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All Journal Hasanuddin Economics and Business Review JURNAL MANAJEMEN BISNIS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Center of Economic Students Journal (CSEJ) Celebes Journal of Community Services
Syahnur, Khaerunnisa Nur Fatimah
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Digital Financial Literacy and Digital Financial Inclusion on Women’s Entrepreneurship Empowerment Syahnur, Khaerunnisa Nur Fatimah; Syarif, Rahmat; Arianti
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.662

Abstract

The majority of the contributions of entrepreneurs to the Indonesian economy come from small and medium-sized enterprises (SMEs), and female entrepreneurs dominate 99% of UMKM in Indonesia. Women entrepreneurs face the challenge of being able to survive the evolution of the digital age. Women entrepreneurs have a high level of digital inclusion but have low literacy, making them vulnerable to fraud. The relationship of women with the digital world is still far from ideal. Therefore, this study aims to test the impact of digital financial literacy and digital financial inclusion on the empowerment of women entrepreneurs. The study uses a survey method with a sample of female entrepreneurs in South Sulawesi Province. Respondents of this study represented 7 districts or cities spread across the South Sulawesi Province. The results of this study prove that digital financial literacy and digital financial inclusion have a significant positive impact on the empowerment of women entrepreneurs. Female entrepreneurs very much need digital literacy and financial inclusion in view of the very rapid digital development. This research responds to the urgency of research topics on literature and financial inclusion with digital concepts that are still very limited in Indonesia.
Pengaruh Live Streaming Shopping Terhadap Keputusan Pembelian Produk Skintific Pada Aplikasi TikTok Shop di Kota Makassar Fadla, Viviet Marjiana; Malik, Anhar Januar; Syahnur, Khaerunnisa Nur Fatimah
Center of Economic Students Journal Vol. 8 No. 1 (2025): January-Maret (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i1.1028

Abstract

Penelitian ini dilatarbelakangi oleh tingginya jumlah pengguna internet di Indonesia, khususnya dalam penggunaan aplikasi TikTok sebagai platform pemasaran digital yang semakin populer. TikTok menyediakan berbagai fitur, salah satunya adalah live streaming, yang sering dimanfaatkan oleh pelaku bisnis untuk mempromosikan produk mereka. Salah satu produk yang dipasarkan melalui TikTok live streaming adalah Skintific, yang menarik perhatian konsumen dengan interaktivitas, hiburan, serta penawaran diskon yang menarik. Penelitian ini bertujuan untuk menguji sejauh mana faktor interaktivitas, hiburan, dan diskon memengaruhi keputusan pembelian konsumen. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan metode purposive sampling. Data yang terkumpul dianalisis dengan menggunakan perangkat lunak SPSS melalui uji regresi berganda, uji parsial, dan uji simultan. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi pemasaran berbasis media sosial dalam memengaruhi perilaku konsumen secara efektif.
Analysis of Customer Retention Determinant Factors on Generation Z Digital Wallet Services in Indonesia Rahmawati, Aulia; Syahnur, Khaerunnisa Nur Fatimah; Falah, A Mudhoffar Shaddiq Al
Hasanuddin Economics and Business Review VOLUME 8 NUMBER 2, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v8i2.5706

Abstract

This study aims to identify the factors influencing customer retention in Generation Z's use of digital wallet services in Indonesia. The research uses PLS-SEM through SmartPLS 4.1.0. A total of 334 respondents from various cities in Indonesia participated in the survey. The analysis employs outer model evaluation and inner model evaluation to examine the relationships between brand image, attention to safety, consumer satisfaction, and customer retention. The findings indicate that brand image does not have a direct effect on customer retention but exerts a significant indirect effect through consumer satisfaction. Consumer satisfaction fully mediates the relationship between brand image and retention, while it partially mediates the relationship between attention to safety and retention. The strength of the mediation effect was confirmed using the bootstrapping method. These results provide valuable insights for digital wallet service providers in developing strategies to retain Generation Z users by enhancing both brand image and security features, ultimately improving consumer satisfaction.
Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution Herman, Bahtiar; Bashir, Shahid; Syahnur, Khaerunnisa Nur Fatimah; Haslindah, Haslindah; Absah, Yeni
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 3, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i3.5239

Abstract

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Transformasi Digital Untuk Meningkatkan Daya Saing UMKM Perempuan di Kabupaten Pangkajene dan Kepulauan Syahnur, Khaerunnisa Nur Fatimah; Mardiatul Jannah; Kiki Resky Ramdhani Sucipto; Bahtiar Herman; Keisyah Rifqah Arizahni
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i2.1730

Abstract

Kegiatan pengabdian masyarakat ini dilakukan untuk mendukung kelompok UMKM perempuan BATARI (Bandeng Tanpa Duri) di Kabupaten Pangkajene Kepulauan. Sebanyak 12 peserta mengikuti pelatihan yang diselenggarakan oleh Tim Dosen Pengabdi dari Kalla Institute. Materi pelatihan terdiri dari tiga topik utama yaitu infrastruktur dan akses ke platform digital, pemasaran digital, serta literasi dan inklusi keuangan digital. Tujuan dari pelatihan ini adalah untuk memperkenalkan dan meningkatkan pemahaman peserta tentang penggunaan teknologi digital dalam usaha mereka, penggunaan bantuan internet untuk meningkatkan keahlian pemasaran digital, dan memperkuat literasi keuangan digital. Pelatihan ini memberikan teori dan praktik langsung kepada seluruh peserta untuk dapat terkoneksi dengan modem yang telah disediakan oleh tim pengabdi, pengabdian ini juga menyediakan praktik penggunaan studio box untuk pembuatan konten. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman peserta tentang penggunaan teknologi digital agar dapat terkoneksi dengan internet untuk menyusun strategi pemasaran secara digital dengan bantuan konten, dalam mencapai keberlanjutan dan kesuksesan kelompok UMKM.
PENGEMBANGAN SMART ECO TOURISM DI DESA WISATA TABO-TABO MELALUI KONSEP COMMUNITY BASED TOURISM Riana, Mirandha Ariesca; Jannah, Mardiatul; Syahnur, Khaerunnisa Nur Fatimah; Endang, Andi Hutami
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v4i2.74

