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All Journal Jurnal Sinestesia Journal of Feminism and Gender Studies Leksema: Jurnal Bahasa dan Sastra Journal of Feminism and Gender Studies (JFGS) Jurnal Penelitian Humaniora
Syamsul Anam
Universitas Jember
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Depiction of Machismo through Castillo Brothers in Oscar Hijuelos’ The Mambo Kings Play Songs of Love Supiastutik Supiastutik; Septania Alya Rakhman; Syamsul Anam
Journal of Feminism and Gender Studies Vol 4 No 1 (2024): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v4i1.46266

Abstract

The Mambo Kings Play Songs of Love (1989) is a novel by Oscar Hijuelos, a Cuban-American writer. It talks about the lives of Cesar and Nestor Castillo, Cuban immigrants who live in America to pursue their dreams as musicians. The novel strongly connects to Latin American culture. The Castillo brothers are known for embracing their "Cubanness" as men. Men in Spanish-speaking countries are recognized for their masculine solid pride. Their strong masculine pride is often associated with an exaggeration of their masculinity. People often call it machismo. Machismo, derived from destructive aspects such as aggressiveness, womanizing, emotional withdrawal, and male chauvinism, is known for having harmful outcomes for men who embed it. Operating Hall's Theory of Representation and Kupers' concept of toxic masculinity, this research aims to show how the Castillo brothers represent machismo and reveal the ideology of Oscar Hijuelos' regarding machismo. This research is conducted as qualitative research, utilizing narratives and dialogues. The study found that Cesar's practice of machismo through the act of being a Latin lover affects his participation in alcoholism and resistance to professional help. Besides, Nestor's practice of machismo for being a "man with muscle" eventually leads him to depression, anxiety, and rejection of therapy. It is acknowledged their status as immigrants heighten their practices of machismo. Through his writing, the author expects to criticize machismo.
Why is so English in Indonesian Cosmetics Advertisements? Deciphering the Commodification of English Hadi Sampurna; Riskia Setiarini; Dewianti Khazanah; Reni Kusumaningputri; Syamsul Anam
Jurnal Sinestesia Vol. 13 No. 2 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

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Abstract

This article discusses language commodification in cosmetics advertisements. The vast growing of cosmetics business in Indonesian in the last decade has triggered the rampant of the new brands of cosmetics either products of local Indonesia or of foreign countries. The use of English is obviously visible in the cosmetics advertisements, making it opaque to be distinguished which brands are local and which are international. In this, we investigate the commodification of English in the advertisements of local brands. The method we use is qualitative, through observation and documentation. The selected data are in the form of lexes in the advertisements, gained through billboards, signages, and in-store displays in some malls in Jakarta. We select 7 advertisements of 6 brands. Using Peirce’s triadic model of signs, we obtain that English is employed due to its multifaceted functions. We argue that once in a while Bahasa Indonesian replaces English, for its accentuation and clarity of the message is intended to make. This is because the advertisements are for Indonesian consumers. One salient finding is there is a tendency to use English in the names of brands, particularly to soar up the sense of quality and internationality, in terms of making the brands ready for competing with other international brands penetrating Indonesian markets on a vast scale.
GEOSEMIOTICS IN BALI LINGUISTIC LANDSCAPE: DISSECTING THE INTENDED MEANINGS OF THE SHOPFRONT SIGNAGES Riskia Setiarini; Dewianti Khazanah; Hadi Sampurna; Syamsul Anam
Leksema: Jurnal Bahasa dan Sastra Vol. 9 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ljbs.v9i2.9062

