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All Journal Jurnal Kajian Informasi & Perpustakaan KOMUNIKA Lontar : Jurnal Ilmu Komunikasi CommLine
Dwi Nurina Pitasari, Dwi Nurina
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Pengaruh Online Customer Review Terhadap Keputusan Pembelian Produk Body Lotion Scarlett Whitening Melalui E-Commerce Shopee @Scarlettofficialshop Pada Masyarakat Kota Cilegon Bella, Bella; Mardiana, Siska; Pitasari, Dwi Nurina
CommLine Vol 8, No 2 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i2.2436

Abstract

The background of this research is the emergence of e-commerce which is one of the causes of a shift in people's behavior that prefers shopping online, especially in Cilegon City who buy scarlett whitening body lotion through shopee @scarlettofficialshop. Online customer reviews on the shopee application @scarlettoffcialshop provide information about scarlett whitening body lotion products. The purpose of this study was to determine the presence and extent of the influence of online customer reviews at shopee @scarlettofficialshop on purchasing decisions for scarlett whitening body lotion products in Cilegon City. This study uses the elaboration likelihood model theory. This research approach uses a quantitative approach, and uses survey methods, the population of this study is the city of Cilegon as many as 450,271 people. The sample taken in this study was 400 respondents. The data analysis technique used is the classical assumption test, instrument test, simple linear regression analysis, determination coefficient, hypothesis testing. The results of this study can be seen that there is a positive and significant influence between online customer review variables and purchasing decision variables. And shows the value of Tcount > Ttable, namely 22.284 > 1.965, with a significance level of 0.000 <0.05. So it can be seen that there is a positive and significant influence between variable X (Online Customer Review) and variable Y (Purchasing Decision).
Strategi Human Relations Dalam Mewujudkan Zero Accident Wulansari, Rapi; Rizki, Annisa; Pitasari, Dwi Nurina
CommLine Vol 8, No 2 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i2.2397

Abstract

This study was conducted to determine the Human Relations Strategy in Realizing Zero Accident (Case Study on HRD PT. Grand Pintalan Textile) by analyzing the strategy using the POAC strategy (Planning, Organizing, Actuating, Controlling). The research uses organizational control theory. The selection of informants was done by the purposive sampling method. Research data was obtained by data collection techniques with in-depth interviews, participant observation, and documentation. This research uses the post-positivism paradigm, a qualitative approach with a case study method. The big concept used is the POAC management concept from G.R Terry. The results of this study show that the HRD Strategy of PT. Grand Pintalan Textile to achieve zero accidents is carried out with four strategies consisting of simple, technical, bureaucratic, and conservative supervision. Besides that, PT. Grand Pintalan Textile implements the POAC strategy through the Human Relations Department. This POAC strategy can be seen from the activities carried out by the Human Relations Department which include knowledge of what to do (planning), determining how to do it (organizing), understanding how they should do it (actuating), and measuring the effectiveness of the efforts that have been made. (controlling).
Co-Authors Annisarizki, Annisarizki Bella, Bella Rizki, Annisa Siska Mardiana Wulansari, Rapi