Jejak digital: Jurnal Ilmiah Multidisiplin
Vol. 2 No. 4 (2026): JUNI-JULI

Evaluasi Kebijakan Relokasi Pedagang UMKM di Pasar Rau Kota Serang

Marlita Jovita Sari (Universitas Bina Bangsa)
Intan Taniyah (Universitas Bina Bangsa)
Shella Anggraeni (Universitas Bina Bangsa)
Diana Diana (Universitas Bina Bangsa)
Nadiah Miftahul Rohmah (Universitas Bina Bangsa)
Reza Damayanti (Universitas Bina Bangsa)



Article Info

Publish Date
20 Jun 2026

Abstract

The purpose of this study is to evaluate the policy of relocating MSME traders in Rau Market, Serang City, and to see how it affects the traders' economic activities. This study is qualitative and uses a descriptive approach. Most of the informants collected were MSME traders, market managers, fee officers, and buyers, who were selected purposively through interviews, documentation, and observation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and drawing conclusions. The results show that the relocation policy has helped organize and manage Rau Market to make it safer, cleaner, and more comfortable for the public. However, not all traders felt the economic impact. Some traders experienced a decline in the number of buyers and profits due to the less strategic new location, while other traders actually saw an increase in transactions because of the location.

Copyrights © 2026






Journal Info

Abbrev

jejakdigital

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ...