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Pengembangan Potensi Wisata Taman Pujaan Bangsa Margarana Melalui Pelatihan Digital Marketing dan Pelatihan Pemandu Wisata Ida Bagus Gede Dananjaya; I.G.P. Fajar Pranadi Sudhana; Cokorda Istri Sri Widhari; I Putu Budiarta; Sang Nyoman Bagus Satya Wira
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 4 (2024): Oktober: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i4.401

Abstract

The Taman Pujaan Bangsa Margarana National Monument (TPB Margarana) is a memorial monument built to commemorate the Puputan Margarana tragedy. Currently, the number of tourists visiting is still very small, this affects the income obtained is not enough to cover the maintenance and operational costs of TPB Margarana. Digital Marketing Training and Tour Guide Training as an effort to develop the potential of TPB Margarana to increase the number of tourists visiting so that it is expected to have an impact on the sustainability of the TPB Margarana Struggle History Museum. Training and mentoring methods are used in this activity. The training method is designed to convey the important role of digital marketing and tour guide competence to increase the number of visits to TPB Margarana. Digital marketing training and Tour Guide Training were attended by 20 TPB Margarana employees. The output of this activity is in the form of publication of activities through electronic mass media, draft teaching materials and draft community service articles. This activity also provides benefits for TPB Margarana, namely increasing competence in the field of digital marketing and tour guides for TPB Margarana employees and for the Bali State Polytechnic campus as the implementer of activities to share their knowledge with the wider community.
Implementation of green purchasing to support a The sustainable environment at Discovery Kartika Plaza Hotel Ni Wayan Rismayanti; I Putu Astawa; I Nyoman Rajin Aryana; I Putu Budiarta; Cokorda Istri Sri Widhari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.253

Abstract

Purpose: This research aims to discover the application of green purchasing in Discovery Kartika Plaza Hotel to support a sustainable environment. Research methods: This study uses a qualitative descriptive method through data reduction, data presentation, and conclusions and verification. The observation technique is used in collecting data, supported by interviews and document study.   Results and discussion: The green purchasing program has been implemented correctly and by applicable rules and positively impacts the environment. Discovery Kartika Plaza Hotel will implement green purchasing; it will positively impact the surrounding environment and support a sustainable environment. Implication: Therefore, with the implementation of green purchasing, the environment around Discovery Kartika Plaza Hotel will be preserved and support a sustainable environment to meet the needs of living things in future generations. This research contributes to the science of green purchasing.   Keywords: hotel, green purchasing, sustainable environment.
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP MINAT MENGINAP DI HOTEL RENAISSANCE BALI ULUWATU RESORT & SPA Ni Komang Novita Sari Dewi; I Made Sarjana; I Gusti Lanang Suta Artatanaya; Cokorda Istri Sri Widhari
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 9 No 1 (2023): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v9i1.502

Abstract

This study aims to determine the effect of Context, Communication, Collaboration, Connection on interest in staying at the Renaissance Bali Uluwatu Resort & Spa Hotel. In this study, the type of data used is Quantitative Data. In this study, the reseach population is all followers of Instagram social media belonging to Hotel Renaissance Bali Uluwatu Resort & Spa named @renhotelbali and using a sample of 100 respondents. The distribution of the questionnaire in this study was carried out online via a google form link to respondents who are followers of Instagram @renhotelbali by sending a questionnaire link via Direct Messages (DM). Data analysis was carried out with several tests which included instrument tests in the form of validity and reliability tests, classical assumption tests in the form of normality tests, multicollinearity tests, and heteroscedasticity tests, multiple linear regression analysis tests and hypothesis tests including t tests, f tests and the coefficient of determination. In the partial hypothesis testing, it shows that Context and Collaboration have a positive and significant influence on interest in staying, while Communication and Connection partially does not have a positive and significant influence on interest in staying at the Renaissance Bali Hotel Uluwatu Resort & Spa. However, with the simultaneous test Context, Communication, Collaboration, Connection has an influence on interest in staying.