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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Fundamental and Applied Management Journal
Rudi Kurniawan
Politeknik LP3I
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan Bengkel AHASS Bintang Motor Banjaran Untung Eko Setyasari; Salsabila; Rudi Kurniawan
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 1 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2022
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v8i1.961

Abstract

Seiring bertambahnya jumlah pengguna sepeda motor di Indonesia, masyarakat tentu saja membutuhkan sarana prasarana untuk perawatan dan perbaikan kendaraannya. Melihat kemungkinan tersebut, usaha penyedia layanan servis atau bengkel dapat dijadikan peluang usaha yang menguntungkan bagi pemilik modal. Bertambahnya jumlah bengkel sepeda motor di Indonesia, baik bengkel resmi maupun milik perorangan membuat persaingan usaha bengkel saat ini semakin kompetitif sehingga pola persaingan terfokus pada perang strategi untuk menjadi bengkel pilihan utama pelanggannya. Penelitian ini bertujuan untuk mengetahui: (1) kualitas layanan; (2) loyalitas pelanggan; dan (3) pengaruh kualitas pelayanan terhadap loyalitas pelanggan Bengkel AHASS Bintang Motor Banjaran. Berdasarkan jenis data yang diperoleh, metode yang digunakan dalam penelitian ini adalah metode survey dengan pendekatan kuantitatif. Metode survey dipilih untuk mengetahui keberadaan pengaruh kualitas pelayanan terhadap loyalitas pelanggan. Sampel dalam penelitian ini sebanyak 392 yang dipilih menggunakan metode non probability sampling dengan jenis accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, regresi linear sederhana, koefisien determinasi, dan uji t (parsial) menggunakan software IBM SPSS Statistics 25. Berdasarkan hasil analisis yang dilakukan, dapat disimpulkan bahwa terdapat pengaruh kualitas pelayanan terhadap loyalitas pelanggan Bengkel AHASS Bintang Motor Banjaran.
Pengaruh Store Athmosphere terhadap Minat Beli Konsumen pada Toko Labaik Chicken di Pondok Cilegon Indah Kota Cilegon Rudi Kurniawan
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 7 No 1 (2021): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2021
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v7i1.995

Abstract

Store atmosphere merupakan suasana toko yang sangat berpengaruh bagi sebuah toko untuk membuat komsumen merasa betah dan nyaman untuk memilih jenis produk yang akan dibelinya. Suasana toko dapat digambarkan sebagai perubahan terhadap perencanaan lingkungan pembelian yang menghasilkan efek emosional khusus, yang dapat menyebabkan konsumen melakukan tindakan pembelian. Tujuan penelitian ini adalah untuk mengetahui bagaimana gambaran store atmosphere serta pengaruhnya terhadap Minat Beli Konsumen di Toko Labaik Chicken. Identifikasi masalah diketahui masih belum optimalnya tampilan toko baik secara eksterior maupun interior maupun pengaturan layout ruangan yang masih monoton. Permasalahan juga terjadi pada Kurangnya jumlah pengunjung toko dan menurunnya minat beli dalam satu tahun terakhir menjadi permasalahan. Penelitian ini menggunakan materi Berman dan Evan (2014:545), indikator yang digunakan store atmosphere adalah : Exterior (bagian luar toko), General Interior, Layout Ruangan (Tata Letak), Interior Point of Interest Display (Dekorasi Pemikat Dalam Toko). Adapun indikator yang digunakan untuk mengukur minat beli, diantaranya: minat transaksional, minat referensial, minat preferensial dan minat eksploratif (Ferdinand, 2014: 188). Metode yang digunakan dalam penelitian ini adalah metode survey dengan pendekatan kuantitatif. Adapun Pengaruh store athmosphere terhadap minat beli konsumen pada toko Labaik Chicken PCI dari perhitungan koefisien korelasi Product Moment sebesar 0,63. Oleh Karena itu terdapat pengaruh antara variabel store athmosphere terhadap minat beli konsumen di toko Labaik Chicken PCI, termasuk kedalam kategori kuat, karena ada pada skala interval 0,60 – 0,799 dan bersifat positif atau hubungan nya searah. Adapun nilai dari perhitungan Koefisien Determinasi yaitu sebesar 40% yang artinya store athmosphere mempunyai pengaruh sebesar 40%, dan 60% lainnya faktor – faktor yang mempengaruhi yang tidak diteliti oleh peneliti. Uji hipotesis menghasilkan nilai , thitung = 7,610 selanjutnya dibandingkan dengan ttabel untuk kesalahan 5% uji dua pihak dan db =90 – 2 = 88 , maka diperoleh ttabel = 1,987. Dari hasil perhitungan ternyata thitung > ttabel maka Ho ditolak dan Ha diterima. Dengan demikian, dapat dinyatakan bahwa terdapat pengaruh yang signifikan antara store athmosphere terhadap minat beli konsumen pada toko Labaik Chicken di PCI Kota Cilegon.
Perbandingan Strategi Pemasaran Bisnis Properti Pasca Pandemi Covid-19 Asep Dadan Suhendar; Rudi Kurniawan
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 2 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2022
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v8i2.1078

