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All Journal Jurnal Informasi dan Teknologi Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi
Peridawaty
Universitas Palangka Raya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MOTIVASI INSTRINSIK, MOTIVASI EKSTRINSIK DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KANTOR POS PALANGKARAYA Tania Desfira Putri Rosyana; Rita Yuanita Toendan; Peridawaty
JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi Vol. 1 No. 2 (2021): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.138 KB) | DOI: 10.52300/jemba.v1i2.2989

Abstract

The Influence of Instrinsic Motivation, Extrinsic Motivation and Work Environment on Employee Performance of Palangka Raya Post Office. This study aims to determine the effect of Instrinsic Motivation, Extrinsic Motivation and the Work Environment on Employee Performance of the Palangka Raya Post Office. The research method used an explanatory approach with survey techniques, the number of samples in this study were 45 respondents, the sampling technique used the Census technique. Data collection methods used interview techniques, observation, questionnaires, and documentation studies, while the data analysis techniques used in this study were using descriptive analysis techniques and multiple linear analysis techniques.The results showed that Instrinsic Motivation, Extrinsic Motivation and Work Environment had a significant effect on Employee Performance Performance at Palangka Raya Post Office. And the results of the descriptive analysis state that the respondents agree with the indicators proposed
The Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets di Sendys Swalayan Kota Palangka Raya Rita Yuanita Toendan; Hansly Tunjang; Peridawaty; Ina Karuehni
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.642

Abstract

This study investigates the impact of digital marketing strategies social media marketing, content marketing, and influencer marketing on consumer behavior in emerging markets, with a focus on Sendys Swalayan in Palangka Raya City, Indonesia. As digital technology increasingly reshapes consumer engagement, businesses in developing regions must understand how strategic online efforts influence customer purchase decisions. Employing a quantitative approach, this study collected data from 44 respondents using structured Likert-scale questionnaires. The data were analyzed using SPSS software, including validity and reliability tests, Pearson correlation, and multiple linear regression. The findings show that all three digital marketing strategies significantly influence consumer purchase decisions, with content marketing having the strongest effect (β = 0.351, p < 0.01), followed by social media marketing (β = 0.284, p < 0.01), and influencer marketing (β = 0.194, p < 0.05). These results indicate that content relevancy and perceived value are key factors that drive consumer interest and action. The study also highlights the importance of authenticity and social interaction in digital spaces, confirming the relevance of theories such as the Elaboration Likelihood Model (ELM) and Source Credibility Theory. This research contributes to the limited literature on localized digital marketing in mid-sized Indonesian cities and offers practical recommendations for retailers aiming to optimize consumer engagement. The study suggests that businesses should prioritize informative, engaging content while leveraging social media and micro-influencer collaborations that align with local cultural values. These strategies are essential for enhancing brand awareness, building trust, and influencing consumer decision-making in the digital era.Keywords: Digital Marketing, Social Media, Content Marketing, Influencer, Consumer Behavior, Purchase Decision, Emerging Markets.
Co-Authors Hansly Tunjang Ina Karuehni Rita Yuanita Toendan Rita Yuanita Toendan Tania Desfira Putri Rosyana