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All Journal PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Idealog: Ide dan Dialog Desain Indonesia Jurnal Rupa Jurnal Desain Jurnal Da Moda Jurnal PkM (Pengabdian kepada Masyarakat) Prosiding Konferensi Nasional PKM-CSR JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jurnal Dimensi Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Lantera Widya Imagine

Susi Hartanto, Susi

Unknown Affiliation

Author-ID : 598430

Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Nursing Public Health Social Sciences

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PERANCANGAN MEBEL DENGAN INTEGRASI PERMAINAN MONTESSORI ANAK USIA 3-6 TAHUN Susi Hartanto; Yohana Yohana
Jurnal Dimensi Seni Rupa dan Desain Vol. 17 No. 1 (2020)
Publisher : Universitas Trisakti

Abstract Montessori has become one of early learning methods chosen by Indonesian parentsat this moment, formally through education institution, or informally through selflearning at home (Bigceglia, 2014; Woo, 2014); both dedicated for normal and special needs kids (Cipta, et al,, 2019). Montessori education needs Montessori aparatus(specially designed Montessori tools to support sensorial learning) which is relativelyexpensive. Early learning education is normally done within 2-3 hours at school, thusthese toddlers spend most of their time at home. Thus it is clear there is need for parents to stimulate them in the right way, one of the way is by providing Montessoriaparatus or other more affordable sensorial toys. Using multiple methods of data gathering (primary & secondary), toy redesign, design iteration, user product trial andreview; the result of this research is 12 new Montessori toys integrated in coffee table,which add values in terms of multifunction, price, quality, and still apply Montessoriconcept. Abstrak Montessori menjadi salah satu metode pendidikan usia dasar yang dipilihorang tua Indonesia saat ini, baik secara formal melalui institusi pendidikanresmi, maupun secara informal melalui pembelajaran otodidak di rumah(Bisceglia, 2014; Woo, 2014); baik diperuntukkan untuk anak normal maupununtuk anak berkebutuhan khusus (Cipta, et al., 2019). Pendidikan Montessori sarat dengan aparatus Montessori yang relatif mahal (alat bermain khasMontessori yang dirancang sedemikian rupa untuk mendukung pembelajaran sensori). Dengan durasi PAUD kurikulum apapun yang hanya 2-3 jam disekolah, anak usia dini biasanya lebih banyak menghabiskan waktu di rumah,sehingga jelas ada kebutuhan orang tua untuk memberikan stimulasi yangtepat untuk tumbuh kembang anak, dan salah satunya adalah dengan aparatus Montessori atau mainan sensori lainnya yang lebih terjangkau. Denganberbagai metode pengumpulan data primer dan sekunder, redesain mainan,proses iterasi desain, uji coba produk ke pengguna; dirancang 12 produkmainan Montessori baru yang terintegrasi dengan meja kopi ruang tamu,yang memiliki nilai tambah dari sisi multifungsi, harga, kualitas, dan tetapmengindahkan konsep Montessori.

PENELITIAN DESAIN MEBEL BERBASIS PANGKALAN DATA DENGAN METODE DIVERGEN KONVERGEN ITERATIF SEBAGAI STRATEGI R&D & MANUFAKTUR PERUSAHAAN (STUDI KASUS: CORPORATE SPECIALISTS, MALAYSIA & HOMELEGANCE, USA) Susi Hartanto
Jurnal Dimensi Seni Rupa dan Desain Vol. 19 No. 1 (2022)
Publisher : Universitas Trisakti

