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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Madani dan Lestari (JAMALI) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Bramantyo, Paskalis Dio
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PEMBERDAYAAN KOPERASI SAPI PERAH DI DESA NONGKOJAJAR: SWOT ANALYSIS UNTUK PENGEMBANGAN BISNIS Bramantyo, Paskalis Dio; Wijayadne, Devi Rahnjen
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.3099

Abstract

Manajemen strategis yang tepat dapat dilakukan dengan memahami sumber daya yang dimiliki dan memahami lingkungan bisnis yang ada. Pelaku usaha dalam koperasi sapi perah saat ini sedang dalam proses succession pada generasi muda yang melanjutkan bisnis keluarga mereka sehingga diperlukan pemberdayaan terkait manajemen strategis yang tepat. Salah satu alat manajemen strategis yang paling efektif untuk memahami sumber daya yang dimiliki dan menggunakannya untuk menghadapi lingkungan bisnis adalah SWOT analysis. Pemberdayaan ini ditujukan untuk meningkatkan pengetahuan dan kemampuan wirausaha muda dalam menyusun strategi untuk menggunakan sumber daya yang dimiliki menghadapi tantangan bisnis dan menggapai peluang bisnis yang ada. Pelaksanaan pemberdayaan wirausaha muda ini dihadiri oleh 32 pelaku usaha dengan total sapi yang dikelola mencapai 495 ekor dalam kondisi produktif.
PUSPENERBAL ENTREPRENEURSHIP PROGRAM MEMBANGUN MINDSET ENTREPRENEURSHIP UNTUK KEMANDIRIAN FINANSIAL PASCA PURNATUGAS Bramantyo, Paskalis Dio; Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Susanto, Hendro; Teguh, Monika
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v6i2.4082

Abstract

Transformasi SDM pertahanan ditubuh TNI menuntut pengelolaan SDM secara professional baik dari awal karir hingga menjelang masa purna tugas. Dalam perspektif yang lebih khusus pendekatan human capital pada komponen utama sistem pertahanan dapat dilihat dari aspek adanya human capital capabilities (kapabilitas kemampuan prajurit) harus dimiliki oleh setiap personel dalam rangka mendukung tugas pokoknya sebagai sebuah kemampuan maksimal manusia dalam organisasi termasuk dalam kesatuan Puspenerbal (Pusat Penerbangan Angkatan Laut) Indonesia. Universitas Ciputra melalui program pembinaan bertajuk Puspenerbal entrepreneurship program telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para prajurit TNI AL yang mempersiapkan masa purna tugas. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha purnawirawan TNI AL yang mendekati masa pensiun dan mengembangkan ide bisnis untuk membangun kemandirian finansial pada masa purna tugas.
CROWDFUNDING MODEL IN INDONESIA BASED ON PROFIT SHARING PRINCIPLE WITH BLUE OCEAN STRATEGY Utami, Christina Whidya; Sumaji, Yoseva Maria; Bramantyo, Paskalis Dio
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.59819

Abstract

The urgency of this research is that many SMEs in Indonesia face the constraint of limited access to capital and show a solution to overcome the problem of funding sources to finance SMEs by proposing a financing model through a crowdsourcing or crowdfunding mechanism . The crowdfunding model in this study is lending ( peer-to-peer) using the principle of profit sharing such as mudharabah which has not been widely studied. objective of this research is to analyze whether increasing financial inclusion of SMEs through crowdfunding based on the principle of profit sharing is the right model in improving the financial aspects of SMEs in Indonesia. The second year objective is: through the ERRC ( Blue Ocean Strategy ) approach , which factors should be eliminated ( Eliminate), Reduce , Raise and Create ( ERRC ) The aim of the research in the third year is to analyze the model for increasing financial inclusion of SMEs through crowdfunding based on the principle of profit sharing with the Business Model Canvas approach . The results of this study are based on the analysis of IFAS and EFAS shows the need for development at the internal level for crowdfunding improvement , compared to its external factors. Thus internal stakeholders such as local governments, managers become important actors for the process of strengthening profit-sharing crowdfunding .
Technology Acceptance Model (TAM) Factors and Social Factors Analysis through Attitude towards to Use on Intention to Purchase of Kisah Kita Ngopi Online Café Bramantyo, Paskalis Dio; Utami, Christina Whidya
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2456

Abstract

The covid-19 pandemic has forced entrepreneurs to switch to online sales, including Kisah Kita Ngopi (KKN) Café. It is essential to know the factors that affect a customer’s Intention to Purchase when online, such as the TAM Factors (perceived usefulness, perceived ease of use) and social factors (social influence, peer influence) attitude towards to use in using online applications. This research uses the SEM data analysis method as- sisted by Partial Least Square (PLS) software. Data collection is carried out by distributing questionnaires in the form of Google forms to people in Sidoarjo and Surabaya who have made online purchases at the KKN Café. In this study, the random sampling technique obtained 85 respondents. The results of this study indicate that (1) perceived usefulness affects atti- tude toward mobile app use, (2) perceived ease of use affects attitude to- ward mobile app use, (3) social influence does not affect attitude toward mobile app use, (4) peer influence affects attitude towards mobile app use, (5) attitude towards mobile app user does not affect intention to purchase, (6) perceived usefulness does not affect intention to purchase, (7) perceived ease of use does not affect intention to purchase, (8) social influence does not affect intention to purchase, and (9) peer influence does not affect intention to purchase. Therefore, based on the results of this study, it can be concluded that the TAM factors scores are higher than those related to social factors with regards to attitude towards to use.
Co-Creation Activity as Moderator in the Destination Brand Attachment Model towards Customer Intention to Revisit Destination in Indonesia and Timor Leste Bramantyo, Paskalis Dio; Fernando, Ricky; Utami, Christina Whidya; Sumaji, Yoseva Maria
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4583