Abstract

Pandemi covid-19 berdampak terhadap kegiatan pemasaran bisnis properti. PT. Gussakka Syariah Indonesia adalah salah satu perusahaan properti yang mengalami dampak dari pandemi yang mengakibatkan berhentinya kegiatan pemasaran untuk beberapa waktu. Pada masa new normal perusahaan tersebut memulai kembali kegiatan pemasaran dengan mengubah strategi pemasaran. Bauran produk, bauran harga dan bauran promosi mengalami perubahan. Tujuan dari penelitian ini untuk mengetahui perbandingan strategi pemasaran sebelum dan sesudah pandemi dengan melakukan observasi secara langsung, dan pengambilan data dilapangan. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Hasil dari pengolahan data dari observasi dan pengamatan secara langsung bahwa bauran produk, bauran harga dan bauran promosi terlaksana lebih baik yang artinya strategi pemasaran setelah pandemi lebih baik dari sebelum pandemi covid-19. Bauran produk mengalami peningkatan satu variasi produk, bauran harga lebih bersifat fleksibel dan bauran promosi mengalami peningkatan nilai PAR (purchase action ration) 0,000159%.
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202307

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
Pengaruh Komunikasi Pemasaran, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Suriadi; Sulistyo Budi Utomo; Rendro Laksmono; Rudi Kurniawan; Loso Judijanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1940

Abstract

Penelitian ini menganalisis pengaruh komunikasi pemasaran, harga dan kualitas pelayanan terhadap kepuasan konsumen smartphone Samsung Galaxy. Populasi dalam penelitian ini adalah konsumen smartphone Samsung Galaxy. Penelitian ini menggunakan metode purposive sampling yaitu metode berdasarkan kriteria dengan jumlah sampel sebesar 100 responden. Model yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian secara parsial bahwa variabel komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil uji simultan penelitian bahwa komunikasi pemasaran, harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen smartphone Samsung Galaxy. Hasil penelitian ini memperoleh hasil nilai R Square diperoleh dengan hasil sebesar 44,2%. Sisanya sebesar 55,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, lokasi dan promosi dan lain-lain.
THE EFFECT OF PRICE DISCOUNTS AND PROMOTION ON PURCHASING WITH WORD OF MOUTH AS A MODERATING VARIABLE Frans Sudirjo; Fitri Novilia; Hadiansyah Ma’sum; Helmina br. Ginting; Rudi Kurniawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11992

