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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat PONGGAWA : Journal of Fisheries Socio-Economic
Benny Audy Jaya Gosari
Universitas Hasanuddin
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGEMBANGAN PERAHU UNTUK WISATA PEMANCINGAN GUNA PENINGKATAN EKONOMI KELUARGA NELAYAN DI KURI PATENNE KABUPATEN MAROS Hamzah Tahang; Benny Audy Jaya Gosari; Arie Syahruni Cangara
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.2576

Abstract

Perkembangan wisata mancing sangat berkembang pesat seiring dengan meningkatnya permintaan terhadap kuantitas dan kualitas terhadap pelayanan jasa perahu wisata mancing. Kelompok nelayan Rinta sebagai kelompok menyambut baik peluang yang ada namun dalam perjalanannya masih memiliki beberapa permasalahan yang dihadapi kelompok nelayan ini. Seperti belum adanya fasilitas keselamatan, peralatan yang digunakan dalam wisata mancing sangat minim, desain perahu wisata tidak memperhatikan aspek kenyamanan, manajemen kelompok yang masih lemah, dan pemasaran jasa yang diterapkan masih bersifat konvensional. Tujuan dari pengabdian ini adalah menjadikan wisata pemancingan sebagai sumber pendapatan tambahan masyarakat Kuri Caddi dan strategi pengelolaan wisata agar wisatawan tertarik untuk berkunjung dan melakukan wisata pemancingan di Kuri Caddi. Hasil dari pengabdian kepada masyarakat di Kuri Caddi yaitu potensi wisata pemancingan di desa tersebut sangat besar yang sangat baik sebagai pendapatan tambahan nelayan di desa tersebut. Namun pengelolaan wisata pemancingan yang sudah ada selama ini masih sangat minim dan kurang menarik bagi wisatawan sehingga pengabdi menawarkan Solusi dengan melakukan sosialisasi terhadap standar keselamatan, kelengkapan peralatan utama dan pendukung dalam wisata mancing yang bisa dijadikan sebagai rujukan kepada kelompok nelayan penyedia jasa wisata; mendesain perahu wisata yang layak untuk perahu wisata mancing; melakukan workshop/pelatihan untuk penguatan kelembagaan berupa manajemen kelompok pada nelayan Rinta; pelatihan digital marketing dalam rangka penerapan iptek untuk meningkatkan daya tarik dan jumlah kelompok pemancing untuk menggunakan jasa perahu wisata nelayan
Digital Marketing to Increase Sales of Fishery Products for MSMEs in Biringkanaya District Muh Rifkhi Ramadhan; Sri Suro Adhawati; Amiluddin Amiluddin; Arie Syahruni Cangara; Sitti Fakhriyyah; Sutinah Made; Aris Baso; Benny Audy Jaya Gosari
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 6, NOMOR 1, MAY 2026
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v6i1.49923

Abstract

Digital marketing has proven to be an effective solution for boosting sales of fishery products by MSMEs in Biringkanaya District, Makassar City. This study aims to analyze the implementation of digital marketing strategies by MSMEs, measure their impact on sales growth, and identify the factors influencing their implementation. This study employs a quantitative descriptive method, involving 11 MSMEs operators with data collected through questionnaires, in-depth interviews, and observations. Data analysis utilized multiple linear regression to test the significance of digital marketing’s role. The results indicate that 82% of MSMEs have adopted digital marketing, with some businesses experiencing a significant revenue increase of up to 860%. However, challenges such as a lack of technical training and internet infrastructure remain barriers. The results of the partial T-test indicate that sales effectiveness (X2) and marketing techniques (X4) have a significant impact on digital marketing, while the other four variables do not. This confirms that the success of digital marketing is more influenced by marketing strategies than by the educational background or age of the business owners. These findings highlight the importance of ongoing training, mentoring, and infrastructure improvements to support the digital transformation of MSMEs. This study makes a strategic contribution to supporting the development of digital marketing to enhance the competitiveness of MSMEs in the fisheries sector.
Profit Sharing System for Fishermen Using Bubu Fishing Gear on Barrang Lompo Island, Sangkarrang District, Makassar City Lisa Merselindah; Sri Suro Adhawati; Aris Baso; Sutinah Made; Benny Audy Jaya Gosari
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 2, NOVEMBER 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i2.48323

Abstract

Most residents of Barrang Lompo Island work as traditional fishermen who rely on fish capture activities using bubu traps. The working relationship between gear owners (punggawa) and field workers (sawi) follows a hereditary profit-sharing system that lacks standardized regulations. This study aims to analyze the income and profit-sharing system of bubu trap fishermen. A descriptive quantitative and qualitative method was applied, with data collected through observation, interviews, and questionnaires. The sample consisted of 23 fishing units selected through a census method. The results showed that fishermen’s income varied by season, with the highest income during peak season at IDR 49,790,841 and the lowest during the off-season at IDR 24,858,667 per month. The applied profit-sharing system allocates 40% of the earnings to the punggawa and 60% to the sawi. However, the current system remains verbal and has not yet guaranteed optimal welfare for the labor fishermen. Therefore, regulations and supervision are necessary to ensure a fairer and more sustainable system.
Co-Authors Amiluddin Amiluddin Arie Syahruni Cangara Aris Baso Hamzah Tahang Lisa Merselindah Muh Rifkhi Ramadhan Sitti Fakhriyyah Sri Suro Adhawati Sutinah Made