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All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Journal of Management and Bussines (JOMB) Formosa Journal of Sustainable Research (FJSR) RESLAJ: Religion Education Social Laa Roiba Journal
Puji Astuti
Universitas Esa Unggul, Jakarta, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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The Influence of Social Media Influencer Attributes, Perceived Friendship, Psychological Well-Being on Customer Loyalty on the Instagram Application Juliano Suwandi; Puji Astuti
Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i4.3540

Abstract

Social media is online media that allows users to present themselves or communicate, work together, share and interact with other users. The purpose of this study was to explore the relationship between Social Media Influencer Attributes, Perceived Friendship, and Psychological Well-being on customer loyalty on the Instagram application. This study was designed using a purposive sampling method involving 258 Instagram application users in Jakarta, Bogor, Depok, Tangerang and Bekasi. Data were analyzed using structural equation modeling (SEM). Some of the findings in this study are that Social Media Influencer Attributes have a positive influence on Perceived Friendship. Perceived Friendship has a positive effect on Psychological Well-Being. Social Media Influencer Attributes have a positive effect on Psychological Well-Being. Perceived Friendship has a positive effect on customer loyalty. Social Media Influencer Attributes have a positive effect on customer loyalty. There is no effect of Psychological Well-Being on customer loyalty. The managerial implications of this research for Instagram users and researchers are implementing Social Media Influencer Attributes, developing Perceived Friendship, and increasing customer loyalty and placing customers at the core of social media strategy
Peningkatan Kompetensi Pemahaman Pengolahan Data Menggunakan LISREL pada Mahasiswa FEB Universitas Esa Unggul Ikramina Larasati Hazrati havidz; Puji Astuti; Hernawati W Retno Wiratih; M. Havidz Aima; Maya Puspita Dewi; Puji Kusuma Wardani
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3332

Abstract

Salah satu faktor yang mendorong kolaborasi riset antara mahasiswa dan dosen adalah keharusan publikasi tugas akhir mahasiswa yang mengharuskan mereka berkolaborasi dengan dosen pembimbing mereka. Pelatihan tentang cara membangun penelitian yang dapat dibagikan kepada mahasiswa sangat diperlukan. Tujuan dari pelatihan statistic series dilaksanakan guna meningkatkan keterampilan dalam penggunaan software statistika yang pada akhir muaranya dapat membantu dalam pengolahan data penelitian. Setelah pelatihan statistic series terlaksana, terdapat peningkatan pemahan dari peserta mahasiswa yang mengikuti kegiatan ini
Employee’s Well Being dan Job Satisfaction : Tinjauan Peran Family Supportive Supervisor Behaviors dan Work-Family Conflict Moch Endaryanto; Puji Astuti
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.8201

Abstract

This research aims to explore the influence of family supportive supervisor behaviors on work-family conflict and its impact on work life balance and work engagement, which in turn influences employee job satisfaction. This research method used purposive sampling and involved 357 aircraft cabin crew from airlines in Indonesia. Data analysis was carried out using Structural Equation Modeling (SEM). The research results show that family supportive supervisor behaviors have a negative influence on work-family conflict. Furthermore, work-family conflict also has a negative influence on employee work-life balance and work engagement. However, work life balance and work engagement positively influence employee job satisfaction. The managerial implication of this research is that the implementation of family supportive supervisor behaviors in companies can help reduce the level of work-family conflict, so that employee performance and productivity can increase. Thus, companies can obtain long-term benefits through attention to these aspects. Conclusion, this research contributes to the understanding of the relationship between family supportive supervisor behaviors, work-family conflict, and employee work welfare factors. The practical implications of this research provide guidance for companies in developing management policies and practices that support balance between work life and personal life of employees, so as to increase overall job satisfaction and productivity. Keywords: Employee's Well-Being, Family Supportive Supervisor Behaviors, Job Satisfaction, Role Analysis, Work-Family Conflict
MEMBANGUN RELATIONSHIP QUALITY UNTUK MENINGKATKAN BRAND IMAGE,RELATIONSHIP VALUE, DAN PARTICIPATION INTENTION PRODUK ICONNET Puji Astuti; Farhan Dwikaryana; Rojuaniah Rojuaniah; Ikramina Larasati Hazrati Havidz; Lutfi Eka Sansetika
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10902

