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Profil Perpustakaan Universitas Widyatama : Perpustakaan Perguruan Tinggi Swasta Di Bandung Cucu Hodijah
Jurnal Pustakawan Indonesia Vol. 13 No. 1 (2014): Jurnal Pustakawan Indonesia
Publisher : Perpustakaan IPB

Profil Sejarah dan Struktur Organisasi Sebagai pusat penyimpanan dan penyebar informasi ilmiah, Perpustakaan Universitas Widyatama merupakan salah satu fasilitas pendukung yang berada di lingkungan Universitas Widyatama. Bersama dengan unit-unit lain yang berada di Universitas Widyatama, kebe-radaan perpustakaan dimaksudkan untuk menunjang pendidikan, penelitian maha-siswa, dosen dan karyawan, serta pengabdian masyarakat melalui jasa layanan yang tersedia.Perpustakaan Universitas Widyatama didirikan seiring dengan berdirinya Universitas Widyatama yang bercikal bakal dari Sekolah Tinggi Ilmu Ekonomi Bandung (STIEB). Pada tahun 2008 Perpustakaan Universitas Widyatama menempati gedung sendiri dengan nama “Pustakaloka” yang memiliki luas bangunan 1.353,33 m2 dan berada di sekitar ruang perkuliahan gedung K, dengan alamat Jalan Cikutra No. 204 A Bandung 40125. URL: http:// perpus-takaan. widyatama.ac.id, telepon (022) 727 5855 Ext. 300,302,305,307.Struktur organisasi Perpustakaan Universitas Widyatama dapat dilihat pada gambar di bawah ini. Dalam struktur organisasi tersebut, Perpus-takaan Universitas Widyatama dikelom-pokkan ke dalam struktur administratif yang berada di bawah Rektor sebagai pimpinan universitas.

Profil Perpustakaan Universitas Widyatama : Perpustakaan Perguruan Tinggi Swasta Di Bandung Cucu Hodijah
Jurnal Pustakawan Indonesia Vol. 13 No. 1 (2014): Jurnal Pustakawan Indonesia
Publisher : Perpustakaan IPB

Profil Sejarah dan Struktur Organisasi Sebagai pusat penyimpanan dan penyebar informasi ilmiah, Perpustakaan Universitas Widyatama merupakan salah satu fasilitas pendukung yang berada di lingkungan Universitas Widyatama. Bersama dengan unit-unit lain yang berada di Universitas Widyatama, kebe-radaan perpustakaan dimaksudkan untuk menunjang pendidikan, penelitian maha-siswa, dosen dan karyawan, serta pengabdian masyarakat melalui jasa layanan yang tersedia.Perpustakaan Universitas Widyatama didirikan seiring dengan berdirinya Universitas Widyatama yang bercikal bakal dari Sekolah Tinggi Ilmu Ekonomi Bandung (STIEB). Pada tahun 2008 Perpustakaan Universitas Widyatama menempati gedung sendiri dengan nama “Pustakaloka” yang memiliki luas bangunan 1.353,33 m2 dan berada di sekitar ruang perkuliahan gedung K, dengan alamat Jalan Cikutra No. 204 A Bandung 40125. URL: http:// perpus-takaan. widyatama.ac.id, telepon (022) 727 5855 Ext. 300,302,305,307.Struktur organisasi Perpustakaan Universitas Widyatama dapat dilihat pada gambar di bawah ini. Dalam struktur organisasi tersebut, Perpus-takaan Universitas Widyatama dikelom-pokkan ke dalam struktur administratif yang berada di bawah Rektor sebagai pimpinan universitas.

