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All Journal Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Insani INFOKUM Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Pengabdian Masyarakat Multidisiplin Nivedana : Jurnal Komunikasi dan Bahasa Populika Jurnal Pengabdian Masyarakat (ABDIRA) Archive: Jurnal Pengabdian Kepada Masyarakat Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Innovative: Journal Of Social Science Research Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Nurfian Yudhistira
Program Studi Ilmu Komunikasi, Universitas Amikom Yogyakarta
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Journal : Populika

 1 
SOCIAL CLIMBER IDENTITY AND MEMORY : POTRET DIRI SEBAGAI OBJEKTIVITAS HIPERREALITAS KEHIDUPAN DAN DEGRADASI MEMORI Yudhistira, Nurfian
POPULIKA Vol 8, No 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.134

Abstract

This study examines the development of photographic technology that facilitates the development of the phenomenon of social climbing by highlighting the hyperreality of social media, thereby resulting in the emergence of a new identity for social climbers. Photography technology has evolved over time. Digital technology has created instant technology that makes it easy for camera users to operate cameras with automatic adjustment features, therefore the technology industry is constantly looking for ways to develop and make smartphones. Smartphones integrate image and communication technology into one device, making it easier for users to communicate. This smart phone supports online access to social media because of its features that can be connected to the internet. So anyone can share their photography using this tool and also social media. social media makes it easy for everyone to access information including personal activities that are shared, so that phenomena that are often referred to as social climbing phenomena are phenomena marked by social media users who are competing to improve their social status on online social media. The phenomenon of social climbing makes someone create a new identity for themselves on social media. Creating a life that is exaggerated from its original reality or also called hyperreality. This study aims to provide education related to the use of photography and social media, so that people do not fall into the phenomenon of false identities in social media.
SOCIAL CLIMBER IDENTITY AND MEMORY : POTRET DIRI SEBAGAI OBJEKTIVITAS HIPERREALITAS KEHIDUPAN DAN DEGRADASI MEMORI Yudhistira, Nurfian
POPULIKA Vol. 8 No. 1 (2020): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v8i1.134

Abstract

This study examines the development of photographic technology that facilitates the development of the phenomenon of social climbing by highlighting the hyperreality of social media, thereby resulting in the emergence of a new identity for social climbers. Photography technology has evolved over time. Digital technology has created instant technology that makes it easy for camera users to operate cameras with automatic adjustment features, therefore the technology industry is constantly looking for ways to develop and make smartphones. Smartphones integrate image and communication technology into one device, making it easier for users to communicate. This smart phone supports online access to social media because of its features that can be connected to the internet. So anyone can share their photography using this tool and also social media. social media makes it easy for everyone to access information including personal activities that are shared, so that phenomena that are often referred to as social climbing phenomena are phenomena marked by social media users who are competing to improve their social status on online social media. The phenomenon of social climbing makes someone create a new identity for themselves on social media. Creating a life that is exaggerated from its original reality or also called hyperreality. This study aims to provide education related to the use of photography and social media, so that people do not fall into the phenomenon of false identities in social media.
"Ngopi Fancy as a Social Representation" A Phenomenological Study of Ngopi Fancy Posts on Instagram Halla Sayyidah Muflichah; Nurfian Yudhistira
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1968

Abstract

The phenomenon of ngopi fancy coffee among young urban Indonesians has evolved into a social practice encompassing identity, status, and lifestyle representations. This study aims to uncover the subjective meaning of the ngopi fancy coffee experience as part of the construction of social identity shaped through popular culture and digital media. Using a qualitative approach with an interpretive phenomenological analysis (IPA) study design, data were collected through in-depth interviews with five urban middle-class Generation Z participants who are active on social media. The results show that ngopi fancy coffee is interpreted as a form of self-expression, achieving social validation, and a manifestation of aesthetic values in everyday life. This activity functions as a consumption practice and a means of identity performance in the digital space. Social media, especially Instagram, has become the primary medium reinforcing this identity construction by visualizing a modern, aesthetic, and exclusive urban lifestyle. This study concludes that ngopi fancy coffee reflects the relationship between popular culture, symbolic consumption, and digital identity performativity in contemporary urban society. These findings provide a theoretical contribution to the study of cultural communication and identity and a critical reflection on the capitalization of social space in the digital media era. Keywords: Fancy Coffee; Popular Culture; Phenomenology; Representation.
Co-Authors Amelia, Nabila Syifa Angga Intueri Mahendra P Ariamanda, Revasya Arnes Astria, Kadek Kiki Bernadhed, Bernadhed Damastuti, Riski Fitriani, Aulia Freza Giza Pudrianisa, Sheila Lestari Halla Sayyidah Muflichah Lokita, Raden Arditya Mutwara Muflichah, Halla Sayyidah Mulia Sulistiyono Nur Fajriyah, Nur Pratama Aditia Ria Andriani Satria, Dhimas Adi Setiawan, Tedy Wijaya, Jeni Novianti Wiko Lasmawan Wiwid Adiyanto