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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Dian Mahardi Lestari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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IMPLEMENTATION OF LECTURER PERFORMANCE: THROUGH CAREER PATHS AND WORK ENVIRONMENT ON PRIVATE LECTURERS IN MEDAN CITY Henry Aspan; Rozaini; Ari Prabowo; Dian Mahardi Lestari
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.379

Abstract

Lecturer performance is not only limited to teaching activities, but also includes research, scientific publications, and community service. According to government regulations, lecturers are expected to be able to make significant contributions in these three aspects to fulfill the Tri Dharma of Higher Education. The purpose of this study was to determine and analyze the partial and simultaneous influence of career path and work environment variables on private lecturer performance in Medan City. The analysis used is associative analysis, this research method is quantitative. The population in this study were all lecturers at 23 private universities in Medan City. The sampling method used the probability sampling method with the simple random sampling technique. So the sample in the study was directly determined to be 120 private lecturers in Medan City. The results obtained from this study indicate that: 1) Career path partially has a significant effect on private lecturer performance in Medan City, 2) Work environment partially has a significant effect on private lecturer performance in Medan City. 3) Career path and work environment simultaneously have a significant effect on private lecturer performance in Medan City. The adjusted R square value of 0.744 can be called the coefficient of determination, this means that 0.744 (74.4%) of lecturer performance can be obtained and explained by career path and work environment while the remaining 25.6% (100% - 74.4% = 25.6%) is explained by variables outside the model that are not studied.
Dampak Fitur Augmented Reality pada Aplikasi Mobile Shopping terhadap Keputusan Pembelian pada Generasi Z : Studi pada Konsumen First-Time Buyer Ami Natuz Zahara; Dian Mahardi Lestari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 6 (2024): DESEMBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i6.1643

Abstract

This study aims to determine the impact of implementing Augmented Reality (AR) features on mobile shopping applications on purchasing decisions of Generation Z consumers, especially first-time buyers. The research method uses a quantitative approach, the study involved 385 Generation Z respondents (aged 18-25 years) who were using AR features for shopping for the first time. The results of multiple linear regression analysis show that AR Visual Quality (X1), AR Interactivity (X2) and AR Ease of Use (X3) have a significant positive effect on Purchasing Decisions (p <0.000). The study revealed that 78.5% of AR features influence Generation Z in deciding to purchase on mobile shopping applications. In this case, it can be concluded that the presence of AR features can reduce Gen Z's hesitation in deciding to purchase for first-time buyers. Key factors influencing purchasing decisions include AR visualization quality, ease of use, and feature interactivity.
Co-Authors Ami Natuz Zahara Ari Prabowo Henry Aspan Rozaini