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All Journal Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Indonesian Journal of Multidisciplinary on Social and Technology Student Research Journal JIMEK
Erica Adriana
Universitas Ma - Chung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Influence Country of Origin on Purchase Intention Korean Food with Moderating Consumer Ethnocentrism on Generation Z in East Java Erica Adriana; Ivana Devianti Afrizal; Anna Triwijayati
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5161

Abstract

The growing food industry in Indonesia is characterized by many Generation Z who are interested in trying various foods from abroad, this development has targeted many Generation Z as their customers. It is important for business people to understand how Generation Z views the country of origin of product producers and their ethnocentrism. The purpose of this study is to determine the effect of country of origin on Korean food purchase intention with moderation of consumer ethnocentrism in East Java.This research uses Quantitative methods with the MRA (Moderated Regression Analysis) model, the respondents are Generation Z in East Java aged 17-26 years with a total of 272 samples, the research data source uses a questionnaire. Based on the results of the study, it was found that consumer ethnocentrism moderates country of origin on purchase intention positively and significantly.
FAKTOR-FAKTOR KOMUNIKASI (YANG PERLU DIMILIKI) GENERASI Z DALAM MEMPERSIAPKAN KARIR Ricky Marcelino Chandra; Michael Kurniawan Sudjianto; Erica Adriana
Student Research Journal Vol. 1 No. 3 (2023): Juni : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i3.345

Abstract

Many studies state that there are some of Generation Z who have a tendency to ignore the role of communication in dealing with the world of work. Currently, there are still several Generation Z during the Covid 19 pandemic, spending more of their time online and staying at home, which makes the role of communication ineffective and passive because communication is carried out virtually (Qurniawati and Nurohman, 2018). Generation Z characters who tend to communicate in a relaxed, open and friendly manner must be changed in good communication (Alyulistin, 2022).The purpose of this study is to provide an overview of whether the factors of the role of communication are in line with the personality of Generation Z who will prepare themselves to face the real world of work. The research method that will be used in this research is literature study which is an activity by collecting data through reading journals and recording them to be used as theory development (Rusmawan, 2019).The results of the study show that there are 7 communication support factors that are more dominant in influencing Generation Z, namely: Knowledge, Growth, Perception, Roles and Relationships, Emotions, Gender, and Environment.
The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City Ivana Angela; Anna Triwijayati; Erica Adriana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.5056

Abstract

MSMEs (Micro, Small and Medium Enterprises) are an important sector in the Indonesian economy. Because Tulungrejo Village is a village that has a lot of tourism, it is very important for MSMEs in Tulungrejo Village to further prioritize the development of new products and customer needs. The purpose of this study is to help MSMEs in knowing the needs and desires of customers. In addition, it is also hoped that MSMEs can continue to innovate to develop ideas both in making new products and old products that are renewed.  This research uses quantitative methods and the data source in this study uses a questionnaire filled out by 66 respondents from MSMEs in Tulungrejo Village. The study found that there is a positive influence of customer orientation on new product development at MSMEs with moderating environmental factors in Tulungrejo Village.
Pengaruh Self-Expressive Value of Brand terhadap Purchase Intention melalui Brand Love Helena Putri Prima Santi Priambodo; Fransiska Cicilia Irwanto; Erica Adriana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1800

Abstract

Semakin berkembangnya teknologi mendorong semakin banyak pula perusahaan bermunculan dengan merek baru untuk memenuhi beragam kebutuhan konsumen. Suatu merek atau brand dapat dikatakan memiliki nilai ekspresi diri yang tinggi apabila dapat mendorong konsumen dalam mengekspresikan dirinya kepada orang lain. Brand yang dapat memenuhi kebutuhan dan mempermudah dalam mengekspresikan diri akan cenderung dicintai oleh konsumennya (Brand love). Dari adanya brand love ini lah yang pada akhirnya dapat mendorong konsumen untuk memiliki minat beli terhadap produk dari brand yang dicintainya. Tujuan dari penelitian ini adalah sebagai berikut: (1) Mengetahui pengaruh self-expressive value of brand terhadap brand love. (2) Mengetahui pengaruh brand love terhadap purchase intention. (3) Mengetahui pengaruh Self-expressive value of brand terhadap purchase intention melalui brand love. Metode penelitian yang digunakan adalah studi literatur untuk mengulas pengaruh self-expressive value of brand terhadap purchase intention melalui brand love. Hasil dari penelitian ini menyatakan bahwa adanya pengaruh dari self-expressive value of brand terhadap purchase intention melalui brand love.
Daya Tarik Platform Third-Party: Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Robux Pada Generasi Z Di Indonesia Ezra Forester Standly; Erica Adriana; Uki Yonda Asepta; Catharina Aprilia Hellyani
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.8972

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan konsumen, promosi, dan keamanan transaksi terhadap keputusan pembelian Robux melalui platform third-party (non-resmi) pada pemain Roblox Generasi Z di Indonesia. Fenomena pembelian Robux melalui platform non-resmi menunjukkan adanya perilaku konsumen digital yang cenderung pragmatis, di mana konsumen tetap bersedia melakukan transaksi meskipun terdapat risiko yang relatif tinggi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data diperoleh melalui penyebaran kuesioner secara daring kepada 132 responden yang memenuhi kriteria purposive sampling, yaitu pengguna Roblox berusia 17–30 tahun yang pernah melakukan pembelian Robux melalui platform third-party. Teknik analisis data menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara simultan kepercayaan konsumen, promosi, dan keamanan transaksi berpengaruh signifikan terhadap keputusan pembelian Robux. Secara parsial, promosi dan keamanan transaksi berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kepercayaan konsumen tidak berpengaruh signifikan. Variabel keamanan transaksi ditemukan sebagai faktor paling dominan dalam memengaruhi keputusan pembelian, diikuti oleh promosi. Nilai koefisien determinasi (Adjusted R²) sebesar 0,925 menunjukkan bahwa 92,5% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini menunjukkan bahwa keputusan pembelian pada platform third-party lebih dipengaruhi oleh pertimbangan keamanan dan manfaat ekonomis dibandingkan kepercayaan institusional. Penelitian ini memberikan kontribusi dalam memahami perilaku konsumen digital pada konteks grey market dan transaksi digital berisiko tinggi.
Co-Authors Anna Triwijayati Catharina Aprilia Hellyani Ezra Forester Standly Fransiska Cicilia Irwanto Helena Putri Prima Santi Priambodo Ivana Angela Ivana Devianti Afrizal Michael Kurniawan Sudjianto Ricky Marcelino Chandra Uki Yonda Asepta