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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Syafira Widya Uni Putri
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis SWOT Strategi Pemasaran dalam Meningkatkan Layanan Pembayaran pada PT. Pos Indonesia (Persero) Surabaya Selatan 60300 Syafira Widya Uni Putri; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1449

Abstract

Marketing is an activity carried out by companies to improve their business. In today's increasingly competitive business world, every company that wants to survive in its competition needs to pay attention and organize its marketing strategy properly. This SWOT analysis of marketing strategies aims to understand and analyze what strategies are suitable for PT Pos Indonesia to market the payment services available at PT Pos Indonesia. Marketing can be done by offering these services using the mouth by mouth or upselling method. In this study using qualitative methods, the technique of collecting data through interviews. In analyzing the results obtained, namely seeking price and quality of service in order to improve and establish good relations with customers. Increase innovation in marketing and other services that can attract public interest. Improve, analyze what consumers need in life and develop service marketing activities and take advantage of digitalization to compete with other competitors.
Implementasi Penggunaan Autonomous Mobile Robot dalam Mendukung Efektivitas Distribusi Logistik: Studi Pada Kantor Sentral Pengolahan Pos Surabaya Syafira Widya Uni Putri; Nurhadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7902

Abstract

The development of technology in the industrial revolution 4.0 era has brought about major changes in the logistics distribution system. Technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and robotic automation have become an important part in improving the efficiency, speed, and accuracy of goods distribution. One implementation that is often used by logistics companies is autonomous mobile robot (AMR). This research was conducted to examine the implementation of AMR use in the logistics sorting process, identify the driving and inhibiting factors, and assess the effectiveness of logistics distribution on operational efficiency, customer satisfaction, and HR efficiency at the Surabaya Postal Processing Center (SPP) Office, which is the logistics sorting branch office of PT Pos Indonesia. By using descriptive qualitative methods, data collection techniques through in-depth interviews, field observations, and operational documentation The results show that the use of robotic technology is able to provide time and cost efficiency, but also poses challenges such as limited human resource adaptation, and the need for high initial investment is an obstacle to the application of robotics. Therefore, the application of this technology needs to be balanced with an inclusive change management strategy in order to have a sustainable positive impact on the company.
Co-Authors Acep Samsudin Arifania Pratiwi Faizah Radinka Hidayat, Rusdi Innatus Solehah Krisna Rahmadani Pratama NURHADI Rusdi Hidayat Nugroho Wildan Izzan Azmi