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All Journal Banque Syar'i : Jurnal llmiah Perbankan Syariah Central Publisher JEBD Jurnal Ilmu Manajemen Dan Pendidikan
Hilda
Universitas Islam Negeri Raden Fatah Palembang
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Diferensiasi Produk Terhadap Keunggulan Bersaing Pada Nasabah Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang Viera Irawan; Hilda; Fakhrina
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Currently business competition is very competitive. Companies need a strategy to face this competition. The company must have more competitiveness compared to other companies. This competitiveness can be in the form of products produced, services or human resources. Likewise, in the world of the banking sector, especially in sharia banking, increasingly advanced technological developments have resulted in changes in customer tastes which have resulted in customers moving from one bank to another. This research aims to find out how service quality and product differentiation influence the competitive advantage of customers at Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang. The Grand Theory of this research is to use the Resource Based View (RBV) theory. The method used is a quantitative method. The data collection technique was carried out by distributing questionnaires using a Likert scale. The sample in this study was 100 respondents with a sampling technique using Simple Random Sampling with the Slovin formula. The data analysis techniques for the questionnaire used are validity and reliability tests, classical assumption tests, multiple linear regression analysis and hypothesis testing with data processing using the SPSS ver 26 program. The research results show that the service quality variable (X1) tcount > ttable (3.428 > 1.984) has a positive and significant effect on customers' competitive advantage, so the higher the quality of service from the bank, the more customer interest there will be and can increase competitiveness. In the product differentiation variable (X2) tcount > ttable (6.318 > 1.984) has a positive and significant effect on customers' competitive advantage, so the better the bank improves the products it offers, the more superior the bank is compared to other banks. Based on the results of service quality (X1) and product differentiation (X2), they simultaneously have a positive and significant effect on the competitive advantage of customers at Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang.
Pengaruh Kompensasi Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Pada Bank SUMSEL BABEL Syariah Kc Palembang Selly Ardelia; Hilda; Fakhrina
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Every company will always try to improve employee performance, with the hope that the company’s goals will be achieved. The theory used is the theory of human resource management. This study aims to determine whether compensation, career development, and motivation as intervening variables affect employee performance at Bank Sumsel Babel Syariah KC Palembang. The method used in this research is a quantitative method. The data collection technique was carried out by distributing questionnaires using a Likert scale. The sample in this study were 37 respondents with a sampling technique using the saturated sample method. The data analysis techniques used in this study are validity and reliability tests, classic assumption tests, multiple linear regression analysis, path analysis, and hypothesis testing by processing data using SPSS version 26. The research results show that compensation (X1) t count>t table (10.572>2.032) has a positive and significant effect on employee performance, career development(X2) t count>t table (3.230>2.032) has a positive and significant effect on employee performance, compensation (X1) t count>t table (2.548>2.032) positive and significant effect on motivation, career development (X2) t count>t table (2,521>2.032) positive and significant effect on motivation, motivation (Z) t count>t table (28.866>2.032) positive and significant effect on employee performance, compensation (X1) for motivation (Z) resuluts of direct influence < indirect influence means that it has a effect on employee performance, career development (X2) for motivation (Z) result of direct influence< indirect influence means that it has a effect on employee performance. Suggestions in this study, it is hoped that Bank Sumsel Babel Syariah KC Palembang pays more attention to the placement of employees and the compensation given to employees.
Strategi Pemasaran Syariah Pada Industri Rumahan Tempe Di Gang Saleh Plaju Dalam Meningkatkan Kesejahteraan Pelaku Usaha Muthmainnah Nur Khoiriyah; Hilda Hilda; Muhammad Junestrada Diem
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Marketing strategies play a crucial role in achieving business success, making the marketing function vital in realizing business plans. To remain competitive and increase sales of products or services offered, a company must take action. By implementing successful marketing strategies and seizing opportunities to increase sales volume, companies can enhance or maintain their position in the market. This study aims to explore how entrepreneurs implement Islamic marketing strategies and their impact on improving their welfare. The study employs a qualitative method in the form of descriptive research. Data collection is carried out using observation, interrogation, and document collection methods. Data management involves data reduction, data presentation, and drawing conclusions. The results of this study indicate that entrepreneurs are already using Islamic Shariah-based marketing strategies similar to marketing mixes. These include: 1) product segmentation or distribution directly sold to consumers. 2) Target market, with varying consumer needs leading to product sales variation. 3) Position or reputation, entrepreneurs must maintain a good image by being respectful and having quality products. 4) Marketing tactics, utilizing differentiation so entrepreneurs have innovative developments in an ever-changing era. Entrepreneurs have already made processed products derived from tempeh. 5) Marketing values are halal and good, entrepreneurs have maintained product hygiene and some have halal certification. Traders in the Saleh alley are already included in prosperous society because they can fulfill all indicators of welfare improvement, namely physically in terms of daily clothing, food, and shelter needs, and spiritually by paying zakat, giving alms, charity, and sharing with orphanages.
Co-Authors Ahmad Fahrurozi Aziz Septiatin Fakhrina Monika Anggraini Muhammad Junestrada Diem Muthmainnah Nur Khoiriyah Nabila Amyrtha Putri Selly Ardelia Tariza Putri Ramayanti Viera Irawan