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All Journal Jurnal Ekonomi Wacana, Jurnal Sosial dan Humaniora Jurnal Ilmu Keluarga dan Konsumen Jurnal Perilaku dan Strategi Bisnis MABIS: Manajemen dan Bisnis Proceedings Series on Physical & Formal Sciences Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis dan Manajemen West Science International Journal of Economics, Business and Innovation Research
Anna Triwijayati
Fakultas Ekonomi Dan Bisnis, Universitas Ma Chung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences

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Penerapan Orientasi Pasar Dan Inovasi Pada Usaha Skala Kecil Yang Dikelola Wirausahawan Perempuan Etsa Astridya Setiyati; Stefanus Yufra Manahen Taneo; Anna Triwijayati
Jurnal Perilaku dan Strategi Bisnis Vol 7, No 1: Februari 2019
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (30.139 KB) | DOI: 10.26486/jpsb.v7i1.672

Abstract

Orientasi pasar sangat berharga bagi perusahaan karena membantu organisasi untuk terus fokus dalam mengumpulkan informasi mengenai kebutuhan pelanggan dan kemampuan pesaing, dalam upaya menciptakan bisnis yang berkelanjutan. Inovasi juga merupakan fungsi penting dalam manajemen untuk memenangkan persaingan. Studi tentang orientasi pasar dan inovasi dalam usaha kecil yang dikelola oleh pengusaha perempuan dianggap penting dalam mengidentifikasi dimensi yang perlu ditangani dalam strategi mengembangkan usaha kecil dan memberdayakan perempuan untuk dapat meningkatkan kinerja bisnis dan berkontribusi pada pertumbuhan ekonomi dalam masyarakat. Penelitian ini bertujuan untuk menguji apakah ada perbedaan yang signifikan dalam penerapan orientasi pasar dan inovasi antara industri kerajinan kecil dan non-kerajinan tangan di Malang; dan untuk menganalisis sejauh mana penerapan orientasi dan inovasi pasar telah digunakan. Survei ini didistribusikan kepada 113 responden secara proporsional (antara usaha kecil di bidang kerajinan dan non-kerajinan), menggunakan teknik purposive sampling. Hasil pengujian hipotesis dengan uji-t sampel independen menunjukkan bahwa tidak ada perbedaan yang signifikan antara industri kerajinan skala kecil dan industri non-kerajinan dalam hal menerapkan orientasi pasar dan inovasi. Nilai rata-rata menunjukkan bahwa pengusaha perempuan telah menerapkan orientasi pasar (terdiri dari orientasi pelanggan, orientasi pesaing, dan koordinasi fungsional) dan inovasi (baik teknis dan administratif) dengan baik.
Gaya Pengambilan Keputusan Pembelian Pakaian Secara Online pada Generasi Z Indonesia Giovani Santoso; Anna Triwijayati
Jurnal Ilmu Keluarga dan Konsumen Vol. 11 No. 3 (2018): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.4 KB) | DOI: 10.24156/jikk.2018.11.3.231

Abstract

Strategic marketing decisions are based on the way the company understands consumers, including the wayconsumers make purchasing decisions. This study aimed to analyze the generation Z consumer decision-makingstyle in Indonesia in the purchasing of clothing by online shop media. Generation Z is a generation that is differentfrom the previous generation because it has a unique character and has technological literacy. In this reseach thedecision-making style used eight factors from the Consumer Style Inventory (CSI). Samples of research were 200people generation 16-22 years old who have bought clothes in online shop. The sampling technique usedpurposive sampling. Data analysis technique used the Confirmatory Factor Analysis. The results showed thatseven factors that were brand consciousness, perfectionist, high-quality consciousness, recreational, hedonisticconsumer, impulsiveness, confused by over choice, fashion-conscious novelty, and habitual and brand loyalorientation found in Indonesian Z generation in purchasing clothes by online. Another factor was that the pricevalue of consciousness is not confirmed in this study. Understanding consumer decision-making styles canexplain the basic considerations of Z generation as young consumers when choosing products from severalalternative product choices, brand selection, online stores, and purchasing intentions.
Kelas Sosial VS Pendapatan: Eksplorasi Faktor Penentu Pembelian Consumer Goods Dan Jasa Anna Triwijayati; Deviga Bayu Pradipta
Jurnal Ekonomi Vol. 23 No. 2 (2018): July 2018
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v23i2.365

Abstract

Social class and income influence consumer purchase behaviour. This study aims to determine the relationship and difference between social class and income by purchasing consumer goods and services in Malang. This research used a quantitative survey ex-post-facto method. Research respondents were classified based on their level of income and social class using the Index of Social Position (ISP). The questionnaire contains 18 items of purchase, grouped into 5 types namely: food and drink, clothing, durable goods, investment, services and other products. The data analysis technique used chi-square. The results of the analysis show that social class is associated with the purchase of 17 items, while income is associated with all items of goods and services consumed. Social class is more associated with fast food, clothes, electronic equipment, price and amount of investment and finance; income is more associated with meat, milk, the type of vehicle used, ownership of electronic tools, type of investment and finance, and housing and other buildings.
The Synergy of Parents and School Involvement in Children Consumer Education since Early Childhood Anna Triwijayati
Proceedings Series on Physical & Formal Sciences Vol. 3 (2022): Proceedings of Digital Literacy in Education and Science
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v3i.272