Abstract

The marketing strategy involving consumers is currently a dissolution which is considered effective with product promotions carried out by the companies themselves (Strand & Robertson, 2020). Relationship quality is a key factor in marketing strategies that involve consumers, because it will illustrate how strong the relationship between brands and consumers is (Adhikari & Panda, 2020). According to Shahid et al. (2023) good relationship quality allows consumers not only to understand a brand better, but will enable consumers to participate in spreading good things about the brand. The purpose of this study was to examine the relationship between social media marketing activities and customer experience as a preliminary to relationship quality, and how the quality of the relationship between a customer and a brand impacts brand image, intention to participate, and relationship value. This study uses a quantitative approach where data collection is carried out through surveys by distributing online questionnaires via Google Forms which are posted directly to ICONNET customers. Based on the test results of this study, it is proven that there is a relationship between some of the variables, although some do not affect one another. Based on the results that can be concluded in this study, social media marketing activities & customer experience are not the driving factors for relationship quality. However, this study was successful in confirming the influence of brand image, participation intention, and relationship value on the quality of Iconnet's customer relationships.
PENGARUH PROGRAM UNIVERSITAS “KEWIRAUSAHAAN”, KREATIVITAS, EFIKASI DIRI WIRAUSAHA TERHADAP NIAT BERWIRAUSAHA Tantri Yanuar Rahmat Syah; Hery Darmawan; Rojuaniah; Puji Astuti; Kristiana Widiawati
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1134

Abstract

This study aims to analyze the effect of entrepreneurial program, creativity, and entrepreneurial self-efficacy on the entrepreneurial intention of Bina Insani University students. Data were collected through an online questionnaire to students who had participated in the entrepreneurial program. Data analysis was conducted using Structural Equation Modeling (SEM) with SPSS and SmartPLS. The results showed that the entrepreneurial program had a positive effect on entrepreneurial intention, while creativity and entrepreneurial self-efficacy had no direct effect on entrepreneurial intention. This research is expected to provide valuable information for educational institutions in their efforts to improve the quality of education and encourage young entrepreneurs from among students.
Faktor Anteseden Impulsive Buying: Studi Peran Mediasi Attitudinal Loyalty dan Moderasi dari Self-Control Feby Elvaretta; Puji Astuti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.6887

Abstract

In the digital age, impulse purchases, especially among millennials, are often influenced by promotions on social media and online shopping platforms. The purpose of this study is to understand the extent to which these factors contribute to OCE and impulse buying behavior. This study used a quantitative approach with a survey design through a Google Form questionnaire to 326 Shopee users in Jabodetabek, with data analyzed using Lisrel's Structural Equation Modeling (SEM). The results show that OCE has no direct impact on impulsive buying, while hedonic value has a significant influence. Attitudinal loyalty does not mediate the relationship between OCE and impulsive buying, and self-control can reduce impulsive buying tendencies. This research contributes to marketing strategies and customer relationship management in marketplaces, highlighting the need to improve the shopping experience to encourage impulsive buying while maintaining transaction security, product authenticity, and service quality. Promotional strategies, such as videos, can encourage impulsive buying without damaging consumer trust or loyalty. These findings confirm the importance of OCE in the sustainability of online businesses.
Faktor Pendorong Satisfaction: Studi Peran Perceived Value, Perceived Price, dan Electronic Word of Mouth Anisa Cahyani; Puji Astuti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.6888

Abstract

Various marketplace sites have sprung up on digital platforms, such as Shopee, Tokopedia, Lazada, and others. The purpose of this study is to further explore the extent of the relationship between Perceived Value, Perceived Price, E-WOM, and Perceived Convenience which can increase Satisfaction on Repurchase Intention. This research uses a quantitative approach with a survey design through a Google Form questionnaire to 298 Shopee, Tokopedia, and Lazada users in Jabodetabek, with data analysis using Structural Equation Modeling (SEM) Lisrel. This study changed the Trust variable to Perceived Price and added the Satisfaction variable as a factor in business success. This study shows that Perceived Convenience and Perceived Value have no relationship to Repurchase Intention, while Perceived Price increases Perceived Value. Perceived Value also has a positive effect on E-WOM and Satisfaction, which can encourage consumers to recommend products and repurchase intentions. These findings emphasize the importance of product quality, competitive pricing strategies, and efforts to increase E-WOM to strengthen customer satisfaction and repurchase intentions. Future research is expected to use more specific respondents with different measurement techniques, for example by conducting cross-country or even cross-region so that the data obtained is as needed and as expected.
Strategi Meningkatkan Perceived Value Melalui Peningkatan Product Qualty untuk Mendorong Kepuasan Pelanggan dan Word of Mouth Wiwin Fitriani; Puji Astuti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.6889