Abstract

This article investigates salient components in Bali shopfront signages to discover the intended meanings behind the use of the signs and the use of English and its counterparts, in particular local/national languages, in them. Two approaches employed are geosemiotics–to construe the meanings of the signs–and linguistic landscape–to reveal the role of English and its counterparts in them. Bali, specifically Kuta was selected as the most affluent tourism area and is chosen due to the fact that it experiences the apparent change in its linguistic landscape. The former approach covers three prominent elements, such as interaction order, visual semiotics, and place semiotics, conceiving the whole message the sign makers convey. Meanwhile, the latter focuses on the revelation of the visibility of English and the local and national languages in the signages and the revelation of their implied meaning. The collected data are 10 signages, as these are most representative data to select, in terms of the outright blends of English and its counterparts. The result of the analysis indicates some facts conceiving interaction, visual and situational meanings. English was mostly found in the type of businesses, the offers and products, and slogan. The visibility of English along with local/national languages and their influence in all selected data indicates modernity, efficiency and effectiveness, luxury, being communicative, non-traditional manner, and happy-go-lucky sense. The Indonesian and local languages are reported to be used as the names of the shop, and as referring to either low-budget or affordable prices of products or culturally/locally bound reason.
COMPARATIVE STUDY ON HOW AMERICAN WHITE & BLACK POETS SEE BLACK PEOPLE: A SEMIOTIC ANALYSIS OF POETRY Ardiyanti Agnes Fitriyah; Irana Astutiningsih; Syamsul Anam
Jurnal Penelitian Humaniora Vol. 26 No. 1 (2025): Vol 26, No 1: February 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/humaniora.v26i1.9166

Abstract

This research aims to compare the significance in the 21st century through Langston Hughes‟ and Maya Angelou‟s selected poems. In this research, I took two selected poems of Langston Hughes and two selected poems of Maya Angelou which focusses on Racism‟s issue. Therefore, this research uses Michael Riffaterre‟s Semiotics of poetry theory to find out the meaning and significance of the chosen poems. This research uses some opinions and history as a hypogram to portrait the ideal women in the 21st century. This research is conducted by applying a qualitative method and the data are in the form of word, phrase, sentence, or line and stanza. The data are divided into primary and secondary data. This research focuses on the two main problems. The first is the racism perspective comparison represented in the selected poems by Langston Hughes and Maya Angelou. The result of this research shows that the significance of Langston Hughes‟s and Maya Angelou‟s poems focuses on racism perspectives to black people.
Depiction of Machismo through Castillo Brothers in Oscar Hijuelos’ The Mambo Kings Play Songs of Love Supiastutik Supiastutik; Septania Alya Rakhman; Syamsul Anam
Journal of Feminism and Gender Studies Vol. 4 No. 1 (2024): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v4i1.46266

Abstract

The Mambo Kings Play Songs of Love (1989) is a novel by Oscar Hijuelos, a Cuban-American writer. It talks about the lives of Cesar and Nestor Castillo, Cuban immigrants who live in America to pursue their dreams as musicians. The novel strongly connects to Latin American culture. The Castillo brothers are known for embracing their "Cubanness" as men. Men in Spanish-speaking countries are recognized for their masculine solid pride. Their strong masculine pride is often associated with an exaggeration of their masculinity. People often call it machismo. Machismo, derived from destructive aspects such as aggressiveness, womanizing, emotional withdrawal, and male chauvinism, is known for having harmful outcomes for men who embed it. Operating Hall's Theory of Representation and Kupers' concept of toxic masculinity, this research aims to show how the Castillo brothers represent machismo and reveal the ideology of Oscar Hijuelos' regarding machismo. This research is conducted as qualitative research, utilizing narratives and dialogues. The study found that Cesar's practice of machismo through the act of being a Latin lover affects his participation in alcoholism and resistance to professional help. Besides, Nestor's practice of machismo for being a "man with muscle" eventually leads him to depression, anxiety, and rejection of therapy. It is acknowledged their status as immigrants heighten their practices of machismo. Through his writing, the author expects to criticize machismo.
Co-Authors Ardiyanti Agnes Fitriyah Dewianti Khazanah Hadi Sampurna Irana Astutiningsih Reni Kusumaningputri Riskia Setiarini Septania Alya Rakhman Supiastutik Supiastutik