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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis Journal of Business Management and Economic Development
Dominikus Kopong T. Aman
Faculty Of Teacher Training And Education, Universitas Nusa Cendana, Kupang, East Nusa Tenggara
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN KEWIRAUSAHAAN DAN DIGITAL MARKETING BAGI PEMUDA DESA NOELBAKI KABUPATEN KUPANG Yosefina K. I. D. D. Dhae; Ronald P. C. Fanggidae; Klaasvakumok J. Kamuri; Dominikus K. T. Aman
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 2 (2023): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i2.15038

Abstract

ABSTRAKKegiatan Pengabdian Kepada Masyarakat (PKM) ini berjudul “Pelatihan Kewirausahaan dan Digital Marketing bagi pemuda Noelbaki Kabupaten Kupang”, yang dilakukan dengan melibatkan mitra utama yaitu para pemuda di Desa Noelbaki. Kegiatan ini dilaksanakan dengan tujuan untuk memberikan pelatihan kewirausahaan dan digital marketing, agar para pemuda mendapatkan pengetahuan tentang kegiatan wirausaha dan memanfaatkan teknologi digital dalam mengembangkan kegiatan wirausaha mereka. Penggunaan metode dalam kegiatan pengabdian pada masyarakat ini adalah ceramah, diskusi, pelatihan dan pendampingan bagi mitra dengan target luaran yang ingin dicapai adalah mitra dapat memiliki pemahaman dan pengetahuan tentang kewirausahaan dan bagaimana mereka dapat menggunakan teknologi digital dalam berwirausaha. Hal ini dikarenakan, para pemuda di Desa Noelbaki sebagian besar adalah mereka yang sudah melek teknologi namun pemanfaataannya masih bersifat sebatas untuk hiburan, main game online, dan sosial media. Padahal jika mereka dapat memanfaatkan teknologi ini secara maksimal maka dapat menjadi sebagai sumber pendapatan. Hasil dari kegiatan ini langsung direspon oleh pemuda yang hadir dengan membuat rencana usaha dengan memanfaatkan sumberdaya yang ada di sekitar mereka. Mereka juga memilih sosial media sebagai salah satu media digital marketing sebagai media promosi usaha mereka. Kata Kunci: pemuda; kewirausahaan; pemasaran digital; teknologi; noelbaki ABSTRACTThe title of the Community Service Activity (PKM) is "Entrepreneurship and Digital Marketing Training for youth in Noelbaki village, in Kupang Regency". This activity aims to provide a training of entrepreneurship and digital marketing for young people in Noelbaki village so they can have knowledge about entrepreneurial and how to utilize digital technology to help them in developing their entrepreneurial activities. The method used in this community service activity was lectures, discussions, training and mentoring for partners. The output target of this PKM is that the young people in Noelbaki can have understanding and knowledge about entrepreneurship and how they can use digital technology in entrepreneurship. This is because, most of the youth in Noelbaki Village are those who are already literate in technology but their use is still limited to entertainment, playing online games, and social media. Even if they can take full advantage of this technology, it can become a source of income. The results of this activity were immediately responded to by the youth who attended by making a business plan by utilizing the resources around them. They also choose social media as one of the digital marketing media as a medium for promoting their business. keywords: youth; entreprenuer; digital marketing; technology; noelbaki
Exploration of Community Empowerment in Koanara Village as the Entrance to the Kelimutu National Park Saldanah Neno, Marianus; Jehamat, Lasarus; Jelahut, Yosep Emanuel; Aman, Dominikus Kopong Toni
Journal of Business Management and Economic Development Том 1 № 02 (2023): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.146

Abstract

community empowerment is an effort to develop self-sufficiency and community welfare by increasing knowledge, attitudes, skills, behavior, abilities, awareness, and utilizing existing resources through the establishment of policies, programs, activities, and assistance that are in accordance with the root of the problem. The purpose of this research is to explore community empowerment activities in supporting villages of the Kelimutu National Park, especially Koanara village as the entrance to the Kelimutu National Park (TNK). In order to obtain comprehensive data, a case study approach was used with data collection techniques of interviews, observation and documentation. The data analysis technique used is descriptive qualitative. Data analysis is done by organizing the data, describing it in units, synthesizing it, compiling it into patterns, choosing which ones are important and what will be studied, and making conclusions. The research results found that there were several empowerment activities in KNP supporting villages, especially Koanara villages such as The Mandiri Tourism in the National Community Empowerment Program (PNPM) received a positive response from the community. Apart from that, there are also several local community empowerment activities that have arisen from local and village government initiatives as well as by the Koanara village community itself, such as establising of tourism awareness groups: The Moni Kelimutu Tourism Association (P3MK) gave birth to actors in lodging businesses, transportation services, restaurants, cafes and art galleries; village-owned enterprise (BUMDES) Hapo Kalo Koanara Village empowers village communities in agriculture and agro-tourism; and BUMDES with Kelimutu. Bumdes Kelimutu belongs to 9 villages in the Kelimutu sub-district. There are 3 business units that are formed, namely the Coming Business Unit, the Tourism Unit and the Savings and Loans Unit.
Optimization Of Product Promotion Through Digital Marketing Content Training And Education For MSME Group Buildings, BUMDes Oeltua Klaasvakumok J. Kamuri; Andrias U. T. Anabuni; Irience R. A. Manongga; Marianus S. Neno; Yonas F. Riwu; Yuri S. Fa’ah; Dominikus Kopong T. Aman
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i2.4539

