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All Journal GANEC SWARA Jurnal Ilmiah Manajemen Kesatuan ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING MALLOMO: Journal of Community Service Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat

Ida Bagus Gede Dananjaya

Politeknik Negeri Bali

Author-ID : 7260085

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Sosial Media Marketing Pada Brand Images Program Studi Bisnis Digital Politeknik Negara Bali Ida Bagus Gede Dananjaya; Upayana Wiguna Eka Saputra; I Gusti Ngurah Sanjaya; I Putu Yoga Laksana; Sagung Mas Suryaniadi
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 1 (2023): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh Entertainment, Interaction, Customization, Trendiness, dan E-WOM (Electronic Word Of Mouth) terhadap Brand Image pada Program Studi Bisnis Digital Politeknik Negeri Bali. Jenis penelitian ini menggunakan penelitian kuantitatif. Sampel untuk penelitian ini adalah penelitian ini adalah 230 responden siswa Sekolah Menengah Kejuruan (SMK) di Kec. Kuta Selatan, Kabupaten Badung, Bali. Metode pengumpulan data menggunakan angket dan analisis kuantitatif deskriptif menggunakan analisis Partial Least Square (PLS). Hasil penelitian mengungkapkan bahwa hanya variabel Interaction yang terbukti negatif dan tidak signifikan terhadap Brand Image, hal ini dapat terjadi karena nilai t-statistik dan nilai-p yang diperoleh berada di bawah 1,96 dan di atas taraf signifikansi = 0,05. Bahwa semakin baik Interaction maka semakin rendah Brand Image. Kemudian variabel Entertainment, Customization, Trendiness, dan E-WOM menunjukkan pengaruh yang positif dan signifikan terhadap merek. gambar. Oleh karena itu, semakin tinggi Entertainment, Customization, Trendiness, dan E-WOM maka semakin tinggi pula Brand Image pada program studi Bisnis Digital Politeknik Negeri Bali.

PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING UNTUK MENINGKATKAN BRAND IMAGE DI LPD BEKUL, KECAMATAN DENPASAR TIMUR, KOTA DENPASAR Dananjaya, Ida Bagus Gede; Iwan Suryadi, I Gede; Pradiva Adiningrat, Gede; Kariati, Ni Made; Raka Sitawati, Anak Agung
MALLOMO: Journal of Community Service Vol 4 No 1 (2023): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v4i1.1240

Abstract. Dalam hal ini penting untuk diingat ketika membangun hubungan yang baik antara LPD dan klien. Hingga saat ini pengurus dan pegawai LPD Desa Adat Bekul belum sepenuhnya memahami hal tersebut, sehingga tujuan dari kegiatan usaha ini adalah untuk memberikan pelatihan dan dukungan dalam Marketing Communication digital dan Customer Relationship Marketing (CRM) kepada pengurus dan pegawai LPD Desa Adat Bekul sehingga tercapainya peningkatan kualitas Brand Image di LPD Desa Adat Bekul. Metode pelatihan dan pendampingan digunakan dalam kegiatan ini. Metode pelatihan dirancang untuk menyampaikan informasi tentang digital Marketing Communication, CRM dan pelayanan digital bagi perusahaan jasa keuangan khususnya LPD. Pelatihan diikuti oleh pimpinan, pekerja dan pengurus LPD Desa Adat Bekul, sebanyak 15 orang berkumpul dalam satu ruangan kemudian diberikan pelatihan. Luaran dalam kegiatan ini ialah berupa publikasi kegiatan melalui meda masa elektronik, draft bahan ajar dan draft artikel pengabdian. Kegiatan ini juga memberikan manfaat bagi LPD bekul yaitu berupa pembuatan logo untuk LPD Bekul dan bagi kampus Politeknik Negeri Bali sebagai pelaksana kegiatan untuk membagi ilmunya kepada masyarakat luas.

