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All Journal Jurnal Pengabdian Masyarakat Nusantara
Rinaldo Rinaldo
Universitas Muhammadiyah Jakarta
Humanities Social Sciences

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Pendampingan UMKM di Wilayah Tangerang Selatan Sektor Food and Beveraged Dalam Pembuatan Perizinan Usaha Mikro Kecil (UMK) Melalui Online Single Submission (OSS) Berbasis Risiko Rinaldo Rinaldo; Siti Jamilah; Arovah Windiani; Muhammad Adrian
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.1168

Abstract

Having a Business Identification Number and its management is carried out electronically, the aim is to guarantee the legality of a business, increase opportunities for; business, get training, take part in government procurement of goods/services, certify halal product guarantees, and SNI certificate for UMK development, or in other words to get a sign of business ownership and make it easier to run a business. The socialization of making NIB is a collaboration between UMJ and the owner of C. DOFF COFFEE as a form of community service. In the form of counseling and assistance regarding the importance of obtaining permits. The output that is being processed is to publish the results of this activity in the Jurnal Pengabdian Masyarakat Nusantara.
Membangun Branding Dalam Menciptakan UMKM Startup Septemberizal Septemberizal; Rinaldo Rinaldo; Tria Patrianti; Septi Wulandari Chairina
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.1232

Abstract

One of the important elements that must be considered in starting a business is the brand. Brand image has the meaning of an image of a product in the minds of consumers. Everyone will have the same image of a brand. Through Brand Image consumers are able to recognize a product, evaluate its qualy, reduce purchase risk and gain experience and satisfaction from certain product differentiation. There are problems faced by Small Medium Enterprises (SME) assisted by Amil Zakat agency (Baznas) in Universitas Muhammadiyah Jakarta. Based on the interviews conducted, the problems identified were the Brand building itself.  The SMME focuses on sales strategy. It is found that the solution offered is to overcome the said problem by providing assistance and counseling about the importance of building the brand so that it can provide added value and have an impact on increasing profits which will ultimately build reputation and create growth opportunities for SMEs.
Co-Authors Arovah Windiani Muhammad Adrian Septemberizal Septemberizal Septi Wulandari Chairina Siti Jamilah Tria Patrianti