Abstract

The existence of BUMDes becomes a hub of innovation and a platform for the village community to develop a profitable venture. BUMDes Nekaf Mese Oeltua village District of Kupang—NTT has been operating since 2017 and has several MSME groups built. Nevertheless, the facts show that a large group did not operate optimally and was even dissolved. These conditions indicate that the existence of the BUMDes Nekaf Mese village of Oeltua has not fully affected the improvement of the economy of the people. This is predicted by the limited knowledge, capabilities, and skills of the SDM, as well as the perception of marketing methods from a traditional perspective. It is important to carry out a program to improve the productivity of MSME groups through digital marketing content training and education in order to improve their competitive advantage. The results of this activity show a change in the participant's awareness of effective marketing methods in the modern marketing era. In addition, this activity enhances knowledge, abilities, and skills as a capital for business development and increases competitive advantage. As a reflection of these activities, we believe that it is necessary to collaborate with the various parties with their respective roles to contribute through long-term programs so as to create sustainability for the various efforts that have been made to enhance the growth of the existing MSME group. Keywords: Product Promotion; Digital Marketing; MSME; Household Economy
Innovation Qris Adoption On MSMES In The Cashless Society Era: The Role Of Smoothness, Security & Convenience Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Aman, Dominikus T. Kopong; Manongga, Irience R Agatha
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1957

Abstract

Purpose – This study aims to analyze the influence of smoothness, security, and convenience on the decision to use QRIS by MSME actors in Kupang City. The focus of this research is in the context of the adoption of digital payment system technology in the MSME sector. Novelty – The novelty of this research lies in the focus of the MSME study area in Kupang City which has rarely received attention in the QRIS adoption study. This approach provides a more specific contextual understanding, as well as provides practical contributions for regulators and financial service providers. Method – Quantitative approximation was used in this study by collecting data through questionnaires to MSME actors using QRIS. The data analysis technique used was multiple linear regression to determine the influence of each variable on the decision to use QRIS Findings – The results of the study show that smoothness, security, and convenience have a positive and significant influence on the decision to use QRIS. Smoothness and security factors play an important role in forming trust and convenience in transactions, while ease increases the desire of MSMEs to adopt the technology. Limitations and Implications – This study is limited to the scope of MSMEs using QRIS in the Kupang City area, so generalizations to the wider population need to be cautious. The results of this study can be a reference for practitioners, financial service providers, and policymakers to improve QRIS implementation strategies through improving infrastructure, education, and digital literacy in the MSME sector.
Pendampingan Pengelolaan Keuangan dan Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Tenun Ndao: Financial Management Assistance and Digital Marketing Strategies to Improve the Competitiveness of Ndao Weaving Siprianus G. Tefa; Dominikus Kopong Toni Aman; Melianus E. Tkela
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 5 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i5.11638

Abstract

This Community Empowerment Partnership aims to improve the competitiveness of Ndao woven products through financial management assistance and digital marketing strategies in Mbali Lendeiki Village, Ndao Nuse District, Rote Ndao Regency, home to 26 weavers, all of whom are housewives. The challenges faced by the group include limited working capital for expanding the weaving business, low financial literacy, and conventional marketing practices for weaving. To address these issues, the team, with grant funding from the Ministry of Education, Culture, Research, and Technology, implemented an integrated and participatory approach through four main strategies: providing raw materials for weaving production, conducting outreach and training, providing bookkeeping assistance using Microsoft Excel, and creating Shopee e-commerce accounts for Ndao weavers. The evaluation results of the PKM implementation showed that 80.8% of weaving members found the financial training beneficial, and 73.1% considered digital marketing relevant. However, only 26.9% of weaving members were willing to implement bookkeeping, and 34.6% were ready to sell weaving products digitally. The findings from this PKM indicate the need for ongoing mentoring to enhance the Ndao weaving group's competitiveness.
Co-Authors Anderias U. T. Anabuni Fanggidae, Ronald Patrick Costantin Irience R.A. Manongga Klaasvakumok Jehezkielomi Kamuri Lasarus Jehamat Marianus S. Neno Marianus S. Neno Melianus E. Tkela Natonis, Sari Angriany Saldanah Neno, Marianus Siprianus G. Tefa Yonas F Riwu Yosef Emanuel Jelahut Yosefina K.I.D.D Dhae Yuri S. Fa’ah