Furniture design for mass production & export orientation is complex innature, tend to have a lot of revisions, thus require a lot investment in fund,time, and effort. There are 2 research issue: 1) Mistakes in design proposalsoften occurred (size, construction, style, finishing, price), can not match withfactory production capacity, or buyer’s market target. In this case, factoriesare suppliers of research partner 1 (CS), and buyer is research partner 2(Homelegance). Second issue: 2) Designer’s idea often surrounds in designaesthetic alone, disregard the A-Z aspect in supply & demand chain of amass-produced furniture (production, marketing, packing, shipping, etc).This research uses qualitative research model with many case studies, andapplies 3 methods: 1) divergent convergent iterative design method; 2) 2D &3D database from CS; 3) considering US market response fromHomelegance. This research aims to: 1) providing ways and recommendationfor stakeholder to reduce revisions (time & cost saving), 2) producingdesigns with export oriented quality, 3) providing design insights foracademics about furniture design from early to final phase. Research output(furniture samples) are stored in multiple supplier’s warehouse.

BERALIH DARI MEBEL KAYU SOLID KE MEBEL BERBASIS ROTARY VENEER (BENTWOOD) Susi Hartanto
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 5 No. 1 (2022): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

AbstractWith spindleless rotary peeling technology, small diameter wood (such as rubber wood, acacia, or coconut) became possible to be processed into rotary veneers, compared to previous technologies that only allowed for large diameter wood, which is now increasingly rare. The purpose of this article is to provide insight, especially for furniture designers to utilize raw materials that are more environmentally friendly and efficient, but still have the beauty of wood. This article was compiled using a descriptive analysis method, direct study through the manufacture of various wooden furniture made from solid wood on a mass production scale and prototype-scale veneer (bentwood) furniture, surveys to factories that produce solid wood furniture, and surveys to factories that produce rotary veneers and bentwood. Rotary veneers converted to bentwood furniture is a more environmentally friendly, sustainable, efficient option in the use of materials, parts, and hardware.Keywords: rotary veneer, bentwood, furniture AbstrakDengan teknologi rotary peeling spindleless, kayu berdiameter kecil (seperti kayu karet, akasia, dan kelapa) menjadi mungkin untuk diproses menjadi rotary veneer, dibandingkan teknologi sebelumnya yang hanya memungkinkan untuk kayu berdiameter besar, yang saat ini sudah semakin langka. Tujuan dari artikel ini adalah memberikan wawasan, terutama bagi desainer mebel untuk lebih memanfaatkan bahan baku yang lebih ramah lingkungan dan efisien, namun tetap memiliki keindahan kayu. Artikel ini disusun dengan metode analisis deskriptif, studi langsung melalui pembuatan berbagai mebel kayu berbahan kayu solid skala produksi masal dan mebel berbahan veneer (bentwood) skala prototipe, survei ke pabrik yang memproduksi mebel kayu solid, dan survei di pabrik yang memproduksi rotary veneer dan bentwood. Rotary veneer yang dikonversi menjadi mebel bentwood adalah pilihan yang lebih ramah lingkungan, berkelanjutan, efisien dalam penggunaan material, part, dan hardware. Kata kunci: rotary veneer, bentwood, mebel

PEMBARUAN UI/UX ZALORA UNTUK PENINGKATAN PENGALAMAN MARKETPLACE SELLER & CUSTOMER Susi Hartanto
Jurnal Da Moda Vol 4 No 1 (2022): Jurnal Da Moda Oktober 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v4i1.414

To improve the shopping experience for customers, and provide better selling experience services for marketplace sellers, as of 2021-2022, Zalora updated the UI/UX on the Zalora platform and seller center. There are 8 additional features that are considered to help sellers and customers interact better: 1) Seller Rating Information; 2) There are new payment methods, especially pay later; 3) Payment method improvement; 4) Account verification via email and cellphone number; 5) Address input via geocoding; 6) Voucher in PDV; 7) Zalora Interactive Store; 8) Loyalty Programs; and 9) Z-Live. Key words : UI, UX, Zalora, Marketplace, Seller, Customer Untuk meningkatkan pengalaman berbelanja bagi pelanggan, dan memberikan servis pengalaman berjualan yang lebih baik bagi penjual marketplace, per 2021-2022, Zalora memperbarui UI/UX pada platform Zalora dan seller center. Adapun 8 fitur tambahan yang dinilai membantu para penjual dan pelanggan berinteraksi lebih baik: 1) Informasi Rating Penjual; 2) Ada metode pembayaran baru, terutama paylater; 3) Perbaikan Metode Pembayaran; 4) Verifikasi akun via email dan nomor hp; 5) Input alamat melalui geokoding; 6) Voucher in PDV; 7) Zalora Interactive Store; 8) Program Loyalti; dan 9) Z-Live. Kata Kunci: UI, UX, Zalora, Marketplace, penjual, pelanggan

