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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Indonesian Journal of Innovation Multidisipliner Research Fundamental and Applied Management Journal
Kushariyadi Kushariyadi
PEM AKAMIGAS
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
The Influence Of Cross-Functional Collaboration, Top Management Support And Employee Digital Competence On Digital Innovation Capability In Multinational Service Companies Yanuar Latief; Haris Karyadi; Kushariyadi Kushariyadi; Iwan Henri Kusnadi; Baren Sipayung; Hakim Hakim
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.888

Abstract

This study aims to explore the influence of Cross-Functional Collaboration, Top Management Support and Employee Digital Competence on Digital Innovation Capability in a global service business. This study integrates quantitative research methodologies and survey methods by giving questionnaires to 210 workers and managers of a worldwide service firm by employing purposive sample approach. The prerequisites of respondents were that they had been working for at least two years, were active in the use of digital technology in their professional activities and had experienced the use of digital technology in the context of innovation or digital transformation efforts. The data analysis method was multiple linear regression Prior to the study, the data were tested for validity, reliability, normalcy, heteroscedasticity, and multicollinearity, as well as classical assumption tests. The results indicated that Cross-Functional Collaboration, Top Management Support, and Employee Digital Competence had a partial and simultaneous positive and significant effect on Digital Innovation Capability. The findings of the research reveal that an organization’s digital innovation skills may be strengthened by strengthening cross-functional collaboration, active support from top management and developing digital competencies of workers.
The Influence Of Corporate Social Responsibility, Market Orientation, And Green HRM On Sustainable Business Performance Of E-Commerce Companies Iwan Henri Kusnadi; Kushariyadi Kushariyadi; Tyahya Whisnu Hendratni; Robby Tanod Mamusung; Afrizal Afrizal; Titis Nistia Sari
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.924

Abstract

This research intends to investigate the effect of Corporate Social Responsibility, Market Orientation and Green Human Resource Management on Sustainable Business Performance in e-commerce enterprises. The research used the quantitative approach using a survey method, by delivering questionnaires to 220 workers and managers of e-commerce enterprises that were chosen using the purposive sample methodology. Respondents had to be working for at least two years, have been engaged in operational activities and decision-making of the firm and have knowledge of the organization’s policies on sustainability. The data analysis approach was multiple linear regression. Before the analysis, the data were verified for validity, reliability and classical assumption test including normality, heteroscedasticity and multicollinearity. The findings demonstrated that Corporate Social Responsibility, Market Orientation and Green Human Resource Management had good and substantial influence on Sustainable Business Performance partly and concurrently. The study results suggest that sustainable company performance may be improved by enhancing corporate social responsibility, boosting market orientation and adopting human resource management methods for environmental sustainability. The results of this study are intended to contribute to the establishment of sustainability strategies for e-commerce enterprises in the theoretical and practical context.
Co-Authors Afrizal Afrizal Andika Isma Baren Sipayung Eva Yuniarti Utami Hakim Hakim Haris Karyadi Iwan Henri Kusnadi Nurlaila Syarfiah Asfo Robby Tanod Mamusung Rudi Kurniawan Sari, Titis Nistia Tyahya Whisnu Hendratni Yanuar Latief