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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi, Bisnis dan Manajemen
Betty Rahayu
Universitas Darul Ulum Jombang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role Of E-Commerce For MSMEs Betty Rahayu
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1310

Abstract

The purpose of this research is to determine the determinants of choice variables for MSME companies in Cimahi when it comes to using e-commerce. In this study, the Theory of Planned Behavior (TPB) is used as a theoretical framework to construct research hypotheses. The earliest stages of the research began with the collection of primary data in the form of questionnaire responses from Cimahi chips SMEs, with a total of 148 respondents filling out the questionnaire. The acquired data will next be processed using various linear regression methods. According to the findings of the study, Cimahi chip SMEs have a favorable attitude toward e-commerce adoption. They also include the influence of social norms as a factor to consider when adopting e-commerce. Perceived behavioral control influences e-commerce adoption as well. Based on the findings of the research, footwear MSMEs that have not used e-commerce should analyze the benefits of e-commerce for business, while MSMEs that have used e-commerce can assess the benefits and restrictions of utilizing e-commerce. The government can also help MSMEs adopt e-commerce by giving training, constructing suitable infrastructure, and establishing applicable legislation.
Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak Betty Rahayu; D. Yadi Heryadi; Yulia Novita; Dahlia Nopelina Siallagan; Syamsulbahri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1509

Abstract

This study aims to investigate how brand perception and the quality of an e-service impact customer satisfaction. This kind of research is quantitative. An online shopping sample was employed to gather the fundamental data for this investigation. The survey was distributed to 100 marketplace users in order to acquire data through unintentional sampling. The investigation's methodology is multiple regression analysis. According to the study's findings, customer satisfaction is significantly influenced by brand image, e-service quality, and brand image.
Peran Konten Interaktif dalam Membangun Keterlibatan Konsumen dan Memperkuat Kesetiaan Merek: Tinjauan pada Platform Media Sosial dan Situs Web Perusahaan Klemens Mere; Dewi Puspitasari; Muhammad Asir; Betty Rahayu; M. Imron Mas'ud
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9361

Abstract

Interactive content has become one of the primary strategies in building consumer engagement and strengthening brand loyalty in the current digital environment. This article aims to investigate the role of interactive content in this context with a focus on social media platforms and corporate websites. The literature review method is employed to analyze various studies and perspectives related to this topic. Findings indicate that interactive content has a significant positive impact on consumer engagement and brand loyalty. Through active interaction between brands and consumers, stronger relationships can be built, thereby enhancing consumer loyalty to the brand. The importance of presenting engaging, relevant, and easily accessible content is also highlighted in this literature. Amidst the rapid development of technology and consumer behavior dynamics, a profound understanding of the role of interactive content becomes increasingly important for marketing practitioners. Thus, this article provides valuable insights for practitioners and researchers in designing effective content strategies to strengthen brand-consumer relationships in the digital era. Keywords: Interactive Content, Consumer Engagement, Brand Loyalty
Analisis Peran People Analytics dalam Strategi Pengembangan SDM Asruni Azis; Betty Rahayu; Heriswanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8153

Abstract

People Analytics, yang juga dikenal sebagai HR Analytics atau Talent Analytics, merupakan proses sistematis dalam mengumpulkan, mengolah, dan menganalisis data karyawan untuk meningkatkan efektivitas kebijakan dan praktik SDM. Tujuan penelitian ini adalah untuk menganalisis peran people analytics dalam strategi pembangunan SDM. Penelitian ini menggunakan pendekatan tinjauan pustaka (literature review) sebagai metode utama untuk mengkaji peran People Analytics dalam strategi pengembangan sumber daya manusia (SDM). Metode ini dipilih karena memungkinkan peneliti untuk menggali, menganalisis, dan mensintesis berbagai hasil penelitian terdahulu serta publikasi ilmiah yang relevan dengan topik yang dikaji. People Analytics memiliki peran strategis yang signifikan dalam pengembangan sumber daya manusia (SDM) di era digital. People Analytics memungkinkan organisasi untuk beralih dari pendekatan tradisional yang berbasis intuisi menuju pengambilan keputusan berbasis data dalam mengelola SDM.
Co-Authors . Syamsulbahri Asruni Azis D. Yadi Heryadi Dahlia Nopelina Siallagan Dewi Puspita Sari Heriswanto Klemens Mere M. Imron Mas’ud Muhammad Asir Yulia Novita