Abstract

This research aims to develop a model by examining the impact of perceived quality on destination brand attachment, destination brand attachment on memorable customer experience, and memorable customer experience on the intention to revisit. It also explores whether co-creation activity moderates the relationship between memorable customer experience and the intention to revisit. The method involves purposive sampling, targeting youths aged 20-40 who have visited hospitality locations in Indonesia and Timor-Leste at least three times in the last three months. The sample includes 175 respondents from Indonesia and 75 from Timor-Leste. The results show that perceived quality significantly impacts destination brand attachment, which in turn significantly affects memorable customer experience. This experience significantly influences the intention to revisit, with destination brand attachment also showing a significant impact. Additionally, co-creation activity moderates the influence of memorable customer experience on the intention to revisit in Indonesia, but not in Timor-Leste. This research contributes to theoretical knowledge and offers practical insights for entrepreneurs in the hospitality industry, providing new perspectives for strategic decision-making.
PKM Pengolahan Kain Perca Bagi Ibu Masyarakat Desa Munggugianti, Kec. Benjeng, Kab. Gresik: indonesia Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Bramantyo, Paskalis Dio; Syahrin, Nabila Aurelia
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 02, September 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss2.art1

Abstract

The Community Partnership Program (PKM) entitled "PKM Patch Fabric Processing for Mothers of the Munggugianti Village Community, Kec. Benjeng, Kab. Gresik” aims to solve the problems faced by partner (a group of patchwork craftsmen in Munggugianti Village, Benjeng District, Gresik Regency). The problems faced by PKM partners cover 4 aspects, namely: a) Development of the patchwork craftsman business, b) Innovation of patchwork processing, c) Marketing of processed patchwork products, d) Administration and finance of the patchwork craftsman business. Solutions to business development difficulties offered by PKM to partners include: 1) Efforts to provide basic business knowledge, 2) Provision of basic business development modules, 3) Providing basic business training. Innovative Solutions for Patchwork Processing, completed by: 1) training on making standardized patchwork handicraft products 2) Socialization on the introduction of types of patchwork processed products. Solution to the third problem (Marketing of Processed Patchwork Products) by: 1) Equipping participants with the knowledge of promoting a product, 2) Introducing marketing channels, 3) opening marketing through online and offline channels. The solution to the fourth problem (Administration and financial business) is achieved through: 1) introducing financial institutions, 2) Providing training on the basics of financial business. The process of implementing the PKM program is carried out through approach methods, partner participation and an evaluation process for the activities that have been held. The outputs of the Community Partnership Program (PKM) are in the form of: 1) publication of articles in nationally accredited journals or national proceedings, 2) Improvement and understanding of the management capabilities of partners (patchwork craftsmen), 3) Increase in the income of patchwork craftsmen from the business they run, 4) Have patchwork processed products that are ready to be marketed.
Rethinking Perceived Quality Through The Lens of Entrepreneurial Marketing: Pathways To Customer Delight Bramantyo, Paskalis Dio; Herdinata, Christian; Sembiring, Murpin; Utami, Christina Whidya; Dewi, Liliana
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.569

Abstract

Background: Entrepreneurial Marketing (EM), which blends entrepreneurship with marketing principles, is crucial in Indonesia’s competitive mobile phone industry. Perceived quality and customer satisfaction are key success indicators, yet the role of gender differences remains underexplored.Purpose: First, it identifies the entrepreneurial marketing factors influencing perceived quality and customer satisfaction among Indonesian mobile phone users. These factors include performance, reliability, conformance, serviceability, durability, assurance, perceived price, product attributes, branding, and corporate image. Second, it analyzes whether satisfaction levels differ between male and female customers. Design/methodology/approach: This study applied a quantitative research design with survey data gathered from mobile phone users in Jakarta, Bandung, Surabaya, Medan, Semarang, Yogyakarta, Surakarta, and Makassar. These cities represented diverse demographic and economic contexts. A structured questionnaire measured ten factors of perceived service quality, and canonical discriminant analysis was used to test gender-based differences in satisfaction. Findings: The findings provide fresh insights for business professionals. Male and female customers share similar perceptions regarding many aspects of service quality. However, the study highlights that assurance and after-sales services, such as warranty, repair time, and spare parts, are more important for female customers. It indicates the need for firms to design strategies that recognize gender-specific priorities. Notably, the study confirms that female customers represent an equally vital market segment, challenging conventional practices that often prioritize men in marketing approaches.Conclusion: Perceived service quality significantly impacts customer satisfaction within entrepreneurial marketing. Differences in perception and satisfaction levels between male and female customers indicate that gender is crucial in shaping service experiences and evaluations. The ten dimensions of service quality analyzed succeeded in providing a comprehensive overview of the important elements that affect customer satisfaction of mobile phone users in various major cities in Indonesia. Originality/value: This research contributes to entrepreneurial marketing literature by adopting a gender-based lens to analyze customer satisfaction in the Indonesian mobile phone sector. The application of canonical discriminant analysis adds methodological novelty, enabling the detection of subtle but relevant gender differences. The study provides actionable guidance for practitioners designing inclusive marketing campaigns that value male and female customers equally. It offers academics a foundation for extending gender-based EM studies into other industries and cultural settings, bridging theory with practice. Keywords: entrepreneurial marketing, customer satisfaction, perceived quality, gender delight, phone industry
Co-Authors Christian Herdinata Christina Whidya Utami Devi Rahnjen Wijayadne Liliana Dewi Monika Teguh Ricky Fernando Sembiring, Murpin Susanto, Hendro Syahrin, Nabila Aurelia Yoseva Maria Pujirahayu Sumaji