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PRINSIP & CONTOH APLIKASI ONLINE ADVERTISING PROGRAM Susi Hartanto
Jurnal Imagine Vol 2 No 2 (2022): Jurnal Imagine Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v2i2.449

Abstract

Sebagai salah satu platform khusus fesyen terbesar di indonesia, tentunya banyak merek dan produk yang dijual dalam Zalora. Artikel ini menggunakan metode analisis deskriptif kualitatif yang disusun dari data internal Zalora 2020-2022, berikut studi pribadi atas laman Zalora versi aplikasi, desktop, maupun mobile web. Artikel ini bertujuan memberikan pemahaman jenis, letak, dan budget yang diperlukan untuk memanfaatkan berbagai tipe online advertising yang bisa digunakan untuk meningkatkan awareness dan penjualan.
KAJIAN DESAIN SECTIONAL SOFA DENGAN KONSEP MULTIFUNGSI, STUDI KASUS PT TIGA ELORA NUSANTARA Hartanto, Susi; Budiman, Meidyna
Ide dan Dialog Desain Indonesia (Idealog) Vol 2 No 3 (2017): Jurnal Idealog vol 2 nomor 3
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/idealog.v2i3.1232

Abstract

Kemajuan dalam era globalisasi membuat banyak perubahan yang bergerak dengan dinamis yang terjadi pada kehidupan manusia sekarang. Hunian pun dibuat serba compact atau padat, karena ruang yang tersedia terbatas, maka dibutuhkannya produk mebel yang lebih compact dengan menyajikan sebuah produk multifungsi. Hal ini selaras dengan PT Tiga Elora Nusantara (Fabelio.com), sebuah perusahaan start-up e-commerce business yang bergerak dalam dunia furnitur yang memiliki misi dimana setiap produk yang dihasilkan oleh perusahaan merupakan sebuah desain yang dapat memberikan solusi kepada masyarakat. Pengumpulan data dilakukan dengan observasi beberapa hunian daerah Jakarta Selatan dan Tangerang Selatan sebagai area sales terbaik, wawancara kepada marketing dan customer service Fabelio.com, membagikan kuesioner dan mendapat 100 responden dewasa muda, kemudian seluruh data tersebut dianalisa untuk mendapatkan pokok permasalahan dan alternatif pemecahan masalah. Dari hasil analisa, maka didapati hasil dari perancangan ini merupakan sebuah satu set sectional sofa yang memiliki fitur fungsi tempat gelas atau remote control, tempat penyimpanan untuk buku atau barang lainnya, dan bisa diaplikasikan dalam berbagai layout ruangan sesuai target pasar Fabelio.
PERANCANGAN & PRODUKSI SHORT COURSE MEBEL MELALUI KOKREASI BERSAMA PENGRAJIN MEBEL INDUSTRI Hartanto, Susi
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 6, Nomor 1, Januari 2025
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/xc8znd07

Abstract

The furniture manufacturing industry affected by the pandemic has stopped working or reduced the working days / hours of craftsmen, so that the income of craftsmen is lost or reduced. During online lectures, students have problems understanding the practical learning of furniture production. This community service program provides solutions to the 2 problems above by channeling the skills of furniture craftsmen into short courses, which can later be accessed by students or high school students. There are 3 parties working here: UPH, furniture craftsmen, and industrial partners. UPH as the organizer of community service program, furniture craftsmen as subjects of community service program, and industrial partners as sponsors of equipment and venue loans. Through this first period of community service program, the UPH team aims to: 1) help furniture craftsmen affected by the pandemic earn additional income by channeling their skills through short courses; 2) provide learning materials for students about the practice of making various kinds of furniture that are comprehensive directly from expert craftsmen; 3) produce short courses that can be sold as non-academic revenue for study programs, or as after school activities for high school activities that are useful for promotional activities. This period is the first period of the community scheme which is prepared for 5 years, as a form of study program support for the university's initiative to run blended learning full curriculum integration and talent development. The result is a set of instructional videos on the making of a scaled dining chair, ready to be uploaded as material for a short course.
KREASI KERAMIK HANDBUILT DENGAN INSPIRASI DARI ADAT PERNIKAHAN SUNDA: DESIGN OF HANDBUILT CERAMIC PRODUCTS INSPIRED BY SUNDANESE WEDDING CEREMONY Susi Hartanto; Gaby Inetta; Geoffrey Tjakra
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.20056