Abstract

Abstract Price discounts are one of the factors that researchers believe can influence consumer purchasing decisions and are even the main factor that consumers take into account, especially for products that are not too much different in quality. Apart from price cuts, researchers also believe that promotional factors can also influence purchasing decisions due to the expanding market share and the increasing number of potential consumers who know about a product. Therefore, this research aims to analyze the effect of price discounts on purchasing decisions. Different from previous research, this research adds the Word of Mouth variable as a moderating variable. This research is qualitative research with an explanatory approach. The data used in this research is primary data that researchers obtained from the questionnaire method of 300 Shopee application users consisting of 150 sellers and 150 buyers. The questionnaire is in the form of multiple choices containing the words strongly agree-strongly disagree. These data were analyzed using the smart PLS 4.O method. Keywords : Price Discounts, Promotion, Purchasing, Word of Mouth
THE INFLUENCE OF CELEBRITY CONGRUENCE ON PURCHASING DECISIONS WITH BRAND QUALITY AS A MODERATING VARIABLE Syahrial Sidik; Alya Elita Sjioen; Rudi Kurniawan; Abdul Latif; Abdul Razak Munir
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13217

Abstract

This research is quantitative research with an exploratory approach, namely using a number of studies related to Celebrity Congruence, Pruchase Decision, and Brand Quality as the main reference and basic material to create novelty in the research carried out. This research uses primary data obtained from sellers of kebuli rice as many as 150 MSMEs and 150 consumers who have purchased kebuli rice. This data can be categorized as primary data because it was obtained directly. The instrument for obtaining this data uses an online questionnaire which contains 5 statements, namely strongly agree, agree, normal/so-so statement, disagree and strongly disagree which are used as validity test material. The data in this study was analyzed using the smart PLS 4.0 analysis tool. The result in this research show that the researcher's first hypothesis regarding the Celebrity Conguruence variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven and accepted because the P-Values value is below the 0.05 significance level, namely 0.011. This is due to the promotional influence of Sleebriti which has the main tasks of knowledge, skills, markets and so on which are in line with the products being marketed which can significantly influence purchasing decisions However, this research shows more significant results than previous research. Apart from that, in the second row of the third table the path coefficients show similar results if the Brand Quality variable can strengthen the influence of the Celebrity Congurence variable on Purchasing Decisions because the P-Values value is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.001. This is because Brand Quality is the most important thing to maintain and become the attention of buyers after seeing promotions from Celebrity Congruence. Based on this, the first and second hypotheses in this study are correct and can be proven. Keywords: Celebrity Congruence, Purchasing Decisions, Brand Quality
Determinants of Consumer Loyalty at Market Place Rudy Haryanto; Nur El Ikhsan; Iswahyu Pranawukir; Nirstyo Wahdi; Rudi Kurniawan
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6039

Abstract

In the midst of intense competition, e-commerce companies must be astute in seeing every opportunity to grow and effectively create new breakthroughs so that people do not move and continue to make transactions with the company. One way to develop a buying and selling business rapidly nowadays is to sell herbal herbal products online, both from social media and on e-commerce buying and selling platforms. The aim of this research is to analyze and test the influence of service quality, customer experience and trust on the loyalty of herbal medicine consumers who have shopped online on the Lazada marketplace. This research uses quantitative methods with multiple regression analysis. Sampling applied a purposive sampling method and the number of samples in this research was 87 respondents obtained by distributing online questionnaires via WhatsApp to online herbal medicine consumers in the Lazada marketplace. Consumers know the Lazada marketplace and have purchased herbal medicine online on the Lazada marketplace at least 3 times. Data were analyzed using IBM SPSS version 26 through several tests, namely: validity test, reliability test, classical assumption test, multiple linear regression analysis and coefficient of determination test. The results of this research show that service quality, customer experience and trust have a positive and significant effect, both partially and simultaneously, on the loyalty of herbal medicine consumers who have shopped online on the Lazada marketplace. It is hoped that Lazada will further adjust the menu displayed in its application according to needs in order to increase consumer confidence. This can be done by changing the appearance of the application to add to a good shopping experience for consumers.
Co-Authors Abdul Latif Abdul Razak Munir Andika Isma Asep Dadan Suhendar Eva Yuniarti Utami Fitri Novilia Frans Sudirjo Hadiansyah Ma’sum Helmina br. Ginting Iswahyu Pranawukir Kushariyadi Loso Judijanto Nirstyo Wahdi Nur El Ikhsan Nurlaila Syarfiah Asfo Rendro Laksmono Rudy Haryanto Salsabila Sulistyo Budi Utomo Suriadi Syahrial Sidik