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All Journal Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat
Della Fitria
Universitas Muhammadiyah Jakarta
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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How an Organization Should Implement Risk Communication in Response to Cyber Attack in Indonesia Syifa Astasia Utari; Velda Ardia; Jamiati Jamiati; Della Fitria
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

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Abstract

The escalation of internet use in Indonesia is directly proportional to the increase in the vulnerability of cyber attacks that have the potential to create a crisis. When an attack occurs, proper handling is required, not only in terms of technical aspects related to cyber operational systems, but also in aspects related to reputation and public trust. Public Relations plays an important role in carrying out the communication function when a crisis due to cyber attacks occurs, to maintain good relations and maintain public trust in affected organizations. This study seeks to provide recommendations on how public relations practitioners provide communication responses when crises due to cyber attacks occur. Using a literature-based explorative research method. Research shows that public relations practice is an important thing to do, especially in carrying out the communication function. Public relations must be responsive and have high awareness in carrying out early detection of potential crises due to cyberattacks, designing response plans, and conducting transparent, credible and accountable communications in order to maintain public trust and organizational reputation.
PENINGKATAN DIGITAL SKILL PELAKU UMKM DI WILAYAH CIPUTAT TIMUR Syifa Astasia Utari; Luqman Hakim; Jamiati Jamiati; Fitria Rosmi; Della Fitria
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Situasi Pandemi menuntut pelaku UMKM untuk menyusun strategi kreatif dan inovatif agar mampu bertahan dan beradaptasi dengan berbagai perubahan. Terutama perubahan perilaku dan pola konsumsi masyarakat terhadap informasi, yang telah bertransformasi ke dalam bentuk digital, khususnya informasi terkait produk tertentu. Ironisnya, banyak UMKM yang terpaksa gulung tikar akibat terdisrupsi oleh kehadiran platform digital, dan minimnya digital skill atau kemampuan penggunaan media digital. Pengabdian Masyarakat ini bertujuan untuk membantu pelaku UMKM agar mampu beradaptasi menghadapi situasi pasca pandemi, dengan memanfaatkan media digital sebagai sarana pemasaran digital, sekaligus media komunikasi dengan calon konsumen secara massive di ruang digital. Bentuk pengabdian ini berupa pelatihan bagi kelompok UMKM di wilayah Ciputat Timur, Tangerang Selatan yang diikuti oleh sekitar 30 pelaku UMKM. Materi yang disampaikan mulai dari dasar-dasar digita skill (kemampuan penggunaan data dan media digital), contoh pemasaran digital, kampanye produk di sosial media instagram, hingga praktik foto produk sebagai penunjang visualisasi produk agar menarik minat konsumen. Sehingga diharapkan para pelaku UMKM dapat menjalankan bisnisnya secara kreatif, adaptif, dan berkelanjutan.
Co-Authors Fitria Rosmi KN, Jamiati Luqman Hakim Syifa Astasia Utari Velda Ardia