings reveal that cashless payment systems function as a double-edged sword: on one hand, they provide efficiency and ease in transactions; on the other hand, they carry significant, often hidden, risks of promoting overconsumption, especially in the absence of strong self-control and adequate systemic interventions in the use of such digital payment technologies. The implications of this research are expected to offer valuable insights for policymakers, business practitioners, and consumers on how to harness digital payment technologies to support more sustainable consumption patterns, while mitigating the risks of overconsumption that may be detrimental to both individuals and the environment.
Co-Authors Andi Fauziah Yahya Andi Tenri Pada Anhar Januar Malik Iskandar Arifin Khaerunnisa Nur Fatimah Syahnur Mirandha Ariesca Riana Riana , Mirandha Ariesca Syarif , Rahmat Syarif, Rahmat Yogi Hady Afrizal