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All Journal YUME : Journal of Management Warta Ikatan Sarjana Komunikasi Indonesia INFOKUM Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Pengabdian Masyarakat Multidisiplin Nivedana : Jurnal Komunikasi dan Bahasa Populika Jurnal Pengabdian Masyarakat (ABDIRA) Archive: Jurnal Pengabdian Kepada Masyarakat Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Innovative: Journal Of Social Science Research Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Nurfian Yudhistira
Program Studi Ilmu Komunikasi, Universitas Amikom Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN PEMASARAN PADA UMKM SUMBER SEHAT SEBAGAI CARA UNTUK MEMPERKENALKAN PRODUK: MARKETING TRAINING FOR SUMBER HEALTH SMEs AS A WAY TO INTRODUCE PRODUCTS Alvian Alrasid Ajibulloh; Angga Intueri Mahendra P; Nurfian Yudhistira
Jurnal Pengabdian Masyarakat Multidisiplin Vol 7 No 1 (2023): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v7i1.3458

Abstract

Introduction: The pandemic has hurt MSMEs. Even though MSMEs are currently fully operational, many problems still result in the low competitiveness of their business products, one of which is Sumber Sehat UMKM. Purpose: This activity aims to provide knowledge about marketing strategies and develop several forms of output for promotional purposes. Method: The method provided training and work initiated by Amikom Yogyakarta University and carried out in Plumbon Kidul Village RT 03 / RW 014, Mororejo, Kec. Paste, Kab. Sleman, Yogyakarta. Result: This activity results in partners getting a business identity through a logo design. Update the packaging design. Have a P-IRT and have promotional content in the form of product photos and videos. Not only that, managers and the community also received new knowledge regarding marketing strategies delivered through on-site seminars. And all of these activities have also been published in the mass media.
Membangun Literasi Digital dan Pencegahan Judi Online di SMA Negeri 1 Karangmojo Gunungkidul Kadek Kiki Astria; Wiwid Adiyanto; Alvian Alrasid Ajibulloh; Nurfian Yudhistira; Riski Damastuti; Raden Arditya Mutwara Lokita; Dhimas Adi Satria; Ria Andriani
Archive: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026): Juni 2026
Publisher : Asosiasi Pengelola Publikasi Ilmiah Perguruan Tinggi PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/arch.v5i2.252

Abstract

Latar Belakang: Urgensi dari kegiatan pengabdian kepada masyarakat ini didasari oleh pertumbuhan pengguna internet di Indonesia menunjukan tren positif. Di sisi lain literasi digital masyarakat masih dinilai rendah. Paparan iklan judi online dan intensitas peer group terkait dengan judi online berpotensi memengaruhi perilaku adiktif individu untuk ikut berjudi. Tujuan: Kegiatan ini bertujuan untuk meningkatkan pengetahuan tentang literasi digital di SMA Negeri 1 Karangmojo, Gunungkidul, D.I. Yogyakarta Metode:Terdapat tiga tahapan yang menjadi metode pada kegiatan ini, yaitu persiapan, pelaksanaan, dan evaluasi. Hasil: Hasil kegiatan ini menunjukan peningkatan pemahaman literasi digital dari para peserta. Siswa-siswi diajak untuk mengenal untuk menghindari pengaruh iklan judi online. Kegiatan ini juga membahas etika bermedia sosial. Siswa-siswi menunjukkan partisipasi aktif dalam diskusi, mampu memverifikasi informasi, dan memahami resiko serta peluang yang bisa diupayakan melalui media digital. Kesimpulan: Pemaparan literasi digital ini memberikan tambahan bekal bagi siswa-siswi untuk mereduksi resiko yang ditimbulkan dan memanfaatkan peluang dari media digital. Kegiatan literasi digital memerlukan kontinuitas dan pengembangan yang berkelanjutan.
Influencer Marketing Melalui Grup Kolektif: Studi Kasus Kolaborasi Brand Lokal Dengan The Prediksi Alvian Alrasid Ajibulloh; Nurfian Yudhistira; Kadek Kiki Astria; Yulinda Erlistyarini; Andreas Tri Pamungkas; Halla Sayyidah Muflichah
YUME : Journal of Management Vol 9, No 1 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11268

Abstract

Penelitian ini menganalisis strategi influencer marketing melalui grup kolektif dengan studi kasus kolaborasi brand dan The Prediksi. Menggunakan metode kualitatif studi literatur dan observasi siber, penelitian menemukan bahwa kolaborasi ini terletak pada pergeseran dari hubungan transaksional menuju narasi storytelling yang cair melalui pola komedi dan produk eksklusif. Kekuatan kolektif sebagai opinion leader menciptakan efek amplifikasi multichannel yang menjangkau berbagai ceruk pasar secara simultan. Berdasarkan Model Ohanian, keberhasilan strategi ini didorong oleh sinergi dimensi attractiveness, expertise, dan trustworthiness anggota grup yang mampu mengonversi perhatian audiens menjadi loyalitas merek, sekaligus memberikan solusi kompetitif bagi pertumbuhan industri kreatif lokal di Indonesia. Kata kunci: Influencer Marketing, Storytelling, The Prediksi, Strategi Pemasaran Kolektif. 
"Ngopi Fancy as a Social Representation" A Phenomenological Study of Ngopi Fancy Posts on Instagram Halla Sayyidah Muflichah; Nurfian Yudhistira
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1968

Abstract

The phenomenon of ngopi fancy coffee among young urban Indonesians has evolved into a social practice encompassing identity, status, and lifestyle representations. This study aims to uncover the subjective meaning of the ngopi fancy coffee experience as part of the construction of social identity shaped through popular culture and digital media. Using a qualitative approach with an interpretive phenomenological analysis (IPA) study design, data were collected through in-depth interviews with five urban middle-class Generation Z participants who are active on social media. The results show that ngopi fancy coffee is interpreted as a form of self-expression, achieving social validation, and a manifestation of aesthetic values in everyday life. This activity functions as a consumption practice and a means of identity performance in the digital space. Social media, especially Instagram, has become the primary medium reinforcing this identity construction by visualizing a modern, aesthetic, and exclusive urban lifestyle. This study concludes that ngopi fancy coffee reflects the relationship between popular culture, symbolic consumption, and digital identity performativity in contemporary urban society. These findings provide a theoretical contribution to the study of cultural communication and identity and a critical reflection on the capitalization of social space in the digital media era. Keywords: Fancy Coffee; Popular Culture; Phenomenology; Representation.
Co-Authors Amelia, Nabila Syifa Andreas Tri Pamungkas Angga Intueri Mahendra P Ariamanda, Revasya Arnes Damastuti, Riski Dhimas Satria Fitriani, Aulia Freza Giza Pudrianisa, Sheila Lestari Halla Sayyidah Muflichah Kadek Kiki Astria Muflichah, Halla Sayyidah Nur Fajriyah, Nur Pratama Aditia Raden Arditya Mutwara Lokita Ria Andriani Riski Damastuti Setiawan, Tedy Wijaya, Jeni Novianti Wiko Lasmawan Wiwid Adiyanto Yulinda Erlistyarini