Analisis Orientasi Pasar Pada Pelaku Bisnis H.ASEP, H. ASEP JAMALUDIN,SE.,MM; Munziar, Fahri; Hodijah, Cucu; Delis Fathonah, Neneng; Yulianti, Sri
Jurnal Manajemen dan Bisnis Kreatif Vol 9 No 2 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v9i2.6252

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis orientasi pasar pada pelaku bisnis.Jenis penelitian ini adalah penelitian kualitatif, metode yang digunakan adalah survei kepada pelaku bisnis melalui wawancara dengan 22 informan penelitian yang akan dimintai informasi mengenai orientasi pasar. Berdasarkan 22 informan mengenai orientasi pasar rata-rata berfokus pada pelanggan dan produk, dimana kedua itu nantinya salung keterkaitian jika berfokus pada pelanggan artinya memperhatikan kebutuhan dan harapan pelanggan misalnya bisa berupa pelayanan yang diberikannya. Selain itu jika berfokus pada produk yang itu inovasi yang dilakukannya dalam mengikuti trend masa kini. Bisnis yang baik dimana pebisnis harus mengetahui pasar dan kebutuhan pasar, dimana bussines is the bussines. Penelitian ini diharapkan kedepannya dapat mampu memberikan informasi mengenai strategi pemasaran yang tepat dalam meraih pangsa pasar yang optimal melalui orientasi pasar yang digunakannya, sebagai bahan pertimbangan pelaku bisnis dalam melangkah.

Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.

Recruitment, Selection, and Motivation: Driving Employee Performance AKPAR NHI Bandung Solihah, Rika; Intan, Amalia Juliana Monika; Hodijah, Cucu
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.636

This study aimed to examine the influence of recruitment, selection, and motivation on employee performance at AKPAR NHI Bandung, a college of hospitality and tourism in Bandung, Indonesia. A sample of 62 respondents, consisting of 20 academic staff and 42 administrative staff, was selected to participate in the study. Data were collected using questionnaires distributed to the respondents. The findings revealed that both recruitment and selection had a significant positive impact on employee performance. Effective recruitment practices, such as attracting and selecting qualified candidates, were found to be crucial in driving employee performance. Similarly, aligning candidates' qualifications with job requirements through a well-designed selection process positively influenced employee performance. However, no significant relationship was found between motivation and employee performance. These results underscore the importance of implementing effective recruitment and selection strategies to enhance employee performance. Organizations should focus on attracting and selecting highly qualified individuals while ensuring a good fit between candidates and job requirements. Efforts should also be made to foster employee motivation through recognition, career development, and a supportive work environment. The study contributes to the understanding of human resource management practices and their impact on employee performance in the hospitality and tourism industry. The findings highlight the need for strategic human resource management approaches that optimize recruitment and selection processes and address employee motivation.

Revitalizing West Javanese Culture: Enhancing Batik Kasumedangan's Marketability on National and International Fronts Rachmawati, Mariana; Sutisna, Deden; Mariana F, R.Adjeng; Pawirosumarto, Suharno; Yuaningsih, Lilis; Hodijah, Cucu; Maria, Santi; Kurniadi, Wandi
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.5886

The Ministry of Industry continues to explore the potential of the batik industry, particularly in West Java, with the aim of enhancing competitiveness and the welfare of batik and weaving artisans. In West Java alone, there are 27 districts and cities actively producing batik with a variety of motifs, employing around 4,000 batik artisans. According to the Minister of Industry, Saleh Husin, West Java boasts a rich array of textile creations, including batik and weaving, influenced by its agrarian and industrial culture which fosters openness and dynamism among its people. This increasing innovation and preservation of West Javanese batik will contribute to its greater recognition. The batik from West Java is highly diverse, featuring bright and basic colors, with each motif and color carrying its own significance. Despite these attributes, in 2021, the performance of the Traditional Kasumedangan Batik SMEs in West Java was relatively low, failing to rank among the top ten textile exporters in Indonesia. The underperformance of these SMEs can be attributed to ineffective strategic management, which has been hindered by external environmental factors, inadequate company resources, and ineffective competitive strategies, ultimately resulting in very low business performance.

PENGUATAN MODERASI BERAGAMA DI SMA AL-MASTHURIYAH KABUPATEN SUKABUMI UNTUK MENCEGAH TUMBUHNYA RADIKALISME Rahayu, Hilda Sri; Farhan Hamdalah; Cucu Hodijah; Ajeng Intan Legi Novita Sarip; Amna, Amna
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1311

Religious radicalism has become a problem in various aspects, including the education sector. Islamic boarding schools, function as an important center of Islamic education and must actively contribute to fighting the problem of radicalism The purpose of this community service is to emphasize the importance of instilling the values of religious moderation to curb the rise of radicalism in the pesantren-based high school education environment. Providing information on religious moderation is essential to reduce intolerance, prevent conflict, and prevent extremism in religious practices. This study uses a qualitative methodology for data collection, using interview data collection in a case study approach. The findings show that many students in pesantren are not familiar with the concept of religious moderation, the pesantren community shows considerable enthusiasm for service activities oriented to religious moderation to prevent the growth of radicalism.

