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All Journal PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Adijaya Multidisiplin Jurnal Ekonomi dan Kewirausahaan West Science Management Studies and Business Journal International Journal of Business, Marketing, Economics & Leadership
Melinda Christanti Kwan
Politeknik Ubaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Use of TikTok Affiliate Marketing for e-Commerce and Online Business Melinda Christanti Kwan
Jurnal Adijaya Multidisplin Vol 1 No 01 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.424 KB)

Abstract

For a commission, affiliate marketers sell the goods and services of other businesses. By selling products online, you (the affiliate) have the chance to make money without having to deal with the difficulties of developing a product or establishing up shop in the traditional sense. Instead, product developers or retailers who have ready-to-use items launch an affiliate program where internet marketers urge their online readers, viewers, or contacts to purchase the products. Because each affiliate marketer has a distinct link, the product developers can identify who directs customers to their site to make purchases, and in exchange, they pay the affiliate marketers a portion of what these customers spend there. The purpose of this study is to learn more about and gain an understanding of how to use affiliate marketing as a fresh approach to promoting a company's worth and revenue. This affiliate marketing plan impact study combines descriptive qualitative research from the library with research done by gathering library data or looking at research items using a variety of library information (books, encyclopedias, scientific journals, or literature studies). The findings demonstrated that the respondents' use of marketing strategy led to an increase in sales over the previous period. This demonstrates how effective affiliate marketing methods can be for online entrepreneurs, especially for those who are growing their companies to the point of success. Sales growth for businesses is greatly aided by an affiliate marketing approach.
Pengaruh Kualitas Informasi, Kredibilitas Informasi dan E-Word Of Mouth Terhadap Minat Beli Konsumen Pada Produk Skincare Kwan, Melinda Christanti; Devica, Sadana
Jurnal Adijaya Multidisplin Vol 1 No 06 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Penelitian ini dilakukan dengan tujuan untuk menguji apakah kualitas informasi, kredibilitas produk dan e-WOM berpengaruh signifikan dan positif terhadap minat pembelian produk skincare. Berdasarkan hasil penelitian terdahulu menunjukkan bahwa kualitas informasi, kredibilitas produk dan e-WOM berpengaruh signifikan dan positif terhadap minat beli konsumen. Mengingat saat ini banyak penjual yang menerapkan strategi pemasaran menggunakan influencer untuk menarik minat beli konsumen. Faktor lain yang menjadi pertimbangan peneliti adalah perkembangan teknologi dan pesatnya perkembangan platform digital untuk mengakses informasi. Sebanyak 181 responden diteliti. Teknik pengambilan sampel menggunakan teknik purposive sampling dan data yang terkumpul diuji dengan metode struktural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa kualitas informasi dan e-WOM berpengaruh positif dan signifikan terhadap minat pembelian produk skincare. Sedangkan kredibilitas informasi tidak berpengaruh positif dan signifikan terhadap minat membeli produk skincare.
Dampak Kenaikan Tarif Pajak Pertambahan Nilai Pada Perilaku Konsumen di Indonesia Kwan, Melinda Christanti; Sarjono, Bayu
Jurnal Adijaya Multidisplin Vol 2 No 03 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Perpajakan adalah salah satu sumber uang yang diandalkan oleh pemerintah di seluruh dunia untuk mempertahankan operasi mereka dan mengelola perekonomian. Karena individu tidak memutuskan untuk membayar pajak, maka pada dasarnya pajak merupakan pungutan wajib atas pendapatan. Perilaku pembelian merupakan suatu proses psiko-ekonomi yang sangat rumit dimana setiap konsumen berupaya untuk memuaskan kebutuhan dan keinginan tertentu dengan melakukan pembelian barang yang diinginkannya. Informasi ini memungkinkan untuk mengantisipasi bagaimana konsumen akan merespons penyesuaian harga yang dilakukan pada masing-masing produk, yang membantu dalam mengidentifikasi harga yang kompetitif dan menguntungkan dalam hal memperoleh keunggulan kompetitif. Berdasarkan temuan studi kasus, tidak mengherankan jika konsumen memandang kenaikan tarif PPN sebagai elemen yang sangat merugikan yang akan menurunkan daya beli dan standar hidup mereka dengan menaikkan harga barang. Kenaikan tarif PPN berdampak signifikan terhadap pelanggan. Kita dapat menyimpulkan bahwa tanggapan penjual tidak proporsional dengan perubahan tarif PPN. Studi ini bertujuan untuk menyelidiki kelayakan menilai perubahan pola pembelian konsumen sebagai respons terhadap kenaikan tarif pajak pertambahan nilai dan penggunaan rumus elastisitas harga permintaan.
The Importance Of Distribution Channels To Increase Sales Of P&G Products In South Papua: Case Study Of Downy Fragrance Products At CV. Merauke Indah Pawit Triyadi; Melinda Christanti Kwan
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 4 (2024): November : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i4.250

