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All Journal Warta Ikatan Sarjana Komunikasi Indonesia INFOKUM Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Pengabdian Masyarakat Multidisiplin Nivedana : Jurnal Komunikasi dan Bahasa Populika Jurnal Pengabdian Masyarakat (ABDIRA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Innovative: Journal Of Social Science Research Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Nurfian Yudhistira
Program Studi Ilmu Komunikasi, Universitas Amikom Yogyakarta
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"Ngopi Fancy as a Social Representation" A Phenomenological Study of Ngopi Fancy Posts on Instagram Halla Sayyidah Muflichah; Nurfian Yudhistira
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1968

Abstract

The phenomenon of ngopi fancy coffee among young urban Indonesians has evolved into a social practice encompassing identity, status, and lifestyle representations. This study aims to uncover the subjective meaning of the ngopi fancy coffee experience as part of the construction of social identity shaped through popular culture and digital media. Using a qualitative approach with an interpretive phenomenological analysis (IPA) study design, data were collected through in-depth interviews with five urban middle-class Generation Z participants who are active on social media. The results show that ngopi fancy coffee is interpreted as a form of self-expression, achieving social validation, and a manifestation of aesthetic values in everyday life. This activity functions as a consumption practice and a means of identity performance in the digital space. Social media, especially Instagram, has become the primary medium reinforcing this identity construction by visualizing a modern, aesthetic, and exclusive urban lifestyle. This study concludes that ngopi fancy coffee reflects the relationship between popular culture, symbolic consumption, and digital identity performativity in contemporary urban society. These findings provide a theoretical contribution to the study of cultural communication and identity and a critical reflection on the capitalization of social space in the digital media era. Keywords: Fancy Coffee; Popular Culture; Phenomenology; Representation.
Memahami Format Iklan di Dalam Video Games Ajibulloh, Alvian Alrasid; Yudhistira, Nurfian
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.271

Abstract

Evolusi industri game dan perubahan lanskap periklanan di masa pandemi bertanggung jawab atas meningkatnya minat pemasar dalam menggunakan game untuk tujuan periklanan. Para pembuat game juga mulai melakukan diversifikasi format iklan, sejak itu menurut data pada tahun 2020 mereka mengalami peningkatan pendapatan dari iklan sebesar 75%. Oleh karena itu kita perlu memahami jenis-jenis format iklan dalam game. Hasil penelitian ini mengungkapkan bahwa terdapat beberapa jenis format iklan dalam game, yakni; static in-game advertising, dynamic in-game advertising, advertising games (pure advertising games). Adapun untuk format dynamic in-game advertising memiliki beberapa jenis, yaitu; (1) interstitial ads, (2) in-game video, (3) native banners, (4) contextual ads, (5) rewarded ads, (6) expandable ads, (7) the secret area, (8) the in-game marketplace. Kesemua jenis ini dapat memberikan manfaat dalam proses pemasaran seperti mampu menciptakan experiential marketing, brand engagement, product placement.
Co-Authors Amelia, Nabila Syifa Angga Intueri Mahendra P Ariamanda, Revasya Arnes Damastuti, Riski Fitriani, Aulia Freza Giza Pudrianisa, Sheila Lestari Halla Sayyidah Muflichah Muflichah, Halla Sayyidah Nur Fajriyah, Nur Pratama Aditia Setiawan, Tedy Wijaya, Jeni Novianti Wiko Lasmawan Wiwid Adiyanto