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All Journal Jurnal Pengabdian Sosial Indonesia Social Engagement: Jurnal Pengabdian Kepada Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat International Journal of Business and Quality Research Harmony Management: International Journal of Management Science and Business
Mutiasari Nur Wulan
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Menumbuhkan Kreativitas dan Jiwa Wirausaha pada Generasi Z melalui Workshop Pembuatan Produk Kerajinan Tangan Nurul Husna; Prayudha Ananta; Meydina Cahyani; Mutiasari Nur Wulan; Nindytia Puspitasari Dalimunthe; Angga Febrian
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2026): Maret 2026
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v4i2.12064

Abstract

Menurut Herbalife (2021), 72% generasi Milenial dan Generasi Z di Asia Pasifik ingin memulai bisnis sendiri. Hampir sembilan dari sepuluh responden (87%) percaya bahwa memulai bisnis paling baik dilakukan sebelum usia 40 tahun, dengan rata-rata usia yang baik adalah 27 tahun. Berdasarkan data tersebut, Generasi Z (Gen Z) menjadi salah satu generasi yang banyak memiliki keinginan untuk memulai usaha sendiri. Generasi Z memiliki keterampilan teknologi yang baik, namun banyak yang masih kurang dalam pengetahuan dan keterampilan bisnis yang mendasar. Lookcraft adalah sebuah organisasi yang bergerak di bidang pelatihan kerajinan tangan, dengan misi utama untuk memberdayakan masyarakat melalui kreativitas dan keterampilan praktis. Didirikan atas dasar kepedulian terhadap pelestarian budaya lokal dan peningkatan ekonomi kreatif, Lookcraft menjadi wadah bagi siapa saja yang ingin belajar, berkembang, dan berinovasi dalam dunia kerajinan tangan. Kegiatan ini dapat menumbuhkan kreativitas dan inovasi pada Gen Z dan membangun jiwa wirausaha sejak dini pada Generasi Z. 
PENERAPAN KOMUNIKASI INTERPERSONAL BERBASIS LOCAL WISDOM UNTUK MENINGKATKAN KOMITMEN BERORGANISASI “KAUM SANTRI” DI RAJABASA Tedi Rusman; Nurdin Nurdin; Mutiasari Nur Wulan; Rahmad Nur Karim; Hadi Wijoyo; Samuel Turnip; Riyan Yuliyanto
Jurnal Pengabdian Sosial Indonesia Vol 4, No 4 (2024): Jurnal Pengabdian Sosial Indonesia (JPSI)
Publisher : Universitas Lampung

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Abstract

Pengabdian kepada masyarakat yang dilaksanakan di MWCNU Rajabasa bertujuan untuk meningkatkan komitmen berorganisasi kaum santri melalui penerapan komunikasi interpersonal berbasis kearifan lokal (Local Wisdom). Program ini dirancang untuk mengatasi masalah komunikasi interpersonal dan rendahnya komitmen berorganisasi yang teridentifikasi sebagai penghambat utama dinamika organisasi. Kegiatan ini melibatkan pelatihan komunikasi interpersonal, penggunaan teknologi komunikasi, dan proyek kolaboratif berbasis komunitas. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman dan penerapan nilai-nilai kearifan lokal, yang berdampak positif pada komitmen berorganisasi peserta. Skor rata-rata komitmen berorganisasi peserta meningkat dari 65 menjadi 87 setelah pelatihan. Pendekatan berbasis local wisdom ini terbukti efektif dalam memperkuat ikatan emosional dan komitmen afektif peserta terhadap organisasi, yang diharapkan dapat berkontribusi pada keberlanjutan dan kesuksesan organisasi dalam jangka panjang. Kata Kunci : Kaum Santri, Komitmen Berorganisasi, Komunikasi Interpersonal, Local Wisdom, Pelatihan
The Effect of Perceived Price and Delivery Quality on Repurchase Intention of Nasi Bakar Bucik An via GoFood Deshinta Rachman; Driya Wiryawan; Mutiasari Nur Wulan
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.4771