PERKEMBANGAN OMNICHANNEL BRAND FESYEN DI INDONESIA Susi Hartanto
Jurnal Da Moda Vol 5 No 1 (2023): Jurnal Da Moda Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/damoda.v5i1.545

Current fashion customers have been shopping through various channels, thus requiring strategies and integration between channels, both online and offline. Several brands, including Uniqlo, H&M, Pomelo, Love Bonito, Blibli, and Bata, are highlighted as case studies in this article. The article was compiled using a qualitative descriptive analysis method based on personal studies of various journals and leading fashion retailers or brands that offer omnichannel services in Indonesia. The hope is that this article can provide insights into the omnichannel strategies of leading fashion brands, so that adaptations or innovations can be considered by other fashion brands. Key words : fashion, omnichannel, brand, Indonesia

PRODUKSI PAKAIAN BERDASARKAN LEMBAR BIAYA & TARGET HARGA RITEL Susi Hartanto
Jurnal Lentera Widya Vol 3 No 1 (2021): Jurnal Lentera Widya Desember 2021
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v2i2.178

Through a 3-year community service scheme (6 periods), 4 periods have been conducted. There are 3 stakeholders in this program: study program, community research partner, and brand partner. Along the process, community service partner has understood and be able to collaborate using digital method to produce clothing collections for brand partner. But although the stitching quality is well, cost prices are mostly found too high, not suitable for brand partner’s retail prices. Through this community service period, the aims are: 1) to train cost sheet making for each sku made; 2) to provide knowledge of target retail price and its calculations; 3) to provide knowledge on many components of clothing costs, including margin fees on multiple fashion platforms in Indonesia. This period is the last step of training and focus more on production and business mindsets before letting community service partner to go independent in the last period.

PENYUSUNAN BUKU AJAR & PENDAMPINGAN FINAL MITRA PkM (BERSAMA NADYA JAYA & LOVADOVA) Susi Hartanto
Jurnal Lentera Widya Vol 4 No 2 (2023): Jurnal Lantera Widya Juni 2023
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v4i2.565

Melalui skema PkM yang disusun dalam 3 tahun (6 periode), telah dilaksanakan 5 periode. Ada 3 pihak yang bekerja sama disini: UPH, mitra PkM, dan mitra brand. Melalui proses ditemukan bahwa mitra PkM telah mengerti dan bisa bekerja sama memanfaatkan metode digital untuk menghasilkan koleksi pakaian bagi mitra brand. Mitra PkM juga telah dibekali cara pembuatan lembar biaya agar produk yang dihasilkan bisa dikontrol biayanya dan masih masuk akal bagi mitra brand. Melalui PkM periode 6 (penutup) ini, tim PkM UPH bertujuan: 1) merampungkan sisa pekerjaaan (foto katalog) yang belum terlaksana di periode 5; 2) menghasilkan buku ajar dalam format manual dan digital yang belum sempat terlaksana; 3) memberikan pendampingan final dan saran untuk mitra PkM saat menerima pekerjaan dari mitra brand. Periode ini adalah periode terakhir pendampingan bagi mitra PkM sebelum dibiarkan mandiri seterusnya. Kata Kunci : buku ajar, manual, digital, pendampingan, final

