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All Journal Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Ascariena Rafinda
Unknown Affiliation
Decision Sciences, Operations Research & Management

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DESAIN KEMASAN SEBAGAI BRANDING PADA UMKM CLUSTER PANGAN KOTA SEMARANG Martono Martono; Ascariena Rafinda; Mohammad Khoiruddin; Anindya Ardiansari; Ascaryan Rafinda
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.863 KB) | DOI: 10.32424/1.jpba.2022.1.2.7556

Abstract

The Covid-19 pandemic that has occurred since 2020 has paralyzed various sectors around the world, including the economy in Indonesia. The sudden economic downturn is still an obstacle for most Indonesians. This also has an impact on MSMEs in Indonesia. Based on observations with the Food Cluster MSMEs in the city of Semarang, it was found that MSME actors still have problems related to packaging design. There are still many of them who only rely on makeshift packaging without any prior planning. Packaging has a vital role in branding a product. Seeing this, it is necessary to conduct packaging design training, from planning to product packaging design. After conducting packaging design training for MSMEs in the Food Cluster in the city of Semarang, MSMEs realized that several things must be considered, including the target market, packaging accuracy, easy packaging access, and attention to the suitable materials for their products. After participating in this training, MSMEs realized that packaging is not something they can underestimate because they can do branding from packaging. After all, the packaging is the first thing that consumers see.
Pemahaman Investasi Bodong bagi Pelaku Usaha Mikro di Indonesia Ascaryan Rafinda; Agus Suroso; Sausan Nuhaa Maisarah; Sugiarto Sugiarto; Ascariena Rafinda
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 1 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.1.17088

Abstract

This community engagement initiative aims to enhance the understanding of micro-enterprises in Indonesia regarding the dangers of fraudulent investments, which are increasingly prevalent and often target small business groups with promises of high returns. The target audience includes micro-entrepreneurs in the [insert location], who typically have limited access to financial literacy and reliable investment information. The implementation methods involved face-to-face and online sessions, including awareness campaigns, interactive discussions, and simulations to identify characteristics of illegal investments. The results indicate a significant improvement in participants’ understanding of fraudulent investment schemes, the importance of investment institution legality, and preventive steps to avoid financial scams. This program also produced a simple educational module that can be independently used by micro-entrepreneurs. The activity underscores the importance of collaboration between academics, local governments, and financial institutions in strengthening the financial literacy resilience of the public, particularly within the vulnerable micro-enterprise sector.
Co-Authors Agus Suroso Anindya Ardiansari Ascaryan Rafinda Martono Martono Martono Martono Mohammad Khoiruddin Sausan Nuhaa Maisarah Sugiarto Sugiarto