Abstract

This research examines the influence of perceived price and delivery quality on consumers’ repurchase intention toward Nasi Bakar Bucik An through the GoFood platform in Bandar Lampung. Earlier studies have produced mixed results concerning the impact of perceived price and delivery quality on repurchase intention, especially within Indonesia’s local online food delivery sector. To address this empirical inconsistency, the study applies the Means–End Chain (MEC) Theory as the underlying framework. A quantitative research design was implemented using purposive sampling, involving 140 respondents who had previously ordered Nasi Bakar Bucik An via GoFood. Data collection was conducted through online questionnaires, and the data were analyzed using multiple linear regression with IBM SPSS Statistics 27. The findings reveal that both perceived price and delivery quality positively and significantly affect repurchase intention. Among the two variables, delivery quality demonstrates the greatest contribution in encouraging consumers to make repeat purchases. The study enriches the literature on online food delivery services by highlighting the role of reasonable pricing and dependable delivery performance in enhancing customer loyalty and retention for local culinary enterprises operating through digital platforms.
The Influence of Electronic Word of Mouth and Brand Image on Purchase Decisions of Aqua Mineral Water in Bandar Lampung Nur Ishmah Aziizah; Satria Bangsawan; Mutiasari Nur Wulan
Harmony Management: International Journal of Management Science and Business Vol. 3 No. 2 (2026): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v3i2.553

Abstract

Consumer behavior has changed as a result of the growth of social media and digital communication; consumers now look for information before making selections about what to buy, including mineral water goods. The growing influence of electronic word-of-mouth and the significance of brand image in shaping customer purchasing decisions are characteristics of this phenomenon. The purpose of this study is to examine how brand image and electronic word-of-mouth affect Bandar Lampung consumers' decisions to buy Aqua items. This study employs a survey method in conjunction with a quantitative approach. Purposive sampling was used to choose a sample of 150 Aqua customers in Bandar Lampung who completed questionnaires that were used to gather data. Multiple linear regression was used to analyze the data with the use of SPSS 27 software. The findings demonstrate that brand image and electronic word-of-mouth have a favorable and substantial impact on Bandar Lampung consumers' decisions to buy Aqua items. Additionally, brand image has a greater impact on purchase decisions than electronic word-of-mouth, suggesting that brand image has a greater influence on customer choices.
Optimalisasi Aspek Pemasaran pada KWT Melati Jaya 10 dengan Pelatihan Konten Digital dan Label Pangan Nindytia Puspitasari Dalimunthe; Mutiasari Nur Wulan; Nathasa Khalida Dalimunthe; Eka Lediyana; Mezaluna Maura Hanum
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 4 No. 3 (2026): September: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v4i3.2925

Abstract

KWT Melati Jaya is a productive women’s group that continues to face challenges in the areas of marketing, particularly limited digital marketing skills and the production of food labels. This community engagement initiative was carried out to enhance the capacity of the partner group through three main programs the creation of digital marketing content. The activities were implemented using methods such as education, technical guidance, hands-on practice, and evaluation via pre-tests and post-tests. Technological applications utilized in this initiative included the creation of promotional photos and videos by using technological equipments. The evaluation results demonstrated improvements in the participants’ attitudes, knowledge and skills. In terms of marketing aspect, the average achievement rose from 50% to 90%. These results demonstrate that the community service program was effective in enhancing the partners’ business management capabilities. This program is vital for supporting the independence, productivity and sustainability of the KWT Melati Jaya 10 business through the application of technology that is simple, practical and tailored to the partners’ needs.
Co-Authors Angga Febrian Deshinta Rachman Eka Lediyana Hadi Wijoyo Meydina Cahyani Mezaluna Maura Hanum Nathasa Khalida Dalimunthe Nindytia Puspitasari Dalimunthe Nur Ishmah Aziizah Nurdin, Nurdin Nurul Husna Prayudha Ananta Rahmad Nur Karim Riyan Yuliyanto Samuel Turnip Satria Bangsawan Tedi Rusman Wiryawan, Driya