ANALISIS DETERMINASI INNOVATIVE WORK BEHAVIOR DI YAYASAN TP 45 DANANJAYA, IDA BAGUS GEDE; SANJAYA, IDA BAGUS; SAPUTRA, UPAYANA WIGUNA EKA; FAKRUROZI, RIFQI NUR; SITAWATI, ANAK AGUNG RAKA; SUMETRI, NI WAYAN
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.789

This study aims to determine the determination of Innovative work behavior on Employees and Teachers at the TP 45 Foundation. The theory used is Innovative work behavior, Psychological Capital and Psychological Empowerment. This type of research uses quantitative methods. The sample for this research is all employees and teachers who work at the TP 45 Foundation. The data collection method used is the sampling technique in this study using probability sampling with saturated sampling technique, where the sample selection has certain criteria. The data analysis technique used in this study is to use structural equation modeling (SEM) or structural equation models using the partial least squares (PLS) approach. Partial Least Square (PLS) is used to determine the complexity of the relationship between latent variables and their indicators. The results of this research show that Psychological Empowerment has a positive and significant effect on innovative work behavior. Psychological Capital has a positive and significant effect on innovative work behavior. Psychological Empowerment has a positive and significant effect on Psychological Capital Psychological Capital partially mediates the effect of Psychological Empowerment on innovative work behavior

Pengembangan Potensi Wisata Taman Pujaan Bangsa Margarana Melalui Pelatihan Digital Marketing dan Pelatihan Pemandu Wisata Ida Bagus Gede Dananjaya; I.G.P. Fajar Pranadi Sudhana; Cokorda Istri Sri Widhari; I Putu Budiarta; Sang Nyoman Bagus Satya Wira
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 4 (2024): Oktober: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i4.401

The Taman Pujaan Bangsa Margarana National Monument (TPB Margarana) is a memorial monument built to commemorate the Puputan Margarana tragedy. Currently, the number of tourists visiting is still very small, this affects the income obtained is not enough to cover the maintenance and operational costs of TPB Margarana. Digital Marketing Training and Tour Guide Training as an effort to develop the potential of TPB Margarana to increase the number of tourists visiting so that it is expected to have an impact on the sustainability of the TPB Margarana Struggle History Museum. Training and mentoring methods are used in this activity. The training method is designed to convey the important role of digital marketing and tour guide competence to increase the number of visits to TPB Margarana. Digital marketing training and Tour Guide Training were attended by 20 TPB Margarana employees. The output of this activity is in the form of publication of activities through electronic mass media, draft teaching materials and draft community service articles. This activity also provides benefits for TPB Margarana, namely increasing competence in the field of digital marketing and tour guides for TPB Margarana employees and for the Bali State Polytechnic campus as the implementer of activities to share their knowledge with the wider community.

Analysis And Design Of E-Commerce Website As An Electronic Sales Media Rifqi Nurfakhrurozi; Upayana Wiguna Eka Saputra; Ida Bagus Gede Dananjaya
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Motivasi studi ini adalah meningkatnya prevalensi sistem e-commerce di kalangan bisnis di semua sektor perdagangan dan penyediaan jasa. Dengan bantuan e-commerce, bisnis dapat menyebarkan informasi kepada konsumen lebih cepat dan memperluas jangkauan pemasaran mereka, yang keduanya akan menghasilkan pendapatan yang lebih tinggi. Aplikasi prestashop open source digunakan dalam penelitian ini untuk membuat situs web e-commerce karena rangkaian fiturnya yang kuat dan ketersediaan komponen yang sesuai secara luas tanpa biaya. Teknik analisis spiral Cresswell digunakan untuk studi deskriptif kualitatif ini. Analisis spiral melibatkan empat langkah: pengelolaan data; membaca dan membuat memo; menggambarkan; klasifikasi; dan interpretasi; dan menggambarkan dan memvisualisasikan. Analisis data menghasilkan sistem baru yang diimplementasikan secara bertahap meliputi pembuatan website e-commerce, perancangan layout website e-commerce, pemasukan data website e-commerce, dan presentasi temuan.

