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PERAN BLUE OCEAN STRATEGY BAGI PELAKU EKONOMI KREATIF DALAM MENINGKATKAN REVISIT INTENTION WISATAWAN PADA OBJEK WISATA BUKIT LAWANG SUMATERA UTARA Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 9, No 2 (2023): VOLUME IX NO 2 APRIL 2023
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v9i2.4303

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi blue ocean oleh para pelaku ekonomi kreatif terhadap revisit intention wisatawan di kawasan Bukit Lawang, Sumatera Utara. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini yaitu seluruh wisatawan lokal yang berkunjung ke Bukit Lawang, Sumatera Utara yang jumlahnya tidak dapat ditentukan/tidak terbatas. Metode penarikan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling yaitu dimana peneliti mengumpulkan informasi dari yang paling lengkap dan memenuhi berbagai kebutuhan informasi. Parameter sampel adalah wisatawan lokal yang telah mengunjungi Bukit Lawang lebih dari 1 kali, dengan rumus lameshow sehingga jumlah sampel penelitian sebanyak 100 responden. Metode pengumpulan data dilakukan dengan cara kuesioner dan wawancara. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil penelitian diperoleh secara parsial bahwa variabel raise dan create terhadap revisit intention wisatawan di kawasan Bukit Lawang, Sumatera Utara. Secara simultan menunjukkan bahwa raise dan create terhadap revisit intention wisatawan di kawasan Bukit Lawang. Hasil uji koefisien determinasi diperoleh nilai Adjusted R square sebesar 0,702 (70,2%).Kata Kunci : Raise, Create, Revisit Intention, Creative Economy

The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.224

This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The research method uses a quantitative approach with data collection techniques through online surveys of 120 active Shopee users. The regression analysis results show that AI and Shopee chatbot have a positive and significant impact on customer satisfaction (p < 0,000). The ease of use features, response speed, and information accuracy of chatbots are key factors contributing to increased consumer satisfaction. The implications of this research provide insight into the development of AI technology in improving customer service in the e-commerce industry.

Dampak Fitur Augmented Reality pada Aplikasi Mobile Shopping terhadap Keputusan Pembelian pada Generasi Z : Studi pada Konsumen First-Time Buyer Ami Natuz Zahara; Dian Mahardi Lestari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1643

This study aims to determine the impact of implementing Augmented Reality (AR) features on mobile shopping applications on purchasing decisions of Generation Z consumers, especially first-time buyers. The research method uses a quantitative approach, the study involved 385 Generation Z respondents (aged 18-25 years) who were using AR features for shopping for the first time. The results of multiple linear regression analysis show that AR Visual Quality (X1), AR Interactivity (X2) and AR Ease of Use (X3) have a significant positive effect on Purchasing Decisions (p <0.000). The study revealed that 78.5% of AR features influence Generation Z in deciding to purchase on mobile shopping applications. In this case, it can be concluded that the presence of AR features can reduce Gen Z's hesitation in deciding to purchase for first-time buyers. Key factors influencing purchasing decisions include AR visualization quality, ease of use, and feature interactivity.

ANALYSIS OF WORK DISCIPLINE AND JOB SATISFACTION ON LECTURER PERFORMANCE IN MEDAN CITY Henry Aspan; Rozaini; Ari Prabowo; Ami Natuz Zahara
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1857

This research aims to determine and analyze the influence of work discipline and satisfaction on the performance of lecturers in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method with a simple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 60 respondents. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that work discipline and satisfaction with the performance of lecturers in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.818 (81.8%). This shows that the variablework discipline and job satisfactionable to explainlecturer performance was 81.8%,while the remaining 18.2% is influenced by other variables not examined inthis research.

The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.224

This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The research method uses a quantitative approach with data collection techniques through online surveys of 120 active Shopee users. The regression analysis results show that AI and Shopee chatbot have a positive and significant impact on customer satisfaction (p < 0,000). The ease of use features, response speed, and information accuracy of chatbots are key factors contributing to increased consumer satisfaction. The implications of this research provide insight into the development of AI technology in improving customer service in the e-commerce industry.

JURIDICAL REVIEW OF MORTGAGE RIGHTS GUARANTEES IN CREDIT AGREEMENTS ACCORDING TO LAW NUMBER 4 OF 1996 CONCERNING MONITORING RIGHTS: Henry Aspan; Rahmad Mirad; Ami Natuz Zahara
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1563

Risks that generally occur in providing credit facilities are failure or delays in repayment of credit (credit risk), risks arising from market movements (market risk), risks due to the bank being unable to fulfill its maturing obligations (liquidity risk), and risks due to there are weaknesses in the juridical aspect caused by legal demands, the absence of supporting legislation (legal risks). In Article 1 number 11 of Law Number 10 of 1998 concerning Amendments to Law Number 7 of 1992 concerning Banking, the definition of credit is formulated "Credit is the provision of money or bills that can be equated with it based on an agreement or loan agreement between the Bank and the other party. others that require the borrower to pay off the debt after a certain period of time with interest." Law Number 4 of 1996 concerning Mortgage Rights on Land and Objects Related to Land and makes the interests of debtors and creditors receive legal protection from the government. The main objective of enacting the Mortgage Rights Law is, in particular, to provide legal protection for creditors if the debtor commits an unlawful act in the form of a default. If the debtor breaks his promise, the object of the Mortgage Rights is sold through a public auction according to the method specified in the applicable laws and regulations and the holder of the Mortgage Rights has the right to take all or part of the proceeds to pay off his receivables, with pre-emptive rights over other creditors.

JURIDICAL ANALYSIS OF PRICE FIXING AS UNFAIR BUSINESS COMPETITION Henry Aspan; Etty Sri Wahyuni; Ari Prabowo; Ami Natuz Zahara
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.510

Price fixing is one of the prohibited agreements under competition law due to its inherently anti-competitive nature and harm to consumers. This research aims to analyze price fixing regulations under Law Number 5 of 1999 concerning Prohibition of Monopolistic Practices and Unfair Business Competition, focusing on the application of per se illegal approach, evidence using indirect evidence, and law enforcement challenges in Indonesia. The research method used is normative juridical with statutory, conceptual, and case study approaches. The results show that price fixing is regulated under Article 5 of Law No. 5 of 1999 with a per se illegal approach that does not require proof of impact. However, in practice, the Business Competition Supervisory Commission (KPPU) often faces difficulties in proof as business actors tend to avoid written agreements. The use of indirect evidence consisting of economic and communication evidence has become an increasingly developed alternative proof. This research recommends strengthening regulations regarding the position of indirect evidence and enhancing KPPU's capacity in economic analysis for effective competition law enforcement.

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