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All Journal Adi Widya : Jurnal Pengabdian Masyarakat AKMENIKA Seandanan: Jurnal Pengabdian pada Masyarakat
Doni Hermansyah
Universitas Aisyiyah Surakarta
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Perencanaan Keuangan Syariah Sebagai Strategi Pengelolaan Keuangan Untuk Generasi Z Nurul Aisah; Doni Hermansyah; Bawono Ismawar
Adi Widya : Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2023): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v7i1.8726

Abstract

This Community Service aims to increase knowledge and skills in planning, compiling and managing Islamic finance for students of MAN 2 Karanganyar. The students of MAN 2 Karangayar are Generation Z who play a role in this nation. The problem faced by partners is the first, limited knowledge of sharia-based financial planning. Second, the lack of skills and ability to prepare budgets for sharia-based financial management. The solutions to these problems include: first, training to increase knowledge about sharia financial planning. Second, training in preparing an ideal budget. It is hoped that with this solution, MAN 2 Karanganyar students will be able to plan and budget for Islamic financial management so that they do not have a lifestyle with the desire to follow a trend that is currently rife or developing which can lead to hedonism and other detrimental traits. The output of this activity is increasing knowledge and increasing skills in preparing personal budgets for sharia financial management by partners.
Pelatihan Kewirausahan melalui Strategi Marketing Mix di Desa Kedawung Sragen Ilham Karin Rizkiawan; Fahman Hadi Fahman; Doni Hermansyah
Seandanan: Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 1 (2023): Seandanan: Jurnal Pengabdian pada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/seandanan.v3i1.56

Abstract

Pada pengabdian ini saya akan mengedukasi tentang strategi marketing mix yang tidak hanya membahas harga tetapi juga  strategi ini merupakan perpaduan dari faktor-faktor penting yang ada di dalam pasar itu sendiri.  Maka dari itu perlu faktor faktor marketing mix dalam memasarkan sudah berkembang terbagi menjadi product (produk), price (harga), promotion (promosi), place (tempat), people (orang),process (proses),dan physical evidence (fasilitas fisik). Ketujuh faktor ini wajib diperhatikan dalam menyusun strategi pemasaran. Untuk itulah rangakaian program pengabdian kepada masyarakat ini dilakukan untuk mengedukasi  UMKM di Desa Kedawung,Sragen dalam melakukan penjualan dengan strategi marketing mix. Mitra dalam kegiatan ini adalah anggota UMKM Desa Kedawung, Sragen. Anggota pelatihan sejumlah 30 orang dan pengelola usaha juga relatif masih muda berumur 23-35 tahun. Usaha yang dijalankan rata-rata bergerak dibidang kuliner dan fashion. Umur usaha rata-rata antara 8 bulan - 2 tahun
Pengaruh Penggunaan Foodstagram Endorsement Terhadap Buying Interest Pada Followers Instagram Kuliner Solo Ilham Karin Rizkiawan; Aulia Uswatun; Latifah Putranti; Doni Hermansyah
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 20 No. 2 (2023): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v20i2.5334

Abstract

Instagram is widely used by social media users. The level of trust of Instagram followers especially in the culinary sector is very dependent on recommendations from the accounts they followed, so many business people endorse Instagram accounts that have many followers to promote their culinary businesses. This study aims to determine the effect of the dimensions of visibility, credibility, attractiveness,and strength on the buying interest of followers of culinary Instagram accounts in the city of Solo.This research includes quantitative research with a survey approach. The sample in this study was 150 culinary followers in the city of Solo and the sampling technique used was the purposeful Sampling method. The technique for analyzing data in research used reliability testing, validity testing, and multiple linear regression. The results of the study showed that the visibility variable had no significant positive effect on buying interest, while the variables of credibility,attractiveness,strength have a significant positive effect on buying interest.The suggestion in this research is that the culinary foodstagram account admin needs to pay attention to credibility when providing honest and appropriate reviews so that potential consumers do not feel disappointed if what is displayed in the content does not match what is reviewed
Co-Authors Aulia Uswatun Bawono Ismawar Fahman Hadi Fahman Ilham Karin Rizkiawan Nurul Aisah Putranti, Latifah