ROLE STRESS DAN TURNOVER INTENTION: STUDI EMPIRIS MENGGUNAKAN PERSPEKTIF TEORI PERAN Sukarta, Made Andy Pradana; Dananjaya, Ida Bagus Gede; Setyastrini, Ni Luh Putri
ANALISIS Vol. 14 No. 2 (2024): ANALISIS VOL. 14 NO. 02 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i2.4517

As professionals, Tax Consultants and their employees within a Tax Consulting Office (KKP) provide education, development, and thorough planning to ensure the successful implementation of tax obligations. Differences in opinions between taxpayers and fiscal authorities also represent situations where Tax Consultants and their employees cannot escape role stress in their jobs. This is due to boundary-spanning activities (BSA) that are highly susceptible to role stress. The experienced stress can trigger discomfort at work, thus increasing the desire to change jobs and seek other employment alternatives. In this context, turnover intentions can be triggered by role stress. The population in this study includes all Tax Consultants working at the Tax Consulting Offices (KKP) in Bali Province who hold a practice license. The sample was selected using the purposive sampling method. The selection criteria for the sample members were: (1) active status not limited by position, whether as Partner, Manager/Assistant Manager, Supervisor, or Junior Consultant; (2) a minimum of one year of employment. Primary data was gathered through questionnaires and then processed using SPSS statistical software to determine whether hypotheses were rejected or accepted. The variables used in the study will each be detailed in indicators and subsequently transformed into questionnaire items in the research instrument. Data collection involved questionnaires followed by validity and reliability tests. The data analysis technique used was multiple linear regression. The study's findings indicate that tax consultants' intentions to leave their jobs are affected by role conflict, role ambiguity, and role overload, partially and simultaneously.

Analisis Komparatif Kecerdasan Emosional dan Pemahaman Akuntansi Biaya Berdasarkan Gender pada Mahasiswa Manajemen Bisnis Internasional Politeknik Negeri Bali Galang Marhaenis Luh; Elsa Karina Maria; Dananjaya Gede Ida Bagus
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 2 (2026): April: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i2.3850

This study aims to analyze the differences in emotional intelligence and students' understanding of Cost Accounting courses viewed from a gender perspective. The complexity of Cost Accounting material requires not only cognitive abilities but also emotional stability in problem-solving. The research method used is quantitative comparative with a sample of International Business Management (IBM) students at Bali State Polytechnic. Data were collected through emotional intelligence questionnaires and material understanding tests, which were then processed using t-test analysis via Microsoft Excel. The results showed that [there is/there is no] significant difference between male and female students in understanding Cost Accounting. Furthermore, it was found that emotional intelligence plays a crucial role in helping students manage pressure when preparing cost reports. The implication of this research is the need for adaptive teaching approaches for IBM lecturers to balance technical competence and psychological aspects regardless of gender differences. Furthermore, these results are also expected to be the basis for developing more effective and inclusive learning methods in higher education environments.

Manajemen Analisis Komparatif Indikator Financial Distress Berbasis Arus Kas: Studi Kasus PT GoTo Gojek Tokopedia Tbk dan PT Blue Bird Tbk Pasca-Tren AI 2025 Ni Made Meliani Andari; Kharizsa Imamara; Ida Bagus Gede Dananjaya
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 2 (2026): April: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i2.3838

The integration of Artificial Intelligence (AI) in 2025 has become one of the main pillars in improving operational efficiency in transportation service companies. This study aims to comparatively analyze the potential financial distress of PT GoTo Gojek Tokopedia Tbk as a digital company and PT Blue Bird Tbk as a conventional transportation company. The research employed a quantitative descriptive method using the Operating Cash Flow Ratio (AKO) analysis approach. The data were obtained from consolidated financial statements for the third quarter period from 2023 to 2025. The results indicate that GOTO consistently remained in the financial distress zone with negative ratio values of -0.34, -0.11, and -0.01. However, the implementation of AI technology helped improve operational efficiency, resulting in significant annual ratio improvements. On the other hand, BIRD demonstrated relatively stable and positive cash flow conditions, although in 2025 the company experienced a decline in liquidity with a ratio value of 0.69, which was below the ideal standard of 1.0. This study concludes that the AI trend in 2025 contributed to reducing operational inefficiencies in transportation companies, but it has not fundamentally eliminated the risk of financial distress in digital companies.

