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Tommy Ferdy Lolowang, Tommy Ferdy
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Bisnis Tanaman Porang Oleh PT.Kawanua Konjac Nusantara Di Kawangkoan Utara Kabupaten Minahasa Sinaga, Greatness Morany; Lolowang, Tommy Ferdy; Talumingan, Celcius
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50568

Abstract

This study aims to identify internal and external factors and analyze the business development strategy of Porang plant at PT.Kawanua Konjac Nusantara. The research was conducted from March to May 2023. The technique of determining informants in this study was purposive with data collection techniques through interviews, observations, questionnaires and literature studies. The data used are primary data and secondary data. Primary data were collected through interviews, based on questionnaires, to the director and company manager of PT.Kawanua Konjac Nusantara, North Sulawesi Provincial Agriculture Office, North Sulawesi Provincial Industry and Trade Office, Plant Cultivation Research Institute, and Food Processing Engineering Research Institute. Secondary data was obtained through books obtained from local bookstores and the internet through google scholar in the form of books, journal articles and theses related to the topic of this research, namely the Porang Plant Business Development Strategy. The results showed that from the environmental analysis and identification of the company's internal and external factors, as well as the quadrant that shows the company's position is in quadrant I, which supports an aggressive strategy (growth). The strategy that can be used by the company PT.Kawanua Konjac Nusantara is the SO strategy by increasing the supply of raw materials to optimize the performance of processing machines and collaborating and cooperating between competitors to reach the top.
Strategi Pengembangan Wisata Hutan Mangrove di Desa Budo Kecamatan Wori Kabupaten Minahasa Utara Gumalang, Angely Brigitha; Lolowang, Tommy Ferdy; Memah, Melsje Jelly
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50606

Abstract

This research aims to examine the strategy for developing Mangrove forest tourism in Budo Village, Wori District, North Minahasa Regency. This research was carried out for 2 months starting from May to June 2023. The sampling method in this research was purposive sampling and accidental sampling. The data used are primary data and secondary data. Primary data was obtained from direct interviews with 30 respondents and observations at the Mangrove forest tourist attraction in Budo Village, Wori District, North Minahasa Regency. Meanwhile, secondary data was obtained from the internet in the form of information or data related to the strategy for developing Mangrove forest tourism in Budo Village, Wori District, North Minahasa Regency. The research results show that based on the SWOT analysis, the Mangrove forest tourism development strategy is in quadrant I, meaning that a strategy is needed to support existing strengths and take advantage of various existing opportunities.
Partisipasi Anggota Kelompok Tani Tasatoma Pada Usahatani Padi Sawah Di Kelurahan Woloan Satu Utara Kecamatan Tomohon Barat Montolalu, Mega Putri Hetvika; Lolowang, Tommy Ferdy; Ngangi, Charles Reijnaldo
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50770

Abstract

The purpose of this study was to find out how the participation of members of the Tasatoma farmer group is in rice farming in Woloan Satu Utara Village, West Tomohon District, Tomohon City. This research was conducted for 3 months, starting from May to July 2023. The research site was carried out by the Tasatoma Farmers Group in Woloan Satu Utara Village, West Tomohon District, Tomohon City. The types of data taken in this research are primary data and secondary data. Primary data was data taken by researchers in the field directly from the source, namely the management and members of the Tasatoma farmer group who were the research sample using a list of questions that had been prepared by the researcher, with a total of 14 respondents. The results showed that the participation of members of the Tasatoma farmer group was 75.89% meaning that in general the participation was classified as less active when carrying out activities in the farmer group. This shows that as a whole the members of the Tasatoma farmer group still play an active role even though there are 2 indicators that must be considered and improved, especially on the respondent indicator in giving input to meetings in the planning stage and respondents in giving input to meetings in the evaluation stage, respondents must further improve self-confidence, innovation, as well as broad thinking so that when asked to submit suggestions or input, respondents can do so and there are interactions that occur at meetings in the planning stage as well as meetings in the evaluation stage.
Preferensi Konsumen Dalam Membeli Gula Aren Di Pasar Bersehati Kota Manado Monolimay, Frelly; Lolowang, Tommy Ferdy; Talumingan, Celcius
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.51182

