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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) IIJSE
Gugat, Rudi Max Damara
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Humanities Economics, Econometrics & Finance Education Mathematics Other

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Strategi Pemasaran Garuda Indonesia Tanjungpinang dalam Menghadapi Epidemi Virus Covid-19 Ozali, Imam; Sarbanon, Euis; Gugat, Rudi Max Damara
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.794 KB) | DOI: 10.54371/jiip.v6i1.1497

Abstract

PT. Garuda Indonesia atau dikenal sebagai Garuda Indonesia adalah Maskapai Penerbangan negara Republik Indonesia, yang memiliki kantor pusat di Bandar udara Internasional Soekarno–Hatta. Garuda Indonesia telah bergabung dengan Aliansi SkyTeam pada tanggal 5 Maret 2014 di Bali, Dalam rangka mempersiapkan kehadirannya di kancah Internasional. Garuda Indonesia mengoperasikan penerbangan berjadwal ke sejumlah destinasi meliputi Benua Asia, Eropa, dan Australia dari Jakarta, serta kota fokus, maupun kota lain untuk penerbangan Haji. Adapun permasalahan dalam penilitian ini adalah Covid-19 sangat berdampak terhadap bisnis secara global, tidak terlepas juga dunia penerbangan sangat terpukul dengan adanya covid-19, termasuk maskapai penerbangan Garuda Indonesia kantor perwakilan Tanjungpinang. Dalam memecahkan masalah ini selanjutnya penulis menggunakan metode Analisis SWOT (Strength-Weakness-Opportunity-Threat), matriks EFE (External Factor Evaluation) dan matriks IFE (Internal Factor Evaluation), untuk mengetahui secara internal kekuatan Garuda Indonesia kantor perwakilan Tanjungpinang, dan secara eksternal untuk mengetahui peluang yang potensial, sebagai dasar untuk menyusun Marketing Strategi Garuda Indonesia Tanjungpinang dalam menghadapi epidemi virus covid-19.
Understanding Customer Perception of Airline Service Quality and Brand Image: A Pathway to Loyalty and Repurchase Intentions Banjarnahor, Astri Rumondang; Simarmata, Juliater; Gugat, Rudi Max Damara; Prakoso, Otto Sugiharto; Yosafat, Andre
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5971

Abstract

This study investigates how customer perceptions of service quality and airline brand image affect customer loyalty and intentions to repurchase. By employing a systematic literature review (SLR) method in line with the PRISMA protocol, the research examines 50 articles indexed in Scopus that pertain to customer perceptions in the airline sector. The results indicate that favorable perceptions of service quality significantly impact brand image, thereby promoting customer loyalty and repurchase intentions. Mediating factors such as "brand love," "passenger loyalty," and "positive word of mouth" are essential in reinforcing these connections. Additionally, the study presents a conceptual framework for airlines to develop more effective strategies aimed at improving customer loyalty. This research not only addresses theoretical gaps but also provides practical insights for enhancing airline service strategies that yield long-term benefits for customer loyalty.
Co-Authors Banjarnahor, Astri Rumondang Juliater Simamarta Ozali, Imam Prakoso, Otto Sugiharto Sarbanon, Euis Yosafat, Andre