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All Journal Jurnal Ilmiah Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Diana Diana
Universitas Bina Bangsa
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN LABELING DAN PACKAGING BAGI PELAKU UMKM DI DESA CIHERANG KECAMATAN GUNUNG SARI, KABUPATEN SERANG Surti Zahra; Bagaskara Aditya Pratama; Diana Diana; Aditya Sri Novita; Astin Mandela Puspa
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 3 (2022): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.587 KB) | DOI: 10.55883/jipam.v1i3.28

Abstract

The community of Ciherang village, Gunung Sari sub-district, several housewives to improve their family's economy carry out entrepreneurial activities. There are various kinds of entrepreneurial activities depending on the expertise/ability of each individual. One of the UMKM  in Ciherang Village is Baso aci or commonly called boci. These aci meatballs are pure meatballs made from starch dough without being mixed with ground beef. From the main ingredient of starch, or Sundanese people call it aci, it looks similar to the cilok sauce that we often encounter. The problem that was encountered after we conducted the survey was the lack of handling of packaging or packaging on the baso aci, therefore the solution we gave was to increase UMKM in Ciherang village. as well as additional menus to complement these UMKM products to make them more attractive and in demand by consumers by holding labeling and packaging training for UMKM baso aci players in Ciherang Village
Evaluasi Kebijakan Relokasi Pedagang UMKM di Pasar Rau Kota Serang Marlita Jovita Sari; Intan Taniyah; Shella Anggraeni; Diana Diana; Nadiah Miftahul Rohmah; Reza Damayanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5x17vn42

Abstract

The purpose of this study is to evaluate the policy of relocating MSME traders in Rau Market, Serang City, and to see how it affects the traders' economic activities. This study is qualitative and uses a descriptive approach. Most of the informants collected were MSME traders, market managers, fee officers, and buyers, who were selected purposively through interviews, documentation, and observation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and drawing conclusions. The results show that the relocation policy has helped organize and manage Rau Market to make it safer, cleaner, and more comfortable for the public. However, not all traders felt the economic impact. Some traders experienced a decline in the number of buyers and profits due to the less strategic new location, while other traders actually saw an increase in transactions because of the location.
Co-Authors Aditya Sri Novita Astin Mandela Puspa Bagaskara Aditya Pratama Intan Taniyah Marlita Jovita Sari Nadiah Miftahul Rohmah Reza Damayanti Shella Anggraeni Surti Zahra