Abstract

This study aims to determine consumer preferences in buying palm sugar at Bersehati Market, Manado City, which is very important for palm sugar sellers in order to have the opportunity to earn more income or profit. This research was conducted for 2 months from February to March 2023. The research took place at Bersehati Market, Manado City. Data collection used observation and interview methods. Sampling in this study was non-probability, namely convenience sampling to consumers of palm sugar at Bersehati Market which was taken as many as 30 respondents. Data on consumer preferences in buying palm sugar in Bersehati Market were analyzed descriptively with the help of tables. The results showed that the palm sugar that became consumer preferences in making purchasing decisions was palm sugar that had a blackish brown color, retail cut size, plastic packaging with a price that was not too expensive, namely IDR 8.000 to IDR 20.000.
Analisis Pendapatan Usahatani Bunga Anthurium (Anthurium andraeanum sp) Di Kelurahan Kakaskasen Kota Tomohon Sembiring, Viona Agnes; Baroleh, Jenny; Lolowang, Tommy Ferdy
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54449

Abstract

This research aims to determine and analyze the income of Anthurium andraeanum flower farming in Kakaskasen Village, North Tomohon District, Tomohon City. The research took place from May to August 2023. The data collected was primary data obtained directly from Anthurium andraeanum flower farmers and secondary data obtained from research results and journals. Sampling used a purposive sampling method, namely farmers who cultivated Anthurium andraeanum ornamental flower plants were selected. In this research, the population of farmers cultivating Anthurium andraeanum flower plants was 2 farmers. The results of the research show that Anthurium andraeanum flower farming in Kakaskasen Village, Tomohon City with an average land area of 450 m2 = 0.045 ha, this farming incurs total costs in one planting season of Rp851,500 with receipts of Rp1,800,000 per 2 weeks (15 days) and get a total income of Rp948,500 per farm for one harvest every 2 weeks. The average R/C ratio is 2.11, which is greater than 1, meaning that flower farming is profitable and worthy of cultivation and development.
Modal Sosial Dan Modal Manusia Pada Usaha CV Manado Agro Sentosa Pantas, Monica; Ngangi, Charles Reijnaldo; Lolowang, Tommy Ferdy
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54699

Abstract

This study aims to describe the social capital and human capital that exist in the Manado Agro Sentosa CV business. This research was conducted from August to October 2023. The data used were primary data and secondary data. Primary data was collected through field observations and interviews with business owners, employees, suppliers and consumers. Secondary data is obtained through information from within the company, from the internet through google scholar in the form of books, journal articles and theses related to the research topic. The sampling method used purposive sampling method which was taken as many as 6 informants based on appropriate criteria to be used as informants. The results showed that social capital including trust, networks and norms had been built by business owners with various parties, namely employees, suppliers and consumers. Human capital owned by the owner is obtained through education and experience which helps in the process of business activities at CV Manado Agro Sentosa.
Kelayakan Usaha Produk Agroindustri Kentang Dari Aspek Pemasaran Di Desa Pinasungkulan Kecamatan Modoinding Kabupaten Minahasa Selatan Soputan, Angelia; Lolowang, Tommy Ferdy; Baroleh, Jenny
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54878

