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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Anjoro : International Journal of Agriculture and Business Jurnal Pengabdian Dinamika
Ratna Mega Sari, Ratna Mega
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Social Sciences

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PEMANFAATAN TEKNOLOGI MEDIA SOSIAL UNTUK KESADARAN DAN KEPEDULIAN MASYARAKAT TERHADAP COVID-19. Sari, Ratna Mega; Gustamal, Tintus; Atthahara, Auvan; Fajriansyah, Mohammad Rafli; Noer, Syifa Fauziah; Aulia, Suci Nur; Nurfitriani, Lisdiana
Jurnal Pengabdian Dinamika Vol 8, No 1 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/dinamika.v8i1.12976

Abstract

Pondok Bahar village, Karang Tengah District is one of the villages that has been in the red zone for the spread of the corona virus.The low implementation of health protocols in the community and hoax information are the causes of the high spread of the virus in the area.Thus, this village has become the area chosen as a place for community service through online KKM activities at Sultan Ageng Tirtayasa University.The programs carried out in the KKM activity are divided into two main activities, namely the activity of providing correct information about covid 19 and socializing the prevention of covid 19 through social media in the form of poster and video content.The programs carried out include: Podcasts about preventing hoaxes about Covid-19 and vaccines, Creative Video Contest, making social media content in the form of posters related to covid 19 and making video content related to covid 19.
Sistem Pemasaran Manggis di Bogor dan Tasikmalaya Andriyanty, Reny; Aminda, Fadilla Ristya; Agustia, Devi; Sari, Ratna Mega
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19401

Abstract

The purpose of this study was to comprehensively examine the mangosteen marketing system in Bogor and Purwakarta.  The research methods used were qualitative and quantitative.  The results showed that the mangosteen marketing institutions in Bogor and Tasikmalaya Regencies consisted of farmers as producers, middlemen, collectors, exporters, and agro-industrial mangosteen processing institutions. In Bogor Regency, only 4 percent of farmers are ready to become marketing institutions capable of selling their products, while in Tasikmalaya Regency, the percentage is around 17 percent.  The farmer’s share of the price at the domestic consumer level indicates that the most effective marketing system is in Tasikmalaya, Purwakarta, and among mangosteen farmers in Bogor. The farmer’s share value for exported mangosteen in Bogor is 17.38, in Tasikmalaya it is 58.96, and in Purwakarta it is 48.78. The price formation process in both Bogor and Tasikmalaya districts is one-sided. Farmers tend to be price takers from the marketing institutions above them. An analysis of the correlation between the marketing institutions chosen by farmers and their income shows a fairly strong relationship of approximately 31.8 percent. Recommendations for improving the quality of mangosteen in Bogor, Tasikmalaya, and Purwakarta include the need for proper technical training in mangosteen cultivation and the production of organic products, accompanied by enhanced farmers' management capabilities regarding mangosteen marketing channels.
Bold factors influencing Indonesian processed cocoa export to major importing countries; Do export promotion agencies matter? Sari, Ratna Mega; Novianti, Tanti; Agbolosoo, John Atsu
Anjoro: International Journal of Agriculture and Business Vol 6 No 1 (2025): Anjoro
Publisher : Agribusiness Department, Agriculture and Forestry Faculty, Universitas Sulawesi Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/anjoro.v6i1.4864

Abstract

The role of ITPC (Indonesia Trade Promotion Center) as an export promotion agency has begun to be questioned due to the fluctuation in Indonesia's non-oil and gas export value. Some of the ITPCs are in major importing countries of Indonesian cocoa. This study aims to analyze the factors influencing Indonesian processed cocoa exports (HS1803/cocoa paste) to major importing countries, with a focus on the effect of ITPC, Indonesia's export promotion agency, in foreign countries. The types of data used are secondary data from 2005 to 2022, which involve the top seven importing countries: Malaysia, China, India, the United States, Brazil, Germany, and the Philippines. The data were analyzed using the gravity model. The data were obtained from various sources, including Statistics Indonesia, the World Bank, WITS, the Ministry of Industry, and other relevant institutions. Data processing was conducted by using panel data regression with EViews 10. Real exchange rate and the Indonesian Trade Promotion Center (ITPC) had a positive and significant impact on Indonesia's processed cocoa exports The ITPC dummy variable in the estimation of the model has a coefficient of 1.047, which means that if there is an ITPC in the destination importing country, the export value of Indonesian cocoa will be higher by as much as 104.7 percent compared to the importing destination country without ITPC Generally, the result of this research can be a recommendation to continue the existence of ITPC. The presence of ITPC will establish market intelligence and facilitate the export of processed cocoa to importing countries.
Co-Authors Agbolosoo, John Atsu Agustia, Devi Aminda, Fadilla Ristya Ari Tresna Sumantri Atthahara, Auvan Aulia, Suci Nur Fajriansyah, Mohammad Rafli Gustamal, Tintus Junaidi, Efri Noer, Syifa Fauziah Nurfitriani, Lisdiana Reny Andriyanty Tanti Novianti