Decoding University Choices: Assessing the Impact of Customer Relationship Management on Decision-Making Effendi, Marwan; Bumandava Eka, Andi Primafira; Nazara, Desman Serius; Hodijah, Cucu; Yuwanda, Tonny
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.12

Business competition does not only occur in a company. Universities also compete with each other to get students. A strategy is needed to strengthen the attractiveness of institutions amidst increasingly tight competition. This study aims to identify factors that influence students' decisions in choosing universities in West Java, with an emphasis on the role of Integrated Marketing Communications, Customer Relationship Management, and Service Quality. The survey method was conducted online and offline on 561 respondents, with 243 respondents meeting the criteria. Data collection was conducted through a validated questionnaire. The results of path analysis showed a significant relationship between Integrated Marketing Communications and Customer Relationship Management with students' Choice Decisions. However, although Service Quality did not have a significant direct relationship with Choice Decision. This study also highlights the importance of maintaining high service standards to maintain student satisfaction. Moderating the effect of gender on the relationship between service quality, the choice decision implies that the university should harness a gender-related approach.

THE MARKETING EFFECTIVENESS IN START-UP BUSINESS: A SYSTEMATIC LITERATURE REVIEW FROM 1973-2023 Hodijah, Cucu; Hendrayani, Eka; Tarigan , Miska; Suprianto, Ghalib; Suryathi, Wayan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.13865

In today's rapidly evolving business environment, understanding dynamic marketing effectiveness is essential for startups. This study explores how flexible marketing strategies can adapt to technological advancements, shifting consumer behaviors, and global market changes. A systematic literature review of 740 scholarly articles identified 35 relevant studies. These articles address various facets of marketing effectiveness, including technology integration, strategic learning, social media use, and internationalization. The findings provide startups with practical guidance on enhancing marketing effectiveness by adopting innovative technologies and aligning with market trends. This study serves as a valuable resource for entrepreneurs and marketers, offering actionable insights into successful marketing strategies in a dynamic business landscape.

ANALYSIS OF THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMS ON CORPORATE IMAGE IN THE DIGITAL ERA Hodijah, Cucu; Kusnara, Hasti Pramesti; Albar, Fauzan Manafi; Gusyana, Dadang; Jaya, Umban Adi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15090

In the digital era, corporate image is impacted not only by the social and environmental effects of CSR programs but also by the public communication of these programs. As a result, corporate social responsibility, or CSR, has become a crucial component of company strategy around the globe. Information and communication technology advancements give businesses excellent chances to connect with a larger audience via a variety of digital channels. This emphasizes how crucial it is to assess how well CSR initiatives contribute to a company's favorable public image in the digital age. This study aims to determine the impact of CSR programs on corporate image, focusing on PT Amerta Indah Otsuka's CSR initiatives in Sukabumi. This study aims to analyze how PT Amerta Indah Otsuka's CSR programs affect corporate image, especially in terms of communication and public response in the digital era. The findings are expected to provide guidance for other companies in designing effective CSR strategies in an increasingly connected digital world. The literature review highlights that effective CSR management not only enhances corporate image but also contributes to competitive and financial advantages. Studies emphasize that CSR increases customer loyalty, strengthens brand identity, and improves financial performance. In addition, CSR initiatives also improve employee satisfaction and regulatory relations, support risk management, and sustainability efforts. The methodology used was an associative causal quantitative approach, by collecting data through a Google Form-based questionnaire distributed to 100 respondents aged 18-65 years in Sukabumi. Statistical analysis, specifically regression analysis using SPSS, confirmed a significant positive relationship between CSR and the dependent variable, indicating a substantial influence of CSR on corporate image.

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