Abstract

Community-based tourism (CBT) dan ekowisata (eco-tourism) adalah dua konsep penting dalam industri pariwisata yang bertujuan untuk mempromosikan pengembangan berkelanjutan dan pelestarian lingkungan alam sambil memberdayakan masyarakat setempat. CBT menekankan partisipasi aktif komunitas dalam pengelolaan destinasi wisata dan pemanfaatan sumber daya lokal, sementara ekowisata berfokus pada upaya untuk melestarikan keanekaragaman hayati dan ekosistem alam. Desa wisata Tabo-tabo merupakan salah satu desa yang dianggap paling tepat untuk mengembangkan kedua konsep pariwisata ini, dengan keanekaragaman hayati yang dimiliki karena termasuk dalam Kawasan Hutan Dengan Tujuan Khusus (KHDTK), desa ini juga memiliki Sumber daya manusia yang potensial untuk dikembangkan. Olehnya pengabdian yang dilakukan oleh Tim Pengabdi dari Institut Teknologi dan Bisnis Kalla ini hadir sebagai salah satu pendobrak dalam gebrakan baru desa ini menuju desa wisata dengan konsep berkelanjutan. Program pengabdian yang berlangsung Agustus-September 2023 ini mengusung 5 materi modul yang diperoleh dari hasil analisa dan penggalian informasi di lokasi pengabdian yang diharapkan mampu menjadi langkah awal dan bekal untuk para anggota Kelompok Sadar Wisata (Pokdarwis).
Pendirian dan pengembangan usaha internal pesantren dalam upaya mendorong kemandirian ekonomi pesantren Fitriyani; Malik, Anhar Januar; Syarif, Rahmat; Syahnur, Khaerunnisa Nur Fatimah; Riana, Mirandha Ariesca; Waspada, Saifullah; Arifin, Iskandar
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v4i1.19969

Abstract

Di Indonesia, pesantren adalah salah satu bentuk institusi pendidikan yang banyak ditemukan, dimana tidak hanya mengajarkan pengetahuan umum, tapi juga memberikan berbagai pelajaran yang sifatnya mengkaji ilmu agama islam kepada para santri. Salah satu persoalan yang sering dihadapi pada pesantren adalah keuangan. Hal ini seringkali disebabkan oleh keterbatasan sumber daya yang ada pada pesantren. Metode yang digunakan dalam pengabdian masyarakat ini adalah metode ABCD (Asset-Based Community Developmetn yang berbentuk pemberian materi dasar-dasar pengelolaan usaha kecil dan pendampingan kepada pesantren untuk mulai mendirikan dan menjalankan usaha mandiri di lingkungan pesantren itu sendiri. Proses pendampingan berlangsung mulai bulan Agustus sampai Oktober. Setelah menjalani proses pendampingan, pesantren PPTQ An-Nail sebagai lokasi pengabdian, akhirnya dapat mengelola minimarket yang kemudian menjadi sumber pendapatan pesantren selain dari sumbangan ataupun donor.
Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution Herman, Bahtiar; Bashir, Shahid; Syahnur, Khaerunnisa Nur Fatimah; Haslindah, Haslindah; Absah, Yeni
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 3, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i3.5239

Abstract

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Analysis of Customer Retention Determinant Factors on Generation Z Digital Wallet Services in Indonesia Rahmawati, Aulia; Syahnur, Khaerunnisa Nur Fatimah; Falah, A Mudhoffar Shaddiq Al
Hasanuddin Economics and Business Review VOLUME 8 NUMBER 2, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v8i2.5706

Abstract

This study aims to identify the factors influencing customer retention in Generation Z's use of digital wallet services in Indonesia. The research uses PLS-SEM through SmartPLS 4.1.0. A total of 334 respondents from various cities in Indonesia participated in the survey. The analysis employs outer model evaluation and inner model evaluation to examine the relationships between brand image, attention to safety, consumer satisfaction, and customer retention. The findings indicate that brand image does not have a direct effect on customer retention but exerts a significant indirect effect through consumer satisfaction. Consumer satisfaction fully mediates the relationship between brand image and retention, while it partially mediates the relationship between attention to safety and retention. The strength of the mediation effect was confirmed using the bootstrapping method. These results provide valuable insights for digital wallet service providers in developing strategies to retain Generation Z users by enhancing both brand image and security features, ultimately improving consumer satisfaction.
Co-Authors Andi Hutami Endang, Andi Hutami Arianti Arifin, Iskandar Aulia Rahmawati, Aulia Bashir, Shahid Fadla, Viviet Marjiana Falah, A Mudhoffar Shaddiq Al Fitriyani Haslindah, Haslindah Herman, Bahtiar Jannah, Mardiatul Keisyah Rifqah Arizahni Kiki Resky Ramdhani Sucipto Malik, Anhar Januar Mardiatul Jannah Riana, Mirandha Ariesca Syarif, Rahmat Waspada, Saifullah yeni absah