Abstract

Design of Handbuilt Ceramic Products Inspired by Sundanese Wedding Ceremony The Sundanese ethnic group, originating from West Java, possesses a rich culture with symbols and ideas that remain relevant into the modern era. The cultural symbolism serves as inspiration for creating household ceramic products using handbuilt techniques. The research process involves steps such as literature review, qualitative research, data analysis, and design development. The final products include flower vases, pitchers, and candle holders adorned with the theme of "bunga tujuh rupa" to represent symbols, hopes, and meanings in Sundanese weddings. These products not only serve as decorations but also act as reminders of the cultural significance of Sundanese weddings, allowing for celebration and honoring of the event. The importance of meaning in design is emphasized, ensuring that each component carries sentimental value and represents hopes and prayers. The conclusion underscores the satisfaction of looking back at special moments through beautiful memories, reminding us of the intrinsic value of meaningful products.
PENELITIAN DESAIN MEBEL BERBASIS PANGKALAN DATA DENGAN METODE DIVERGEN KONVERGEN ITERATIF SEBAGAI STRATEGI R&D & MANUFAKTUR PERUSAHAAN (STUDI KASUS: CORPORATE SPECIALISTS, MALAYSIA & HOMELEGANCE, USA) Hartanto, Susi
Jurnal Dimensi Seni Rupa dan Desain Vol. 19 No. 1 (2022): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v19i1.9102

Abstract

Furniture design for mass production & export orientation is complex innature, tend to have a lot of revisions, thus require a lot investment in fund,time, and effort. There are 2 research issue: 1) Mistakes in design proposalsoften occurred (size, construction, style, finishing, price), can not match withfactory production capacity, or buyer’s market target. In this case, factoriesare suppliers of research partner 1 (CS), and buyer is research partner 2(Homelegance). Second issue: 2) Designer’s idea often surrounds in designaesthetic alone, disregard the A-Z aspect in supply & demand chain of amass-produced furniture (production, marketing, packing, shipping, etc).This research uses qualitative research model with many case studies, andapplies 3 methods: 1) divergent convergent iterative design method; 2) 2D &3D database from CS; 3) considering US market response fromHomelegance. This research aims to: 1) providing ways and recommendationfor stakeholder to reduce revisions (time & cost saving), 2) producingdesigns with export oriented quality, 3) providing design insights foracademics about furniture design from early to final phase. Research output(furniture samples) are stored in multiple supplier’s warehouse.
Finishing sebagai Aspek Penting dalam Portfolio Produk Mebel Perusahaan Susi Hartanto
Jurnal Desain Vol 7, No 2 (2020): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.563 KB) | DOI: 10.30998/jd.v7i2.5255

Abstract

Bagi kebanyakan orang, finishing tetap menjadi salah satu poin terpenting dalam memilih mebel karena itulah yang pertama kali terlihat. Faktor seperti tren mebel ke arah kasual, terbatasnya sumber kayu solid yang murah, meningkatnya tren terhadap produk berkelanjutan, apresiasi pasar US terhadap kayu, tren menyewa rumah, harga dan preferensi pasar milenial dalam memilih mebel, permintaan pasar yang stabil untuk produk mebel sepanjang masa, kemajuan teknologi finishing, majunya ritel mebel online, dan perang dagang US-China, semua mempengaruhi peran finishing sebagai faktor penting dalam desain mebel. Artikel ini bertujuan memberikan informasi fondasi akan peran penting finishing bagi produsen mebel kelas murah-menengah dengan target pasar US.