STRATEGI ZALORA INDONESIA MENGELOLA BISNIS FESYEN DI TENGAH PANDEMI Susi Hartanto
Jurnal Imagine Vol 1 No 1 (2021): Jurnal IMAGINE April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v1i1.177

Zalora strategies in the midst of pandemic are: 1) Expand 4 shopping categories (health & beauty, kids, luxury, home) and adding brands and network to 2 existing categories (fashion and sports); 2)Actively hold marketing campaign, especially related to tik-tok influencers and other online media, and keep maintain a small portion of offline campaigns; 3) Adding shopping features for customers in both desktop and mobile app versions; 4) Providing ease, rewards, and cashback for marketplace brands (there are 2 brand categories in Zalora Indonesia: catalog and marketplace, where marketplace holds a bigger percentage); 5) Empowering data-driven decisions for suppliers through Trender platform. From Zalora Indonesia internal data, this article is expected to provide useful information for fashion enthusiasts or academics about newest update in Indonesia fashion industry.

IMPLEMENTASI STRATEGI BERKELANJUTAN ZALORA ASIA TENGGARA Susi Hartanto
Jurnal Imagine Vol 1 No 2 (2021): Jurnal IMAGINE Nopember 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v1i2.230

Sebagai salah satu platform fesyen terbesar di Asia Tenggara, Zalora berkewajiban menjadi contoh pelaksanaan industri fesyen berkelanjutan yang telah lama menjadi isu di seluruh dunia. Artikel ini disusun melalui metode analisis deskriptif yang didapat dari data internal Zalora, beserta studi mandiri via situs terpercaya. Hasilnya, ada 13 inisiatif yang telah dilakukan Zalora dalam rencana berkelanjutan 2020-2025, yang terbagi dalam beberapa aspek seperti kemasan, pencarian sumber etis, pengukuran konsumsi energi dan jejak karbon, memulai circular fashion melalui kategori pre-loved dan earth edit, serta ikut dalam keterlibatan komunitas.

MEMANFAATKAN IKLAN KOLABORATIF (CPAS) UNTUK MARKETPLACE ZALORA Susi Hartanto
Jurnal Imagine Vol 2 No 1 (2022): Jurnal IMAGINE April 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v2i1.330

Sebagai salah satu platform khusus fesyen terbesar di indonesia, tentunya banyak merek yang tergabung dalam Zalora. Iklan Kolaboratif (CPAS) merupakan fitur yang bisa membantu banyaknya penjual dan produk yang beredar di marketplace Zalora. Artikel ini disusun melalui metode analisis deskriptif yang didapat dari data internal Zalora, beserta studi mandiri via situs terpercaya. Hasilnya, ada wawasan umum mengenai cara memanfaatkan Iklan Kolaboratif di Zalora. Artikel ini diharapkan bisa memberikan wawasan bagi para pelaku fesyen marketplace dan akademisi agar lebih kreatif lagi memanfaatkan fitur-fitur terkini yang bisa digunakan untuk meningkatkan penjualan produk.

Co-Authors Aditya Cipta Sugandha Aditya Cipta Sugandha Aditya Cipta Sugandhi Aloysius Baskoro Aloysius Baskoro, Aloysius Ariefianto, Jonathan Budiman, Meidyna Chou Wei Liang Chou Wei Liang, Chou Wei Christine Natalia Gaby Inetta Geoffrey Tjakra Gumulya, Devanny Injo Erlyn Yulita Injo Erlyn Yulita Wiryanto Jonathan Ariefianto Kezia Natalie Sutanto Limahelu, Michae Meidyna Budiman Michae Limahelu Millen Valensie Rafael Trihardy Rafael Trihardy, Rafael Rosalineo Rosaline Rosalineo Rosaline, Rosalineo Sugandha, Aditya Cipta Sugandhi, Aditya Cipta Sutanto, Kezia Natalie Tanu Rudyanto Tanu Rudyanto, Tanu Yohana Yohana Yohana Yohana

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