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All Journal Diponegoro Journal of Management Algebra
Nida Fadhila, Nida
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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STUDI TENTANG SOCIAL MEDIA MARKETING dan BRAND AWARENESS,WORD OF MOUTH TERHADAP MINAT BELI PRODUK MOMMILK(Studi pada pengguna Instagram,mahasiswa Universitas Diponegoro) Fadhila, Nida; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.259 KB)

Abstract

The purpose of this research is to prove the influence of social media  marketing especially Instagram users towards the formation Word Of Mouth and Brand awareness,and also relationship between Brand awareness and word of mouth to create Intention to buy.non-probability sampling is used   for sample taking and data were collected from 120 respondent which were selected using criteria of judgment that should have  university students  uses social media instagram and knows account instagram @ mommilk _ semarang. This research using Structural Equation Model and the method of analysis the maximum likelihood with program amos 2.0The result found that social media marketing influence positively on brand awareness and word of mouth. social media marketing most influential against word of mouth ,and also both word of mouth brand awareness do influence positively to formation of intention to buy.
Penerapan Teknik Pembelajaran Berbasis Masalah dalam Layanan Klasik untuk Meningkatkan Rasa Percaya Diri Fadhila, Nida; Wastuti, Sri Ngayomi Yudha; Astuti, Sri
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 5 No 2 (2025): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v5i2.1267

Abstract

Self-confidence is an important aspect for humans. This study was conducted with the aim of examining the implementation of the Problem-Based Learning technique to enhance the self-confidence of Grade XI F-5 students at SMA Negeri 10 Medan. The research was carried out in class XI F-5, which consisted of 32 students. This study employed the Guidance and Counseling Action Research (PTBK) method, conducted over two cycles. The type of research used was qualitative descriptive analysis, describing both the process during and after the intervention. Based on evaluation data, the results showed that the implementation of Problem-Based Learning through classical services can improve self-confidence among students in class XI F-5. Self-confidence is a psychological condition in students that manifests as a belief in their own abilities to take action in order to achieve goals. In the learning process, self-confidence is crucial to be nurtured and enhanced so that students are able to make decisions for their future. This research was conducted to assess the level of students' self-confidence and to test the effectiveness of the Problem-Based Learning technique through classical services in enhancing students' confidence.
Co-Authors Harry Soesanto Sri Astuti Wastuti, Sri Ngayomi Yudha