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All Journal Buletin Udayana Mengabdi Journal of Business on Hospitality and Tourism
W. Citra Juwitasari
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Education Social Sciences

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PELATIHAN E-COMMERCE PRODUK WISATA BERBASIS SMARTPHONE I.M.K. Negara; P.A.W. Sagita; L.G.L.K. Dewi; W.C. Juwitasari; I.G.S. Adnyana
Buletin Udayana Mengabdi Vol 23 No 1 (2024): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2024.v23.i01.p05

Abstract

The village government has sought to support tourism through the establishment of a tourist awareness group, namely Pokdarwis. Pokdarwis communicates the barriers in particular the information technology and communication in the distribution, sale, and purchase of its products, as well as in the marketing of the tourism products it has. The problems faced require solutions in the form of understanding activities as well as partner skills in using smartphones for e-commerce activities. Implementation methods include technology transfer methods as well as evaluation and monitoring. Activities were stimulated with high enthusiasm by tourist activities in the village of Bongan Tourism. They have a good understanding of how e-commerce benefits the marketing of tourist products such as teh gobo (teh gonda bongan). In addition to knowledge about the use of smartphones as a medium, that is also optimal in the marketing of the products they have. This dedicated activity affects the independence of partners in the use of e-commerce. Keywords: bongan village, e-commerce, smartphone
Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry Putu Sucita Yanthy; Luh Gede Leli Kusuma Dewi; W. Citra Juwitasari
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.499 KB) | DOI: 10.22334/jbhost.v1i1.16

Abstract

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.
Co-Authors I Gusti Putu Bagus Sasrawan Mananda I Nyoman Sudiarta I.G.S. Adnyana I.M.K. Negara L.G.L.K. Dewi Luh Gede Leli Kusuma Dewi P.A.W. Sagita Putu Sucita Yanthy