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All Journal Jurnal Administrasi Profesional Fundamental and Applied Management Journal
Nurlaila Syarfiah Asfo
Universitas Patompo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): December
Publisher : Global Research Collaboration

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Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
DETERMINAN JOB CRAFTING PADA KARYAWAN GEN Z DAN DAMPAKNYA TERHADAP KETERIKATAN KERJA Nurlaila Syarfiah Asfo; Soemarno Hidayatullah. S; Muhammad Husni
Jurnal Administrasi Profesional Vol 6 No 2 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i2.8126

Abstract

This study aims to analyze the effects of Perceived Organizational Support and Proactive Personality on Job Crafting, as well as their impact on the Work Engagement of Generation Z employees in Indonesia. The research employs a quantitative method with an explanatory design. Data were collected through an online survey using a five-point Likert-scale questionnaire distributed to 390 Gen Z respondents working across various industrial sectors. Partial Least Squares–Structural Equation Modeling (PLS-SEM) was used for data analysis with the support of SmartPLS 4 software. The results indicate that Perceived Organizational Support and Proactive Personality have positive and significant effects on Job Crafting and Work Engagement. Additionally, Job Crafting is proven to enhance Work Engagement. Therefore, Job Crafting serves as an important mechanism linking organizational factors and individual dispositions to Gen Z employees’ engagement and job-related well-being.
Co-Authors Andika Isma Eva Yuniarti Utami Kushariyadi Kushariyadi Kushariyadi Muhammad Husni Rudi Kurniawan Soemarno Hidayatullah. S