Abstract

Distribution channels in a company play a very important role in ensuring that products or services produced by producers can reach final consumers efficiently and effectively. CV. Merauke Indah is one of the Sub Distributors located in Eastern Indonesia, namely in South Papua. The recommended alternative to overcome these obstacles is to increase accessibility to remote areas. Collaborate with local logistics service providers such as SIKI express expeditions. The efficiency in logistics management. Optimize delivery routes to determine the most efficient path based on road and weather conditions to be more efficient. Regular market surveys can also be carried out to understand consumer needs in various regions and adjust stock in the warehouse according to the survey results. Improving distribution channels is also an important part. CV. Merauke Indah is advised to use multimodal transportation that combines land, sea, and air routes to overcome infrastructure limitations. Building warehouses in strategic locations such as Boven Diguel Regency and Mappi Regency will also speed up distribution and reduce dependence on poor road conditions.
PELATIHAN DIGITALISASI MARKETING UNTUK PELAKU USAHA MIKRO (PENDAMPINGAN UMKM SURABAYA) Saleh, Rahmat; Kwan, Melinda Christanti
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 10 No 1 (2026): In Progres
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v10i1.782

Abstract

Packaging is key for a product to sell and add value. Therefore, MSMEs need to innovate, especially in packaging, such as changing the design, materials, and colors. The purpose of this activity is to enable lecturers and students to carry out one of the Tridharma of Higher Education, namely community service. It can provide facilities to the community on how to innovate in packaging. It is hoped that through this activity, participants, especially MSMEs, can apply innovation to their product packaging, so they can reach a wider market and compete globally. If the product packaging design is attractive, it will support the product to sell better. This can enable MSMEs to gain greater profits. The target of this community service activity is aimed at MSMEs in Surabaya to provide knowledge in innovating design on product packaging. In addition, in this service activity, MSMEs are also provided with knowledge and ways to conduct digital marketing to support their business activities.
Peranan Distribusi Untuk Meningkatkan Stok Produk P&G di Toko Wilayah Tuban Pujo Hartoyo; Melinda Christanti Kwan
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 03 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i03.3735

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan meningkatkan efektivitas strategi distribusi produk Procter & Gamble (P&G), khususnya produk pewangi Downy, di toko grosir wilayah Tuban melalui PT. Borwita Citra Prima. Latar belakang penelitian ini adalah adanya penurunan total penjualan yang signifikan sebesar 74% pada segmen toko grosir antara tahun 2023 dan 2024. Menggunakan pendekatan deskriptif kualitatif yang didukung data kuantitatif, penelitian ini mengidentifikasi hambatan utama seperti proses penjualan yang tidak standar, tampilan produk (display) yang kurang optimal, serta ketidakefektifan jadwal kunjungan tenaga penjual. Hasil penelitian mengusulkan beberapa langkah strategis, termasuk standardisasi alat bantu penjualan seperti katalog visual dan Persuasive Selling Format (PSF), penerapan Joint Business Plan (JBP) mini untuk toko utama, optimalisasi rute kunjungan melalui Sales Force Automation (SFA), serta perbaikan sistem logistik dan penataan produk di rak. Implementasi strategi-strategi ini terbukti mampu meningkatkan total bisnis pada tahun 2025 sebesar 325 juta atau sekitar 143% dibandingkan tahun sebelumnya, yang menunjukkan bahwa perbaikan pada saluran distribusi dan manajemen stok secara langsung berdampak positif pada pertumbuhan penjualan.
THE ROLE OF THE SELLING AND DISPLAY PROCESS TO INCREASE P&G PRODUCT SALES IN THE GUNUNG SARI MARKET, WEST LOMBOK Wawan Setyawan; Melinda Christanti Kwan
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 12 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/wkt3b756

Abstract

In the supply chain of a product to reach consumers, a significant role is needed from the distributor. Sales performance and achieving maximum distribution are the main goals that must continue to be achieved. However, the challenges of tight competition between competitors make achieving these goals not easy. The ability to strategize, execute, evaluate, and continuously innovate is one of the keys to the success of a distributor. The decline in sales that occurred in P&G products in Gunung Sari Market is part of a phenomenon that occurs in a supply chain that is run. The research conducted is an effort to increase sales again by using a qualitative descriptive method that prioritizes detailed descriptions based on empirical data collected from the field. By taking the object of research, namely the sale of P&G products in Gunung Sari Market, Lombok . Based on the results obtained, there is a very close relationship between the selling and display processes in increasing sales of P&G products at the Gunung Sari Market, West Lombok. The impact of the increase in sales that occurs can be used as a reference for carrying out the same pattern and implementing it in other areas within the company.
Co-Authors Devica, Sadana Pawit Triyadi Pujo Hartoyo Rahmat Saleh Wawan Setyawan