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All Journal SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Community Engagement and Emergence Journal (CEEJ) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Escalate : Economics and Business Journal
Maria, Santi
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Social Sciences Other

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Pengaruh Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Kepuasan Nasabah (Lenders) Fintech Pada PT. Pintar Inovasi Digital (Asetku) di DKI Jakarta Maria, Santi; Jaya, Umban Adi; Mutiara, Ananda
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 12 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.892 KB) | DOI: 10.54371/jiip.v5i12.1288

Abstract

Penelitian ini menggunakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh strategi pemasaran dan kualitas pelayanan secara simultan dan parsial terhadap Kepuasan Nasabah (Lenders) Fintech di PT. Pintar Inovasi Digital. Penelitian ini menggunakan metode deskriptif kuantitatif, dengan menggunakan sampel 370 responden. Adapun responden dalam penelitian ini adalah nasabah pengguna peer-to-peer lending Asetku. Hasil uji hipotesis dengan analisis regresi linear berganda menunjukkan bahwa (1) tidak terdapat pengaruh Strategi Pemasaran terhadap Kepuasan Nasabah, (2) terdapat pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah, (3) terdapat pengaruh Strategi Pemasaran dan Kualitas Pelayanan secara simultan terhadap variabel dependen Kepuasan Nasabah.
Analisis faktor-faktor determinan perilaku inovatif karyawan di organisasi Sriwardani, Sriwardani; Fajar, Fitriani; Maria, Santi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 12 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.978 KB) | DOI: 10.32670/fairvalue.v4i12.2047

Abstract

In entrepreneurship, innovation has been seen as one of the crucial aspects that can determine performance. Innovative behavior is also one of the things considered to encourage innovation, especially for individuals who work in creative industry businesses. The purpose of this study was to examine and understand the effect of proactive personality, peer support, and creative self-efficacy on the innovative behavior of creative workers. Through a quantitative approach, this research was conducted on 90 MSME employees in two cities in West Java Province, namely Bandung and Cirebon. The sample in this study was selected using a purposive sampling technique, with criteria for MSME employees who have been running their business for at least 1 year. Researchers distributed questionnaires to respondents through an online platform. The collected data was then analyzed using multiple regression analysis with the help of SPSS 25 software for windows. The results of this study contribute to the following findings. First, proactive personality was found to have a positive influence on the innovative behavior of entrepreneurs. Second, peer support also has a positive effect on innovative behavior. Finally, this study proves that creative self-efficacy has a positive influence on the innovative behavior of MSME employees in West Java, Indonesia. This research also provides some contributions that can be considered by the literature and practice in business and entrepreneurship, especially in developing countries.
Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

Abstract

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.
Revitalizing West Javanese Culture: Enhancing Batik Kasumedangan's Marketability on National and International Fronts Rachmawati, Mariana; Sutisna, Deden; Mariana F, R.Adjeng; Pawirosumarto, Suharno; Yuaningsih, Lilis; Hodijah, Cucu; Maria, Santi; Kurniadi, Wandi
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.5886

Abstract

The Ministry of Industry continues to explore the potential of the batik industry, particularly in West Java, with the aim of enhancing competitiveness and the welfare of batik and weaving artisans. In West Java alone, there are 27 districts and cities actively producing batik with a variety of motifs, employing around 4,000 batik artisans. According to the Minister of Industry, Saleh Husin, West Java boasts a rich array of textile creations, including batik and weaving, influenced by its agrarian and industrial culture which fosters openness and dynamism among its people. This increasing innovation and preservation of West Javanese batik will contribute to its greater recognition. The batik from West Java is highly diverse, featuring bright and basic colors, with each motif and color carrying its own significance. Despite these attributes, in 2021, the performance of the Traditional Kasumedangan Batik SMEs in West Java was relatively low, failing to rank among the top ten textile exporters in Indonesia. The underperformance of these SMEs can be attributed to ineffective strategic management, which has been hindered by external environmental factors, inadequate company resources, and ineffective competitive strategies, ultimately resulting in very low business performance.
Management Of Human Resources In Small Industry In Bandung District (Case Study Of Husna Hijab Bandung) Fajar, Fitriani; Maria, Santi; Haryati, Risna
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4443

Abstract

Human resources in a company is a valuable asset because it can affect the existence of an organization in the future. Each company has different management rules in creating good performance for its human resources. Good performance management will create high performance productivity in the organization. There are many factors that affect employee performance, including educational background and experience. Researchers formulate the problem on the impact of human resource management with the aim of measuring performance. This study aims to find out how human resource management affects employee performance. The research method used is descriptive quantitative which describes the data obtained from Husna Hijab Bandung. The results of the analysis show that the factors that influence performance,, effectiveness and independence. Kata Kunci: Educational background, experience, performance.
The Winning Formula: Marketing Mix, Relationship Marketing and Service Quality Fueling Customer Loyalty Nugroho, Anton Priyo; Hodijah, Cucu; Maria, Santi; Dewatmoko, Santo; Hendriyanto, Yoga
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4959

Abstract

Studi ini meneliti pengaruh Bauran Pemasaran, Relationship Marketing, dan Kualitas Pelayanan terhadap Loyalitas Konsumen di Bank Syariah Indonesia (BSI). Data dikumpulkan melalui survei dari 131 konsumen BSI dan dianalisis menggunakan teknik statistik. Temuan menunjukkan bahwa setiap faktor secara individu memiliki pengaruh positif yang signifikan terhadap Loyalitas Konsumen. Manajemen yang efektif terhadap elemen-elemen Bauran Pemasaran, implementasi strategi Relationship Marketing, dan memastikan Kualitas Pelayanan yang tinggi berperan penting dalam meningkatkan loyalitas konsumen. Pengaruh bersama dari faktor-faktor ini secara signifikan mempengaruhi Loyalitas Konsumen. Temuan ini memberikan wawasan berharga bagi BSI dan organisasi serupa dalam mengembangkan strategi pemasaran yang efektif untuk meningkatkan kepuasan, kepercayaan, dan loyalitas konsumen. Kata Kunci: Bauran Pemasaran, Relationship Marketing, Kualitas Layanan, Loyalitas Nasabah, Bank Syariah Indonesia Abstract This study examines the influence of the Marketing Mix, Relationship Marketing, and Service Quality on Customer Loyalty in Bank Syariah Indonesia (BSI). Data was collected through surveys from 131 BSI customers and analyzed using statistical techniques. The findings reveal that each factor individually has a significant positive impact on Customer Loyalty. Effective management of the Marketing Mix elements, implementing Relationship Marketing strategies, and ensuring high Service Quality play vital roles in enhancing customer loyalty. The combined influence of these factors significantly affects Customer Loyalty. These findings provide valuable insights for BSI and similar organizations in developing effective marketing strategies to foster customer satisfaction, trust, and loyalty. Keywords: Marketing Mix, Relationship Marketing, Service Quality, Customer Loyalty, Bank Syariah Indonesia
Co-Authors Cucu Hodijah Deden Sutisna Dewatmoko, Santo Fajar, Fitriani Haryati, Risna Hendriyanto, Yoga Kurniadi, Wandi Mariana F, R.Adjeng Mariana Rachmawati Mutiara, Ananda Nugroho, Anton Priyo Santo Dewatmoko Sriwardani . Suharno Pawirosumarto Umban Adi Jaya Yuaningsih, Lilis