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Analisis Bauran Pemasaran Dengan Strategi Segmenting, Targeting Dan Positioning Terhadap Penjualan Batik Sarmini Sarmini; Ahmad Nihaul Khazani; Mohamad Irfan; Aris Maulana
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4517

Abstract

To win market competition, companies must have segmentation, targeting, positioning and marketing. Of the four actions, it is necessary to include strategies related to the four activities, both individually and as a whole. This study aims to determine the segmentation, targeting, positioning strategy of Batik Products in Pekalongan. The data collected in this study are primary data and secondary data. Data collection methods in this study used interviews and documentation. The analytical technique used is descriptive analysis, which is a part of statistics that discusses how to collect data and collect observational figures obtained by collecting, summarizing, and presenting data. The results showed that the sales segmentation of Batik Products was the lower middle class. Considerations for choosing the lower social class because the company said that the number of lower middle class people was much larger than the upper middle class. The selected target market was the concentration segment or single market, product sales. Batik in the lower middle class of high quality.
THE INFLUENCE OF CYBERLOAFING, LOCUS OF CONTROL AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN UNIVERSITY EDUCATIONAL PERSONNEL 17 AUGUST 1945 BANYUWANGI Mohamad Irfan; Wardha Nilawati; Mohammad Fahrurrozi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.373

Abstract

This research aims to determine the effect of cyberloafing, locus of control and work discipline on employee performance. The population and sample of this research is research on educational staff at the University of 17 August 1945 Banyuwangi, totaling 63 respondents. The method used in this research uses quantitative methods, sampling techniques using non-probability sampling techniques, namely saturated samples (census). Data analysis takes the form of outlier test, validity test, reliability test, classical assumption test, multiple linear regression analysis, determination test (R2), and hypothesis testing. The results of this research are that the F count > F table test results are 4.224 > 2.811, and the sig value is 0.010 < 0.05, so it can be concluded that the influence of Cyberloafing, Locus of control and Work Discipline simultaneously influence the dependent variable, namely employee performance. The Adjusted R Square value is 0.168 or 1.68%, meaning that employee performance is influenced by cyberloafing, locus of control and work discipline, while the remaining 82.3% of employee performance is influenced by other variables that are not known in this research.