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All Journal International Journal of Engineering, Science and Information Technology Indonesian Journal of Innovation Multidisipliner Research Fundamental and Applied Management Journal
Kushariyadi Kushariyadi
PEM AKAMIGAS
Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation

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Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi Kushariyadi; Andika Isma
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): December
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
The Influence Of Cross-Functional Collaboration, Top Management Support And Employee Digital Competence On Digital Innovation Capability In Multinational Service Companies Yanuar Latief; Haris Karyadi; Kushariyadi Kushariyadi; Iwan Henri Kusnadi; Baren Sipayung; Hakim Hakim
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.888

Abstract

This study aims to explore the influence of Cross-Functional Collaboration, Top Management Support and Employee Digital Competence on Digital Innovation Capability in a global service business. This study integrates quantitative research methodologies and survey methods by giving questionnaires to 210 workers and managers of a worldwide service firm by employing purposive sample approach. The prerequisites of respondents were that they had been working for at least two years, were active in the use of digital technology in their professional activities and had experienced the use of digital technology in the context of innovation or digital transformation efforts. The data analysis method was multiple linear regression Prior to the study, the data were tested for validity, reliability, normalcy, heteroscedasticity, and multicollinearity, as well as classical assumption tests. The results indicated that Cross-Functional Collaboration, Top Management Support, and Employee Digital Competence had a partial and simultaneous positive and significant effect on Digital Innovation Capability. The findings of the research reveal that an organization’s digital innovation skills may be strengthened by strengthening cross-functional collaboration, active support from top management and developing digital competencies of workers.
The Influence Of Corporate Social Responsibility, Market Orientation, And Green HRM On Sustainable Business Performance Of E-Commerce Companies Iwan Henri Kusnadi; Kushariyadi Kushariyadi; Tyahya Whisnu Hendratni; Robby Tanod Mamusung; Afrizal Afrizal; Titis Nistia Sari
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.924

Abstract

This research intends to investigate the effect of Corporate Social Responsibility, Market Orientation and Green Human Resource Management on Sustainable Business Performance in e-commerce enterprises. The research used the quantitative approach using a survey method, by delivering questionnaires to 220 workers and managers of e-commerce enterprises that were chosen using the purposive sample methodology. Respondents had to be working for at least two years, have been engaged in operational activities and decision-making of the firm and have knowledge of the organization’s policies on sustainability. The data analysis approach was multiple linear regression. Before the analysis, the data were verified for validity, reliability and classical assumption test including normality, heteroscedasticity and multicollinearity. The findings demonstrated that Corporate Social Responsibility, Market Orientation and Green Human Resource Management had good and substantial influence on Sustainable Business Performance partly and concurrently. The study results suggest that sustainable company performance may be improved by enhancing corporate social responsibility, boosting market orientation and adopting human resource management methods for environmental sustainability. The results of this study are intended to contribute to the establishment of sustainability strategies for e-commerce enterprises in the theoretical and practical context.
The Influence of Scarcity Promotion, Electronic Word of Mouth, and Promotional Appeal on Impulsive Buying Behavior of E-Commerce Application Users Kushariyadi Kushariyadi; Muhammad Hery Santoso; Megawati Beddu; Vivid Violin; Ratu Nadya Wahyuningratna; Iwan Henri Kusnadi
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1347

Abstract

This research intends to examine the effect of Scarcity Promotion, Electronic Word of Mouth and Promotional Appeal on Impulsive Buying Behavior of e-commerce application users. The research used a quantitative approach utilizing the survey method of 220 e-commerce application users who were recruited using a purposive sample strategy. Data were acquired using online surveys and analyzed using multiple linear regression. Prior to the hypothesis testing, the data were examined using validity and reliability tests and the classical assumption test. The findings demonstrated that Scarcity Promotion, Electronic Word of Mouth, and Promotional Appeal had a good and substantial effect on Impulsive Buying Behavior partly and concurrently. The study results revealed that perceived scarcity, effect of digital reviews and promotional attractiveness were key determinants of impulsive purchase behavior among the e-commerce application users. This research contributes theoretically to the development of consumer behavior and digital marketing literature. It also has practical implications for e-commerce enterprises to build more successful promotional methods.
Multi Agent Model Analysis in Identifying the Relationship Between Productivity Level, Production Cost and Product Selling Price Kushariyadi Kushariyadi; Dina Agnesia Sihombing; Husaini Husaini; Ito Turyadi; Muhammad Zakaria
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.514

Abstract

This study aims to analyze the remuneration strategy and the dynamics of a highly competitive market that affect employee productivity and satisfaction. This research method uses a quantitative approach combined with comparative statistics. Companies often choose a per-piece pay strategy to encourage efficiency and productivity while managing labor costs. However, companies may shift to a profit-sharing system to increase employee engagement and loyalty. Differentiation of payment schemes, such as performance-based incentives, plays an important role in attracting and retaining talent and aligning strategies with business goals, which in turn helps manage labor costs and reduce competitive pressures. Productivity and price sensitivity of demand also influence company strategy in markets with high productivity and low demand sensitivity, companies tend to adopt more innovative strategies, while in markets with low productivity and high costs, they often implement more homogeneous and conservative strategies. Further studies are necessary to explore additional factors such as differences in recruitment strategies, industry characteristics, and other variables that influence company decisions in remuneration strategies and labor distribution. Understanding these findings enables companies to design more effective remuneration strategies based on market conditions and their workforce requirements.
Co-Authors Afrizal Afrizal Andika Isma Baren Sipayung Dina Agnesia Sihombing Eva Yuniarti Utami Hakim Hakim Haris Karyadi Husaini Husaini Ito Turyadi Iwan Henri Kusnadi Megawati Beddu Muhammad Hery Santoso Muhammad Zakaria Nurlaila Syarfiah Asfo Robby Tanod Mamusung Rudi Kurniawan Sari, Titis Nistia Tyahya Whisnu Hendratni Vivid Violin Wahyuningratna, Ratu Nadya Yanuar Latief