Produk inovasi COLAB untuk mendukung Pelatihan Barista dan Tourismpreneurship berbasis Green tourism Ida Bagus Gede Dananjaya; Upayana Wiguna Eka Saputra; Ida Bagus Sanjaya; Putu Adi Suprapto; Meliani Andari; Galang Marhaenisme
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.955

Sebagai lembaga pendidikan vokasi di bidang perhotelan dan kuliner, SMK Widiatmika memiliki potensi besar mendukung industri pariwisata, namun terkendala keterbatasan fasilitas pelatihan barista dan integrasi konsep tourismpreneurship berbasis green tourism. Menanggapi kebutuhan dunia usaha akan tenaga kerja terampil, tim pengabdian masyarakat menawarkan solusi melalui pengembangan Coffee Laboratory (COLAB) sebuah inovasi sarana pembelajaran barista yang terintegrasi dengan kewirausahaan hijau. Kegiatan melibatkan 70 peserta (guru dan siswa), dimulai dengan pengenalan green tourism dan penyusunan Business Model Canvas (BMC), dilanjutkan pelatihan teknik barista, proses kopi dari hulu ke hilir, serta praktik daur ulang limbah kopi menjadi coffee briquette. Sebagai dukungan berkelanjutan, diserahkan satu set peralatan barista lengkap untuk mendukung Barista Teaching Factory (TEFA). Hasilnya, terjadi peningkatan kompetensi barista, pemahaman green tourism, dan kemampuan merancang model bisnis berkelanjutan. Program ini diharapkan memperkuat daya saing lulusan di dunia kerja dan wirausaha, sekaligus menjadi model pembelajaran vokasi yang memadukan keterampilan praktis, kewirausahaan, dan kelestarian lingkungan.

Dynamics and Adaptation Challenges of Export MSMEs to Changes in the Indonesian Customs Tariff Book’s HS Code Classification Eldian Rinaldi; Upayana Wiguna Eka Saputra; Ida Bagus Gede Dananjaya; Luh Kemala Putri Widhiari; Ketut Vini Elfarosa
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 5 (2026): JIMKES Edisi September 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i5.5742

Periodic HS Code reclassifications within the Indonesian Customs Tariff Book can create regulatory and administrative challenges for export-oriented MSMEs, particularly those with limited technical, financial, and organizational resources. This study examines how Indonesian export-oriented MSMEs adapt to periodic HS Code reclassifications within the BTKI. A qualitative phenomenological design was employed through meta-analysis, phenomenological interviews, and policy review, with Interpretative Phenomenological Analysis (IPA) applied to interviews with ten export-oriented MSMEs across diverse sectors. The findings identify nine major themes and thirteen sub-themes mapped onto the Theory of Planned Behavior (TPB). Adaptation is constrained by limited regulatory literacy, classification ambiguity, institutional fragmentation, digital-system reliability, and dependence on intermediaries, while buyer expectations, financial exposure, and geopolitical pressures further shape responses. Attitudes range from psychological shock after unexpected HS Code rejection to proactive compliance and positive views of precise classification. The study concludes that MSME adaptation depends not only on willingness to comply but also on perceived control and institutional support. The proposed Adaptive Trade Compliance Framework (ATCF) emphasizes regulatory literacy, predictive early warning, cross-agency synchronization, and financial-risk transition mechanisms to support more adaptive and sustainable compliance.

Co-Authors Cokorda Istri Sri Widhari Eldian RINALDI Elsa Karina Maria FAKRUROZI, RIFQI NUR Galang Marhaenis Luh Galang Marhaenisme Gede Pradiva Adiningrat I Gusti Ngurah Sanjaya I Putu Budiarta I Putu Yoga Laksana I.G.P. Fajar Pranadi Sudhana Ida Bagus Sanjaya Iwan Suryadi, I Gede Kariati, Ni Made Ketut Vini ELFAROSA Kharizsa Imamara Luh Kemala Putri WIDHIARI Meliani Andari Ni Made Meliani Andari Putu Adi Suprapto Raka Sitawati, Anak Agung Rifqi Nurfakhrurozi Sagung Mas Suryaniadi Sang Nyoman Bagus Satya Wira Setyastrini, Ni Luh Putri Sitawati, Anak Agung Raka Sumetri, Ni Wayan Upayana Wiguna Eka Saputra

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