Abstract

The purpose of the study was to analyze and determine the amount of production costs, revenue, profit and business feasibility of potato agro-industry in Pinasungkulan Village, Modoinding District, South Minahasa Regency. The research lasted for 2 months from September to October 2023. The data collected was obtained through primary data by conducting direct interviews at the research location to the leader (owner) of the Tanding Agroindustry company in Pinasungkulan Village, Modoinding District, and secondary data obtained from business bookkeeping records, literature/internet and journals related to the research. The method used in this research is the case study method. The results showed that the profit from the sparring potato product business in Pinasungkulan Village, Modoinding Subdistrict, South Minahasa Regency was IDR1.810.833 per week, in a month amounting to IDR7.243.332. The non-financial feasibility of tanding agro-industry business in market and marketing aspects and technical aspects is feasible. The financial feasibility of this agro-industry business is feasible with an R/C Ratio of 1,55 > 1.
ANALISIS SALURAN PEMASARAN DAN MARGIN PEMASARAN BIJI PALA DI DESA BELENGANG KECAMATAN MANGANITU KABUPATEN KEPULAUAN SANGIHE Takasihaeng, Marfanuel; Rengkung, Leonardus Ricky; Lolowang, Tommy Ferdy
AGRI-SOSIOEKONOMI Vol. 18 No. 1 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i1.55201

Abstract

This study aims to analyze the form of marketing channels and marketing margins of nutmeg in Belengang Village, Manganitu District, Sangihe Islands Regency. The data used in this study are primary and secondary data. Sampling of farmers is done by simple random sampling method and for traders as marketing institutions using the snowball sampling method. The number of farmer samples obtained were 30 farmers. The data is presented in tabular form and analyzed descriptively. The results show that there are 3 forms of marketing channels which are divided into 5 marketing channels: (1) marketing channel level 1: farmers - traders in Tanjung Lelepu district - exporters, (2) marketing channels at 2 levels: farmers - traders in the central district of Tahuna City – traders in the province of Manado City – exporters (b) farmers – traders in Pasar Tamako sub-district – traders in Tanjung Lelepu district – exporters, (3) 3 level marketing channels: (a) farmers – traders in Belengang village – collectors traders in the city center district Tahuna – traders in the province of Manado City – exporters (b) farmers – traders in Pasar Lebo sub-district – traders in the central district of Tahuna City – traders in the province of Manado City – exporters. The highest marketing margin is in marketing channel I with a total margin of Rp 40.800/Kg.
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Di Cafe Esspecto Coffee Manado Kalangit, Leony Maria; Lolowang, Tommy Ferdy; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 21 No. 1 (2025): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap keputusan pembelian pada di Café Esspecto Coffee Manado. Metode pengumpulan data menggunakan metode survei dengan mengambil data primer dan sekunder. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Pengumpulan data diambil selama rentang 1 minggu mulai dari hari senin sampai dengan minggu. Jumlah sampel yang diambil menggunakan rumus Slovin dengan populasi rata-rata selama satu minggu sebanyak 280 pengunjung, sehingga dapat diketahui jumlah sampel yang diperlukan untuk dapat dijadikan responden yaitu sebanyak 38 orang. Hasil penelitian menunjukkan bahwa social media marketing yang terdiri dari 4C yaitu: context, communication, collaboration dan connection secara simultan berpengaruh signifikan terhadap keputusan pembelian di Café Esspecto Coffee Manado dan secara parsial menunjukkan bahwa context (X1) dan communication (X2) berpengaruh signifikan terhadap keputusan pembelian Café Esspecto Coffee Manado.
Co-Authors Agnes E. Loho Antonius ., Anny, Antonius ., Celcius Talumingan Ellen G. Tangkere Gumalang, Angely Brigitha Jenny Baroleh Kalangit, Leony Maria Karundeng, Vicky M.E Leonardus Ricky Rengkung Memah, Melsje Jelly Monolimay, Frelly Montolalu, Mega Putri Hetvika Ngangi, Charles Reijnaldo Pangemanan, Lyndon Reindhart Jacob Pantas, Monica Rori, Yolanda Pinky Ivanna Sembiring, Viona Agnes Sinaga, Greatness Morany Soputan, Angelia Takasihaeng, Marfanuel Takasihaeng, Marfanuel .,