Abstract

Children consumer education since their early childhood is important to be done by involving parents and school. Children learn to become consumers; and consumer education on children is obtained from their parents and school. This paper is based on a continuous research on children consumers which is aimed at building the synergy of parents and school involvement in children consumer education since their early childhood. The research was conducted in Malang City, involving elementary schools in a Forum Group Discussion. This research uses qualitative paradigm and is in the method of phenomenology research. The research findings yield a school program that involves parents, namely canteen monitoring; the control of canteen menu and snacks which is conducted by schools; the education of healthy snacks for parents; involving students’ parents who would like to sell snacks in the canteen; make the children have their breakfast; include the materials of healthy snacks and food additives in the materials of Physical Education and Health curriculum; educating children so that they choose healthier food; empowering children more with the emphasis and learning about the effects of food; giving information about the ingredients and contents of food as well as the expiry date and interesting children education materials.
STUDI FENOMENOLOGI EKSPLORASI MODEL PENGAMBILAN KEPUTUSAN KONSUMEN ANAK PADA KONSUMSI JAJANAN SEKOLAH Anna Triwijayati
Manajemen dan Bisnis Vol 12, No 1 (2013): March 2013
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.248 KB) | DOI: 10.24123/jmb.v12i1.5

Abstract

Children consumers are a potential segment because they have pocket money and do the buyingbehavior. Consuming snacks at school is typical children behavior in Indonesia. Research onhow children make decision of their consumption is very interesting and useful because there hasnever been a similar study thoroughly examined the specific decision making of childrenconsumers. This study aims to construct a theory of decision making of buying snacks bychildren consumers. The research method used is phenomenology. Phenomenology method isutilized in order to get meaningful and ‘live’ children’s experiences. Based on the stages of datacollection, analysis and classification of the themes, this result obtained 22 themes related tochildren consumer decision making. All of themes are processed into meaning essential and fromthis gives propotitions and model of children consumer decision making.The result shows thatchildren consumer decision making process is determined by these factors: internal children theirself, teacher’s references, parents, conditioning and snack product. The process have threestages which are driving physical and psychological need factors, process of quick alternativeevaluation of snack products, and unplanned decision.Konsumen anak adalah segmen yang potensial karena mereka memiliki uang saku danmelakukan pembelian.Perilaku mengkonsumsi jajanan pada konsumen anak merupakan perilakuanak yang khas di Indonesia.Penelitian tentang bagaimana anak mengambil keputusan konsumsisangat menarik dan berguna untuk diteliti karena belum pernah ada penelitian serupa yangmengkaji dan menghasilkan model pengambilan keputusan khusus konsumen anak secaralengkap. Penelitian ini bertujuan untuk membangun suatu teori proses pengambilan keputusanpembelian makanan jajanan oleh konsumen anak. Metode penelitian yang digunakan adalahfenomenologi. Metode tersebut dipilih untuk mendapatkan pengalaman anak yang bermakna dan‘hidup’. Berdasarkan tahapan pengumpulan dan analisis data serta dari hasil penggolongan tema,diperoleh hasil 22 tema terkait dengan pengambilan keputusan konsumen anak.Semua tematersebut diolah melalui proses esensi makna sehingga menghasilkan proposisi dan modelpengambilan keputusan konsumen anak. Hasil analisis menunjukkan bahwa pengambilankeputusan konsumen anak ditentukan oleh faktor internal anak, referensi guru, orang tua,pengkondisian dan produk. Proses pengambilan keputusan konsumen anak memiliki tiga tahapanproses yaitu dorongan kebutuhan fisik dan psikis anak, proses evaluasi pilihan jajanan yangdilakukan dengan cepat (quick evaluation) dan keputusan pembelian yang tidak terencana(unplanned decision).
The Role of Social Class vs. Income in The Purchase of Consumer Products in Jawa Timur Anna Triwijayati; Melany Melany; Dian Wijayanti; Deviga Bayu Pradipta
Wacana Journal of Social and Humanity Studies Vol. 22 No. 4 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social class and income are related to purchasing behavior. This research utilized a quantitative survey with an ex-post-facto approach, which is aimed to find out the relationship and difference between social class and income with the purchase of consumer goods and services in Jawa Timur. Respondents were classified by social classes and income levels using the Index of Social Position (ISP); the respondents then filled out a questionnaire on 18 items of purchase grouped into five types, which are food and beverages, clothing, durable goods, investment services, and other products. The data analysis was conducted with the chi-square technique. Analysis results showed that social class is linked with the purchase of 17 items, while income level correlates with all items of products and services that are used. Social class is more linked to milk, fast food, owned and the price of personal and household electronic equipment, and the type of investments and finances. Meanwhile, income is more related to meat, soft drink, clothing, type and price of the utilized vehicle.
The Influence Country of Origin on Purchase Intention Korean Food with Moderating Consumer Ethnocentrism on Generation Z in East Java Erica Adriana; Ivana Devianti Afrizal; Anna Triwijayati
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5161

