Eka Safitri Utami
Universitas PGRI Adi Buana Surabaya

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PELUANG BISNIS MENJADI KONTEN KREATOR DI KALANGAN PEMUDA DESA BANJAR KEMUNING SEDATI SIDOARJO PADA ERA DIGITAL Irnawati Irnawati; Suhartono Suhartono; I Wayan Arsana; Akhmad Qomaru Zaman; Pandu Rudy Widyatama; Elok Kinanti; Eka Safitri Utami; Qurrotul Uyun
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

The digital era is now changing the way people view doing business, especially the millennial generation. This millennial generation is one of the few people affected by technology. This generation is not only surfing social media, but also working on their personal accounts to take advantage of unlimited digital business opportunities, ranging from being speakers, brand ambassadors, endorsements, content creators, and many more. Business opportunities in the digital era are very promising, but often some of the millennial young generation now have not found a direction in building personal branding. This happened because of the lack of understanding and readiness among these young people. The need for real efforts through community service programs carried out by the PPKn Study Program of PGRI Adi Buana University Surabaya to socialize the youth of Banjar Kemuning Village to use social media by becoming content creators. The method of implementing this community service is the preparation, implementation, and evaluation stages. The result of this service program is to open views and provide understanding to village youth to use social media as a business opportunity. The active response and enthusiasm of village youth in paying attention to the material shows interest in becoming content creators.
Development of children's social care attitudes through advocacy activities Dwi Retnani Srinarwati; Akhmad Qomaru Zaman; Eka Safitri Utami
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020233176

Abstract

This research was conducted against the background of the phenomenon of declining social behavior in society and the problems it causes. The purpose of this study is to analyze and describe the development of children's social behavioral attitudes through advocacy activities. The research approach used is descriptive qualitative. The subjects of this study were children aged 8-12 years in Taman District, Sidoarjo. The data collection techniques used are observation, interviews, and documentation. The results showed that advocacy activities can develop children's social care attitudes towards various social issues that develop in the community. These issues include the environment, social justice, education, and health. Participation in advocacy activities illustrates cooperation in the form of collaboration between children with each other. They learn to cooperate in achieving goals. The role of advocacy institutions is initiation, planning, mobilizing resources, implementing, monitoring, and evaluating.