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All Journal Jurnal Adijaya Multidisiplin Jurnal Ekonomi dan Kewirausahaan West Science
Melinda Christanti Kwan
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Use of TikTok Affiliate Marketing for e-Commerce and Online Business Melinda Christanti Kwan
Jurnal Adijaya Multidisplin Vol 1 No 01 (2023): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.424 KB)

Abstract

For a commission, affiliate marketers sell the goods and services of other businesses. By selling products online, you (the affiliate) have the chance to make money without having to deal with the difficulties of developing a product or establishing up shop in the traditional sense. Instead, product developers or retailers who have ready-to-use items launch an affiliate program where internet marketers urge their online readers, viewers, or contacts to purchase the products. Because each affiliate marketer has a distinct link, the product developers can identify who directs customers to their site to make purchases, and in exchange, they pay the affiliate marketers a portion of what these customers spend there. The purpose of this study is to learn more about and gain an understanding of how to use affiliate marketing as a fresh approach to promoting a company's worth and revenue. This affiliate marketing plan impact study combines descriptive qualitative research from the library with research done by gathering library data or looking at research items using a variety of library information (books, encyclopedias, scientific journals, or literature studies). The findings demonstrated that the respondents' use of marketing strategy led to an increase in sales over the previous period. This demonstrates how effective affiliate marketing methods can be for online entrepreneurs, especially for those who are growing their companies to the point of success. Sales growth for businesses is greatly aided by an affiliate marketing approach.
Peranan Distribusi Untuk Meningkatkan Stok Produk P&G di Toko Wilayah Tuban Pujo Hartoyo; Melinda Christanti Kwan
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 03 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i03.3735

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan meningkatkan efektivitas strategi distribusi produk Procter & Gamble (P&G), khususnya produk pewangi Downy, di toko grosir wilayah Tuban melalui PT. Borwita Citra Prima. Latar belakang penelitian ini adalah adanya penurunan total penjualan yang signifikan sebesar 74% pada segmen toko grosir antara tahun 2023 dan 2024. Menggunakan pendekatan deskriptif kualitatif yang didukung data kuantitatif, penelitian ini mengidentifikasi hambatan utama seperti proses penjualan yang tidak standar, tampilan produk (display) yang kurang optimal, serta ketidakefektifan jadwal kunjungan tenaga penjual. Hasil penelitian mengusulkan beberapa langkah strategis, termasuk standardisasi alat bantu penjualan seperti katalog visual dan Persuasive Selling Format (PSF), penerapan Joint Business Plan (JBP) mini untuk toko utama, optimalisasi rute kunjungan melalui Sales Force Automation (SFA), serta perbaikan sistem logistik dan penataan produk di rak. Implementasi strategi-strategi ini terbukti mampu meningkatkan total bisnis pada tahun 2025 sebesar 325 juta atau sekitar 143% dibandingkan tahun sebelumnya, yang menunjukkan bahwa perbaikan pada saluran distribusi dan manajemen stok secara langsung berdampak positif pada pertumbuhan penjualan.
Co-Authors Pujo Hartoyo