Abstract

The growing food industry in Indonesia is characterized by many Generation Z who are interested in trying various foods from abroad, this development has targeted many Generation Z as their customers. It is important for business people to understand how Generation Z views the country of origin of product producers and their ethnocentrism. The purpose of this study is to determine the effect of country of origin on Korean food purchase intention with moderation of consumer ethnocentrism in East Java.This research uses Quantitative methods with the MRA (Moderated Regression Analysis) model, the respondents are Generation Z in East Java aged 17-26 years with a total of 272 samples, the research data source uses a questionnaire. Based on the results of the study, it was found that consumer ethnocentrism moderates country of origin on purchase intention positively and significantly.
Strategi Inovasi Bisnis untuk Meningkatkan Daya Saing dan Pertumbuhan Organisasi di Era Digital Anna Triwijayati; Yohanes Paulus Luciany; Yulia Novita; Nika Sintesa; Achmad Zahruddin
Jurnal Bisnis dan Manajemen West Science Vol 2 No 03 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v2i03.564

Abstract

Penelitian ini menggali eksplorasi strategi inovasi bisnis yang bertujuan untuk meningkatkan daya saing dan mendorong pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital di Indonesia. Dengan menggunakan pendekatan kualitatif, studi ini berfokus pada pemahaman tentang tantangan yang dihadapi UMKM, adopsi teknologi digital, dan strategi inovatif yang mereka terapkan. Melalui analisis tematik dari wawancara semi-terstruktur dengan pemilik, manajer, dan pakar industri UMKM, penelitian ini mengungkap berbagai dimensi inovasi digital. Temuan-temuan ini menyoroti peran penting e-commerce, pengambilan keputusan berbasis data, kolaborasi, dan peningkatan pengalaman pelanggan dalam meningkatkan daya saing dan pertumbuhan. Implikasinya meluas ke UMKM yang mencari strategi yang efektif, pembuat kebijakan yang membentuk lingkungan yang kondusif, dan para peneliti yang memperdalam wawasan mereka ke dalam interaksi dinamis antara inovasi dan digitalisasi.
The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City Ivana Angela; Anna Triwijayati; Erica Adriana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.5056

Abstract

MSMEs (Micro, Small and Medium Enterprises) are an important sector in the Indonesian economy. Because Tulungrejo Village is a village that has a lot of tourism, it is very important for MSMEs in Tulungrejo Village to further prioritize the development of new products and customer needs. The purpose of this study is to help MSMEs in knowing the needs and desires of customers. In addition, it is also hoped that MSMEs can continue to innovate to develop ideas both in making new products and old products that are renewed.  This research uses quantitative methods and the data source in this study uses a questionnaire filled out by 66 respondents from MSMEs in Tulungrejo Village. The study found that there is a positive influence of customer orientation on new product development at MSMEs with moderating environmental factors in Tulungrejo Village.
Post Delivery And Service Follow Up Process Model In Toyota Auto 2000 Sukun, Malang Anna Triwijayati; Grace Herliana
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to develop a model and survey instrument for after-repair service customer satisfaction at Auto2000 Sukun, Malang City. The research objective is based on follow-up case observations during after sales and after service at the Auto2000 Sukun dealer and repair company, in Malang City. In the follow-up workflow, the company still applies a semi-manual process, so the input error rate is very large. In addition, the survey instrument was applied separately to the two follow-up pathways. This type of research is case study research and is applicable/action research in a company. The focus of the case study in this research is on customer satisfaction follow-up, namely Post Delivery and Service Follow Up (PDSFU). The research was carried out at the Mechanic and Customer Relationship Coordinator (CRC) Service Unit. Researchers were involved as full participants in designing follow-up models and instruments. The research results show that the follow-up process can be more efficient and effective by designing an automated follow-up and survey system. Through system automation, data will be processed in more detail, with minimal errors and easier data processing. A reliable follow-up survey system will provide benefits in terms of accuracy and useful data information for the company
Co-Authors Achmad Zahruddin Deviga Bayu Pradipta Deviga Bayu Pradipta Dian Wijayanti Erica Adriana Etsa Astridya Setiyati Giovani Santoso Grace Herliana Ivana Angela Ivana Devianti Afrizal Melany Melany sintesa, nika Stefanus Yufra M. Taneo Yohanes Paulus Luciany Yulia Novita