Abstract

Indonesian society tends to prioritize the use of skincare over makeup, making it essential for businesses to be responsive and intelligent in designing marketing programs to attract consumers and create repurchase intention. This study aims to explore the relationship between Perceived Quality, which can enhance Repurchase Intention, and Word of Mouth, either directly or through perceived value and satisfaction. The research method uses purposive sampling with the following criteria: Sociolla consumers in the Jabodetabek area, aged 17-45 years, who have purchased skincare from Sociolla at least twice in the last three months. Data analysis employs Structural Equation Modeling (SEM) with Lisrel, using a sample of 240 respondents. The research findings prove that Perceived Quality positively affects Perceived Value, Satisfaction, Repurchase Intention, and Word of Mouth. However, Perceived Value positively influences Satisfaction, but Perceived Value and Satisfaction do not affect Repurchase Intention; instead, they influence Word of Mouth. Perceived Value and Satisfaction do not mediate the relationship between Perceived Quality and Repurchase Intention, but they mediate the relationship between Perceived Quality and Word of Mouth. Furthermore, Satisfaction does not mediate the relationship between Perceived Value and Repurchase Intention or Perceived Value and Word of Mouth. Future research is expected to expand the scope of location, respondents, and objects. The contribution of this research to creating Repurchase Intention and Word of Mouth requires improving product quality, product value, and customer satisfaction.
Menciptakan Brand Evangelism: Studi Peran Brand Experience, Brand Relationship Quality dan Brand Loyalty Siti Nurhasbiyah; Puji Astuti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.8092

Abstract

Brand Evangelism is an important role for companies or sellers because it can be a reason to give positive reviews and increase company sales. The purpose of this study is to analyze the effect of brand experience on brand loyalty, and assess its impact on brand relationship quality and brand evangelism. In addition, this study identifies the effect of brand image on brand loyalty and assesses the role of brand image as a mediator in the relationship between brand experience, brand relationship quality, and brand loyalty. The method used for sampling was purposive sampling involving 220 users of Apple products. Data analysis was carried out using the Principal Least Square - Structural Equation Modeling (PLS-SEM) method with SmartPLS 4. The results of this study prove that brand experience has a positive effect on brand evangelism and brand relationship quality. Then, brand experience has a positive effect on brand image. Meanwhile, brand relationship quality has a negative effect on brand evangelism. Furthermore, brand relationship quality has a positive effect on brand loyalty and brand image. And brand image has a positive effect on brand loyalty. Finally, brand loyalty has a positive effect on brand evangelism. This research is expected to provide insight into the importance of brand experience in improving the quality of brand relationships, forming a positive brand image, and strengthening customer loyalty. In addition, this research will also provide strategic recommendations for companies in creating effective brand evangelism.
Menciptakan Niat Membeli Kembali Melalui Kepuasan Pelanggan: Studi Peran Pengalaman Merek, Brand Authenticity, dan Brand Equity Maulina Kurniawati; Puji Astuti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 12 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i12.8601

Abstract

Creating customer satisfaction is a primary goal of business activities, as the continuity of the business depends on its customers. This study aims to eksplore the relationships between brand experience, brand authenticity, brand equity, customer satisfaction, and repurchase intention within the smartphone industry in the Jabodetabek region. A quantitative approach is employed using an online survey and a Likert scale-based questionnaire. The study population includes users of Samsung, Oppo, and Xiami Android smartphones, with a purposive sample of 210 respondents aged 18-45. Data were analyzed using the Covariance-Based Structural Equation Modeling (CB-SEM) and factor analysis to test validity and reliability.. The results reveal that brand experience significantly influences brand authenticity and brand equity, with brand authenticity also affecting brand equity. Brand equity positively impacts customer satisfaction. However, brand authenticity and brand experience do not significantly affect customer satisfaction. Customer satisfaction has a positive effect on repurchase intention. The model demonstrates a good fit according to the established criteria. The conclusion of this study is that brand experience, brand authenticity, and brand equity significantly impact customer satisfaction and repurchase intention. This research provides valuable insight for developing marketing strategies in the smartphone industry, emphasizing the importance of creating a positive and consistent brand experience and building strong brand authenticity. The study also notes some limitations, suggests further research with a broader geographic range and mixed methods for more comprehensive results.
Co-Authors Anisa Cahyani Dewi, Maya Puspita Farhan Dwikaryana Feby Elvaretta Hernawati W Retno Wiratih Hery Darmawan Ikramina Larasati Hazrati Havidz Juliano Suwandi Kristiana Widiawati Lutfi Eka Sansetika M. Havidz Aima Maulina Kurniawati Moch Endaryanto Puji Kusuma Wardani Rojuaniah Rojuaniah Rojuaniah Siti Nurhasbiyah Tantri Yanuar Rahmat Syah Wiwin Fitriani