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All Journal Journal of English Language Teaching and Linguistics REiLA: Journal of Research and Innovation in Language Jurnal Sinestesia Leksema: Jurnal Bahasa dan Sastra
Dewianti Khazanah
Universitas Jember
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Exploring Indonesian Learners’ Attitudes and Beliefs toward English Accents: A Case Study in an Indonesian University Dewianti Khazanah
Journal of English Language Teaching and Linguistics Journal of English Language Teaching and Linguistics, 8(3), December 2023
Publisher : Yayasan Visi Intan Permata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/jeltl.v8i3.1153

Abstract

This study reported the attitudes of 67 Indonesian English language learners toward British, American, and their own English accents and explored the underlying reasons motivating these attitudes. The participants’ English proficiency ranged from intermediate to advanced proficiency and confirmed either or both direct and indirect exposures to intercultural communication with speakers of English of other nationalities. The participants were required to listen to three audio samples, Received Pronunciation (RP), General American (GA), and Indonesian accented English (IAE), and to rate the accents on ‘standard’, ‘intelligent’, ‘polite’, and ‘pleasant’ traits. To seek the significant overall mean scores and the meaningful scores across the groups, ANOVA and post-hoc Tukey test were used. The results of the interview, additionally, were analyzed using content analysis techniques to find meaningful categories to clarify such emerging perceptions. The results show an overall positive attitude toward all three accents with the Indonesian accent perceived significantly more positively compared to the other two on the ‘intelligent’, ‘polite’, and ‘pleasant’ traits. The more positive evaluation of their own accent was driven by the realization that mutual intelligibility is more important than prestige, and there is a need for cultural value projections, that is, to use their own accent to channel politeness. These results call for the reinforcement of mutual intelligibility as the core of assessment and acceptance of local accents in classrooms. This can be channeled through the active promotion of audio samples demonstrating different varieties of English in the class instead of focusing exclusively on RP and GA; and through teachers’ acceptance of students’ intelligible local accents.
Why is so English in Indonesian Cosmetics Advertisements? Deciphering the Commodification of English Hadi Sampurna; Riskia Setiarini; Dewianti Khazanah; Reni Kusumaningputri; Syamsul Anam
Jurnal Sinestesia Vol. 13 No. 2 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

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Abstract

This article discusses language commodification in cosmetics advertisements. The vast growing of cosmetics business in Indonesian in the last decade has triggered the rampant of the new brands of cosmetics either products of local Indonesia or of foreign countries. The use of English is obviously visible in the cosmetics advertisements, making it opaque to be distinguished which brands are local and which are international. In this, we investigate the commodification of English in the advertisements of local brands. The method we use is qualitative, through observation and documentation. The selected data are in the form of lexes in the advertisements, gained through billboards, signages, and in-store displays in some malls in Jakarta. We select 7 advertisements of 6 brands. Using Peirce’s triadic model of signs, we obtain that English is employed due to its multifaceted functions. We argue that once in a while Bahasa Indonesian replaces English, for its accentuation and clarity of the message is intended to make. This is because the advertisements are for Indonesian consumers. One salient finding is there is a tendency to use English in the names of brands, particularly to soar up the sense of quality and internationality, in terms of making the brands ready for competing with other international brands penetrating Indonesian markets on a vast scale.
English as a Lingua Franca in the Eyes of Indonesian In-service Teachers: Attitudes and Beliefs Kusumaningputri, Reni; Khazanah, Dewianti; Setiarini, Riskia; Sampurna, Hadi
REiLA : Journal of Research and Innovation in Language Vol. 4 No. 1 (2022): REiLA : Journal of Research and Innovation in Language
Publisher : The Institute of Research and Community Service (LPPM) - Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/reila.v4i1.9538

Abstract

Based on the premise that teachers are at the forefront of global multilingual cultural awareness agencies, the research on their views toward English as a Lingua Franca (ELF) concepts is critical. This study investigated the attitudes and beliefs of 120 in-service secondary teachers toward ELF in Indonesia. It employed a mixed-method design. Research data was collected using a questionnaire and semi-structured interviews. Thematic coding analysis was used to interpret qualitative data. The results indicated teachers' positive changes in attitudes and beliefs in five ELF categories: the presence of multilingual characters and pronunciation model used in the classroom, learning goals, the roles of language and culture, and the language used in the classroom and the assessment. Challenges to welcoming the ELF perspective in classroom practices identified in the study were government policy, parental support, and individual teachers' reflection on the current position of English in the global discourse, primarily since beliefs on the superiority of native English speakers were found to be strong. This study suggests that teachers’ awareness in designing sensitive instructions and materials to welcome lingua cultural varieties would improve the understanding of transpiring changes in the global sociolinguistic landscape. Government intervention is called for to provide cheaper and more accessible materials representing English variations.
GEOSEMIOTICS IN BALI LINGUISTIC LANDSCAPE: DISSECTING THE INTENDED MEANINGS OF THE SHOPFRONT SIGNAGES Riskia Setiarini; Dewianti Khazanah; Hadi Sampurna; Syamsul Anam
Leksema: Jurnal Bahasa dan Sastra Vol. 9 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ljbs.v9i2.9062

Abstract

This article investigates salient components in Bali shopfront signages to discover the intended meanings behind the use of the signs and the use of English and its counterparts, in particular local/national languages, in them. Two approaches employed are geosemiotics–to construe the meanings of the signs–and linguistic landscape–to reveal the role of English and its counterparts in them. Bali, specifically Kuta was selected as the most affluent tourism area and is chosen due to the fact that it experiences the apparent change in its linguistic landscape. The former approach covers three prominent elements, such as interaction order, visual semiotics, and place semiotics, conceiving the whole message the sign makers convey. Meanwhile, the latter focuses on the revelation of the visibility of English and the local and national languages in the signages and the revelation of their implied meaning. The collected data are 10 signages, as these are most representative data to select, in terms of the outright blends of English and its counterparts. The result of the analysis indicates some facts conceiving interaction, visual and situational meanings. English was mostly found in the type of businesses, the offers and products, and slogan. The visibility of English along with local/national languages and their influence in all selected data indicates modernity, efficiency and effectiveness, luxury, being communicative, non-traditional manner, and happy-go-lucky sense. The Indonesian and local languages are reported to be used as the names of the shop, and as referring to either low-budget or affordable prices of products or culturally/locally bound reason.
Co-Authors Hadi Sampurna Reni Kusumaningputri Reni Kusumaningputri Riskia Setiarini Sampurna, Hadi Syamsul Anam